No Title, No Problem. Build Influence!

Sales Excellence

Written by:

Brian Sullivan is a national sales trainer, keynote speaker, and the creator of the PRECISE Selling sales system. He helps veterinary sales teams sharpen their messaging, boost prospecting activity, and close more deals with less discounting. Learn more at preciseselling.com.

How emerging veterinary sales professionals can build influence now.

Let’s be honest. When you’re early in your veterinary sales career, the leadership articles can feel a little … premature. You’re just trying to hit your numbers, keep your inbox under control and not botch a ride-along. But here’s a truth I’ve learned after training thousands of reps and managers: Leadership isn’t something you grow into after the promotion. The best leaders start leading way before they ever get the title.

In fact, it’s the people who practice leadership while still in the trenches that usually get tapped first for promotions, mentor roles or those juicy “stretch” assignments. So, if you’re in the early innings of your career, let’s talk about how to build influence and credibility – starting today.

Show up like you already care more than everyone else

In my book PRECISE Leadership, I say that leadership begins the moment you care more about the success of others than your own. You don’t need to wait until you manage a team. Start by being the rep who shows up prepared. Be the one who actually listens in team meetings (and isn’t secretly checking their fantasy football team). Take five minutes to share something helpful with a teammate who’s struggling. That’s leadership.

People notice that stuff. And when they do? They start to follow you – without you asking.

Ask better questions

One of the biggest mistakes I see young professionals make is thinking leadership means talking more. Nope. It’s about talking better. The best emerging leaders learn to ask PRECISE questions – the kind that make your colleagues think, make your customers open up, and make your manager say, “Wait, that’s a great point.”

Here’s a simple question that changes everything:

“What’s something you wish someone had told you when you were in my shoes?”

Ask it to a tenured rep. A customer. Your manager. Then actually listen. (Radical, I know.)

Stop trying to clone yourself

Here’s a hard truth from PRECISE Leadership: Not everyone is like you. In fact, your job isn’t to get others to think or sell like you – it’s to help them become the best version of them. If you ever want to be a great coach or mentor, remember this now.

Trying to clone yourself is the fastest way to lose credibility. Learning what drives them – that’s what makes you respected.

Get your “pride fuel” right

Every great leader I’ve met, from the battlefield to the boardroom, has one thing in common – pride. Not the fake, chest-pounding kind. I’m talking about the pride that makes you want to do great work. The pride that says, “If my name’s on it, it’s going to be solid.” That’s the kind of energy people want to follow.

And yes, that means showing up like it matters, even when you’re one of the youngest in the room.

Don’t be a manager-in-waiting. Be a guide-in-training.

We’ve all seen those folks who start acting like mini-bosses the second they get a whiff of a promotion. They start managing sideways, diagonally, and upside down. Don’t be that person.

Instead, be a guide-in-training. Guides ask, support, share. They don’t posture. And guess what? When the promotion comes (and it will), your team will already respect you. You won’t have to win them over – because you already have.

Watch your words

A lot of young reps try to sound like a leader by borrowing phrases from podcasts, exec meetings or LinkedIn posts. Before you know it, they’re saying things like, “We need a more holistic go-to-market paradigm to increase stakeholder engagement.”

No. Just … no.

As I write in my book, “PRECISE Leaders don’t talk like other ‘leaders.’” They get to the point. They skip the jargon. They say what they mean in a way people actually understand. That’s leadership gold. Say less, mean more.

Be a sales shepherd, not a lone wolf

You want to stand out? Then bring others with you.

If you crushed a product launch, share what worked. If you figured out a killer line that gets past gatekeepers, teach it to someone newer. You’ll build a reputation as a go-to resource, not just a “me-first” producer. And guess what happens next? Leaders will start tapping you for bigger opportunities – not just because you perform, but because you multiply.

The path starts now

Leadership isn’t about rank. It’s about respect. And the best way to earn respect is by how you treat people, how you prepare and how much pride you bring to the game, every single day.

You don’t need a title to start leading. In fact, by the time someone gives you the title, you should already be the leader your team looks to.

So don’t wait for a promotion to start acting like a leader. Lead now.

Then watch what happens.

 

Brian Sullivan headshotBrian Sullivan, CSP, is the author of “20 Days to the Top” and a leading voice in the field of sales training and development. He believes in the potential of every salesperson to achieve their best and continually challenges sales professionals to reach new heights. Visit him at preciseselling.com.

 

 

Sales rep congratulated at meeting

 

Managers vs. guides

A manager is typically responsible for overseeing tasks, resources and people. Their focus is on productivity, results, timelines and efficiency. A guide’s role is more about supporting and leading others through uncertainty, exploration or personal growth. Think of someone helping you through a journey or learning experience.

 

Photo credit: istockphoto.com/Jacob Wackerhausen istockphoto.com/fizkes

>