Deliver Great Customer Service
The six Ds of creating a customer-centric culture.
Growing up, a D wasn’t a very good grade to get in school. Where I went to school, sometimes a D was slang terminology for a demerit, which meant I spent a Saturday morning in study hall. Not a great way for a kid to spend a Saturday.
You and your company will want the following Ds, especially if customer service and building a customer-centric culture are important to you. And I know it is!
1. Define it
Customer service is part of your brand promise. It is what you want your employees to deliver. It is what you want the customer to experience. Make it clear and make it simple.
2. Disseminate it
Don’t keep it a secret. Just because you’ve defined the customer service experience, at this point, it’s just lip service. Now you must train your employees on how to deliver it. The Ritz-Carlton hotel chain has laminated cards with their “credo” and several other important core values printed on them. Each employee carries the card with them and, in many cases, has memorized it.
3. Deploy it
It’s time to execute. The employees have been trained. Now it is time to implement and act on the customer service initiative. Everyone must know it and be on board with it – even people who don’t have any contact with your customers. They have internal customers who they support. Customer service is everyone’s job.
4. Demonstrate it
Now that everyone knows it and has been trained, everyone must demonstrate it. Leaders must, through their actions, show everyone how it’s done. And, everyone else should do the same. Everyone becomes a role model for how to deliver amazing customer service.
5. Defend it
If you see someone doing anything contrary to what you want the customer to experience, you step in to help. This isn’t about reprimanding or calling someone out for doing something wrong. This is a teaching opportunity and treated as such, creating a customer-centric culture that comfortably empowers employees to deliver great customer service.
6. Delight in it!
Take pride and delight in the success you have with your customers. Celebrate the success of the company and individuals who have demonstrated amazing customer service.
“Ace-ing” the definition
Ace Hardware, recognized for its customer service, is known as the “Helpful Hardware Place.” They have defined customer service as being Helpful, and in their hiring, training and customer interactions, they make it clear that Helpful is what they are all about.
Shep Hyken is a customer service/CX expert, award winning keynote speaker, and New York Times
bestselling author. Learn more about Shep’s customer
service and customer experience keynote speeches and his customer service training workshops at
hyken.com
Photo credit: istockphoto.com/Seahorse Vector
