Supercharge Your Veterinary Sales Process with AI

How ChatGPT can sharpen your sales messaging and improve communication with clients.

Let’s be honest – cold calling, emails and presentations can feel like a grind. But with the right tools (like ChatGPT), it doesn’t have to be! If you’re in veterinary sales, you’ve already got the heart for helping animals and their caretakers. Now, it’s time to get your sales process in gear. I’m talking about crafting curiosity-building emails, delivering in-person cold call hooks that spark genuine interest and building presentations that actually engage.

Here’s how ChatGPT can help you work smarter, not harder, and get vets excited to work with you – without pushing products too early or sounding like a robot.

1. Crafting an email that doesn’t make vets roll their eyes

Email. You either love it or dread it. The key here? Don’t be that salesperson who tries to push products right away. Instead, keep it light and build curiosity. You want the vet to think, “Huh, tell me more.” That’s where ChatGPT comes in.

Prompt to try:

“ChatGPT, help me craft an email to a vet that introduces joint health solutions without diving too deep into product details. Focus on creating curiosity with value and pain points.”

Here’s how you could lead off:

Subject: Helping Your Patients with Joint Health

Hi Dr. [Vet’s Name],
I’ve been working with clinics like [Vet Clinic Name] that have noticed more pet owners coming in with concerns about their aging pets’ mobility. We’ve been tweaking a few things that have made a noticeable difference in improving joint health – and it’s been surprisingly simple.

I’d love to swing by and share what’s been working for other clinics. Could we set up a time next week for a quick chat?

Boom. No product-pushing. You’re speaking their language, acknowledging a common pain point, and making them curious about how you can help. That’s your opener, not your closer.

2. Making that first impression count with a verbal hook

Ok, so your email worked, and you’re walking into the clinic. Now what? This is where you drop your value, pain and name-drop hook. It’s the perfect way to get them interested without overwhelming them. You want them to feel like you’re a partner, not a pushy salesperson.

Prompt to try:

“ChatGPT, help me craft a verbal cold call hook for a vet clinic visit, focusing on creating curiosity using value, pain and a name-drop.”

Here’s how it might go:

In-Person Cold Call Hook:

“Hi Dr. [Vet’s Name], I’ve been working with vets like Dr. [Other Vet’s Name] over at [Clinic Name], and they’ve been seeing more pets with mobility

issues lately. After making a few adjustments, they noticed significant improvements in just a couple of weeks. I’d love to hear what you’re doing for joint health and see if we could have a similar impact here.”

You’re not pushing anything on them. You’re just creating space for a real conversation. They’ll either open up and tell you what they’re currently doing (so you can learn) or they’ll ask more about your approach, setting you up for the next step.

3. Your 30-second elevator pitch: Build credibility, not pressure

Now comes the fun part – your 30-second elevator pitch. The goal here is to establish your company’s credibility without sounding like a bragging know-it-all. You’ve already earned the veterinarian’s attention, so now it’s time to show them why you’re worth listening to.

Prompt to try:

“ChatGPT, help me create a 30-second elevator pitch about my company that focuses on helping veterinarians improve pet health outcomes.”

Here’s what you might say:

“At [Your Company], we’ve spent years working alongside vets to improve the health and well-being of pets, especially when it comes to joint health and mobility. Our solutions fit seamlessly into the treatment plans vets already trust and recommend. What sets us apart is our focus on long-term results that benefit both pets and their owners.”

Simple, clear and designed to make you sound like a partner they can trust – not someone trying to push the latest and greatest.

    4. The presentation: Engaging, not boring

You’ve gotten this far – don’t lose them in the presentation. Now that you know what they care about (because you asked good discovery questions), it’s time to focus on those key points. And guess what? ChatGPT can help make your presentation stand out with the right messaging and even help you brainstorm visuals.

Prompt to try:

“ChatGPT, help me create five bullet points for a PowerPoint presentation that emphasize fast results, ease of use and flexibility in administration options for a joint health supplement.”

And for the visuals? No problem.
Use AI tools like DALL-E to generate simple, clean images that complement your message.

Prompt to try for visuals:

“Create an image of a happy, active dog and cat playing together outdoors.”

This kind of visual connects with vets emotionally (because who doesn’t want happy pets?) and reinforces your message about improved mobility.

Final thoughts: Work smart, not hard

Let’s face it – sales can be tough, but with tools like ChatGPT, you don’t have to go it alone. From crafting that first email to nailing your in-person hook, ChatGPT can help you focus on what really matters – building relationships and helping vets improve the lives of their patients.

Use AI to handle the details, keep your messaging sharp, and ultimately, make your sales process easier. Now, go out there and crush it!

Brian Sullivan, CSP, is the author of “20 Days to the Top” and a leading voice in the field of sales training and development. He believes in the potential of every salesperson to achieve their best and continually challenges sales professionals to reach new heights. Visit him at preciseselling.com.

Photo credit: istockphoto.com/Laurence Dutton, istockphoto.com/Ratchapon Supprasert/Nataba