{"id":4147,"date":"2023-01-18T19:38:19","date_gmt":"2023-01-18T19:38:19","guid":{"rendered":"https:\/\/navc.com\/vmx\/?page_id=4147"},"modified":"2024-10-25T11:08:58","modified_gmt":"2024-10-25T15:08:58","slug":"exhibitor-success-roi-center","status":"publish","type":"page","link":"https:\/\/navc.sitepreview.app\/vmx\/exhibitors\/exhibit-at-vmx\/exhibitor-success-roi-center\/","title":{"rendered":"Exhibitor Success & ROI Center"},"content":{"rendered":"

Exhibitor Success And ROI Center<\/span><\/h1>\n

Welcome to the NAVC Exhibiting Family! We view our relationship with you and your company as a long-term partnership. Our objective is to achieve your goals and grow your business through our industry-leading event.<\/span><\/p>\n

The VMX Exhibitor Success and ROI Center is your FREE, on-demand, 24\/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how and improve your company\u2019s exhibiting performance and ROI.<\/span><\/p>\n

Follow this proven 5-step exhibitor success program that\u2019s been developed and refined over 30 years, created by America\u2019s leading trade show productivity expert, Jefferson Davis, of Competitive Edge. As a VMX exhibitor, you have FREE unlimited access to the ideas and strategies his clients pay $10,000 and more for. Please take advantage of these powerful resources!<\/span><\/p>\n

STEP 1: Download Management & Measurement Tools<\/strong><\/h2>\n
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  1. 16 Week Trade Show Planning Tool (Excel spreadsheet)<\/a><\/li>\n
  2. Exhibiting Cost Control Tool (Excel spreadsheet)<\/a><\/li>\n
  3. Exhibit & Financial Performance Metrics Tool (Excel spreadsheet)<\/a><\/li>\n<\/ol>\n

    STEP 2: Do 5 Strategic Planning Exercises at Target Dates<\/strong><\/h2>\n
      \n
    1. Define Your Outcomes<\/a> \u2013 13 weeks prior<\/li>\n
    2. Identify & Attract Your Ideal Visitor<\/a> \u2013 11 weeks prior<\/li>\n
    3. Managing Your Visitor\u2019s Experience<\/a> \u2013 10  weeks prior<\/li>\n
    4. Lead Management<\/a> \u2013 8 weeks prior<\/li>\n
    5. Measure Your Performance & ROI<\/a> –  6 weeks prior<\/li>\n<\/ol>\n

      STEP 3: Learn and Fill Knowledge Gaps by Watching On-Demand Webinars<\/strong><\/h2>\n

      NEW! VMX NEW Exhibitor Web-Briefing: How to Have a Positive and Productive Exhibiting Experience<\/strong><\/h3>\n

      Thursday, October 24, 2024 | 2:00pm \u2013 3:00pm<\/p>\n

      NAVC wants to make sure all new exhibiting companies have a positive and productive experience. As part of our new exhibitor on-boarding program, we encourage all new exhibiting companies to register for this informative educational web-briefing. NAVC staff and tradeshow productivity expert, Jefferson Davis of Competitive Edge, share important show and attendee information, \u201cins and outs\u201d of exhibiting at VMX, and useful knowledge and exhibiting tools and resources critical to your company\u2019s exhibiting success.<\/p>\n

      How to Increase Brand Awareness & Drive More Booth Traffic<\/h3>\n<\/p>\n

      Industry leading expos like VMX provide exhibiting companies with a powerful opportunity to use the before, during and after expo cycle to rapidly increase brand awareness in the Veterinary marketplace while also driving quality face-to-face interaction with Veterinarians.  Register now for this all-new webinar that will walk you through the many awareness things you can and should be doing on your own, along with an overview of the VMX advertising and sponsorship programs organized by which marketing objectives they best support and by budget range. This is a \u201ccan\u2019t miss\u201d webinar for every exhibiting company wanting to maintain or build brand awareness and drive qualified booth.<\/p>\n

      How to Tackle the Top Challenges Facing Exhibitors Right Now<\/a><\/span><\/b><\/h4>\n<\/p>\n

      As trade shows fully re-open in the wake of the pandemic and inflation, what are the top concerns and challenges exhibitors are voicing right now?  Based on polling exhibitors in live webinars and conducting LinkedIn research, trade  show productivity expert Jefferson Davis is keeping the pulse on the top challenges exhibitors are voicing with regard to live expos. Watch this insightful webinar to learn practical strategies and techniques you can apply and pick up information from the VMX team to help you prepare for success at VMX 2025<\/span><\/p>\n<\/p>\n

      <\/b><\/span>Countdown to Exhibitor Success at VMX<\/span><\/b><\/span><\/p>\n

      <\/span><\/b><\/span><\/span><\/p>\n

      What are the critical issues exhibitors need to be thinking about and acting on right now and in the coming weeks?  This will be the major question the VMX team and trade  show productivity expert Jefferson Davis will help you answer as you prepare for a productive and profitable exhibit.<\/span><\/p>\n

      <\/span>Improving Trade Show Lead Management for Higher Sales Conversion<\/span><\/b><\/span><\/p>\n

      *This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2025 exhibiting experience.<\/strong><\/span><\/b><\/span><\/b><\/span><\/p>\n

      \u201cIf exhibiting ROI is the name of your game, lead management is your playbook\u201d, says leading trade show productivity expert, Jefferson Davis. Exhibit Survey\u2019s Trade show Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company\u2019s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue. View this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.<\/span><\/p>\n<\/p>\n

      Inside YOUR Exhibiting Numbers: Practical Metrics to Measure Exhibiting Performance, Value and ROI<\/em><\/span><\/b><\/span><\/h4>\n

      *This webinar was recorded in 2019 prior to VMX 2020, but the information is still very relevant to your VMX 2025 exhibiting experience.<\/strong><\/span><\/b><\/span><\/p>\n

      \u201cIt\u2019s hard to improve what you don\u2019t measure\u201d, says Jefferson Davis, leading trade show productivity expert.  If you\u2019re under pressure to justify your trade show spend and\/or looking for ways to improve your performance, value and ROI, you will not want to miss this all new exhibitor webinar. You\u2019ll learn easy-to-apply metrics you can use for your next show and receive a FRE measurement tool that will help you quickly apply the metrics for VMX.<\/span><\/p>\n

      STEP 4: Learn & Fill Knowledge Gaps by Reading Critical Success Tips & Topical White Papers<\/strong><\/h2>\n
      Stand Out Exhibit Examples From Previous Editions of VMX:<\/h5>\n

      As a value-added exhibitor service, VMX 2024 provided new exhibiting companies, advertisers and sponsors with the TSE Gold 100 award winning E3 Exhibiting Effectiveness Evaluation.<\/p>\n