{"id":23502,"date":"2021-06-22T15:31:42","date_gmt":"2021-06-22T15:31:42","guid":{"rendered":"https:\/\/todaysveterinarypractice.com\/?p=23502"},"modified":"2022-06-22T14:55:19","modified_gmt":"2022-06-22T14:55:19","slug":"supporting-the-bond","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/personal-professional-development\/supporting-the-bond\/","title":{"rendered":"Supporting the Bond"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">We brought Maggie home on my mother\u2019s last day of radiation treatment for breast cancer. Maggie was a 12-week-old golden retriever puppy who my mom credits with playing a central role in her recovery, both physically and mentally. For weeks after coming home, the pair could be found snuggling on the couch every evening as my mom recovered from her treatments and Maggie recovered from kennel cough. The close bond they formed during Maggie\u2019s puppyhood lasted throughout her 14 years with our family.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Their relationship is a classic example of the human-animal bond (HAB)\u2014the \u201cdynamic relationship between people and animals that each influences the psychological and physiological state of the other.\u201d<sup>1<\/sup> Veterinary professionals play a key role in nurturing this bond and promoting its benefits for both clients and patients.<\/span><\/p>\n<h3 class=\"p2\">Benefits of the Human-Animal Bond<\/h3>\n<p class=\"p1\"><span class=\"s1\">Pet ownership benefits physical, mental, and emotional health in humans of all ages. The Human Animal Bond Research Institute (<a href=\"https:\/\/habri.org\/\">HABRI<\/a>) supports scientific investigations into the benefits of this bond and is a centralized source of current research. Studies have shown numerous physical health benefits of pet ownership, most notably an increase in physical activity and decreased risk of cardiovascular disease, particularly for dog owners.<sup>2<\/sup> Three-quarters of pet owners have reported improved mental health and half have reported improved physical health as a result of pet ownership.<sup>3<\/sup><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Most pet owners will share how their pet has supported their mental health, even without the stress of a physical ailment. Courtney Mooney, a former accountant and current veterinary student at the University of Pennsylvania, shared that her pets played a central role in her own mental health as she struggled with burnout in her previous profession. She recognizes that \u201cwhile [veterinarians] are suffering from burnout, we are also helping to nurture the human-animal bond for people in other professions who are suffering from burnout as well.\u201d Beyond supporting wellbeing, interactions with animals have also been shown to support those living with long-term mental health conditions, including depression and anxiety, and reduce loneliness.<sup>4<\/sup><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In light of the social isolation experienced during the COVID-19 pandemic, it should not be surprising that pet ownership has increased, with 11 million U.S. homes welcoming a new pet in 2020.<sup>5<\/sup> Of new pet owners during the pandemic, nearly 60% of people sought a pet for companionship and one-third to avoid or alleviate depression.<sup>5<\/sup> Pets provided companionship and a sense of hope while decreasing anxiety and boredom throughout the pandemic.<sup>5<\/sup><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The benefits of the HAB go both ways, with pets benefiting as well. People who are educated on the health benefits of pet ownership are more likely to\u00a0maintain their pet\u2019s health through regular preventive\u00a0<\/span>care, high-quality nutrition, and regular veterinary visits.<sup>3<\/sup><\/p>\n<h3 class=\"p2\">The Role of the Veterinarian<\/h3>\n<p class=\"p1\"><span class=\"s1\">Because of their integral role in maintaining the health of companion animals, veterinary professionals have a unique responsibility to help nurture the HAB between a pet and owner by addressing health concerns that may strain the relationship and educating pet owners on the benefits of this bond. Listening is one of the most important things that we can do to support the HAB between our clients and patients. When we take the time to listen to our clients, we will better understand the bond they have with their pets. When we hear what our clients are telling us about their limitations\u2014<a href=\"https:\/\/todaysveterinarypractice.com\/the-cost-of-caring-too-much\/\">financially<\/a>, physically, and <a href=\"https:\/\/todaysveterinarypractice.com\/mixed-emotions\/\">emotionally<\/a>\u2014we can design the best possible treatment plan for each individual client and patient.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">There are times when owners must choose between spending several hundred dollars on diagnostics and treatments for their pet and paying their bills. For an owner who is closely bonded to their pet, they may forego their own basic needs to provide their pet with the recommended care. These financial strains have become more common during the pandemic, resulting in increased stress of pet owners.<sup>5<\/sup> Veterinarians are incredibly resourceful and can often find ways to meet both the patient\u2019s medical needs and the client\u2019s financial ones. We must learn to embrace the idea of a spectrum of care to best serve our clients and patients.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Additionally, we must be mindful of the strains that our treatments can place on the pet-owner relationship. Oral medications can be difficult to administer to pets, especially cats, and owners may struggle with compliance due to their pet\u2019s lack of cooperation. Other treatments, such as applying ear medications, can be painful for the pet. Asking owners to give oral medication multiple times a day or treat a painful ear topically at home may result in a pet that hides from, or even bites and scratches, their owner. These incidents are physically and emotionally painful for both owner and pet, eroding their bond. Taking the time to ask clients about their ability to medicate their pet and discussing the pros and cons of long-term medications can go a long way to improve client compliance and comfort with the treatment plan. Utilizing long-acting medications that are administered within the clinic, when appropriate, is another way to help preserve the HAB while still providing treatment.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The emotional limitations of clients often come to the forefront of conversations around end-of-life care and decision making. It is often during this time that we learn a pet is the last living link to a beloved family member who passed away or the role the pet has played in supporting the owner\u2019s physical and mental health, even sometimes keeping them alive. By acknowledging this deep relationship, we can better connect with clients during these difficult conversations. Only by remaining mindful of the HAB can we counsel our clients to make the best possible decision for their pet and their family in these difficult situations.<\/span><\/p>\n<h3 class=\"p2\">Learn More About the Human-Animal Bond<\/h3>\n<p class=\"p1\"><span class=\"s1\">Veterinarians see the close bond between pets and owners daily and understand the importance of this bond for both pet and human health. The benefits of the HAB are undergoing continuous study, and veterinarians should help to educate owners on the health benefits of pet ownership.<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">In a 2016 survey of pet owners, over 60% of respondents stated they would be more likely to visit the veterinarian and have a more favorable view of their veterinarian if they discussed the health benefits of the HAB during their appointment.<sup>3<\/sup><span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For those who want to learn more, communicate with with pet owners more effectively, and improve practice profitability, HABRI and the NAVC offer a Human-Animal Bond Certification for veterinarians and team members (<\/span><a href=\"http:\/\/navc.com\/human-animal-bond-certification\"><span class=\"s2\">navc.com\/human-animal-bond-certification<\/span><\/a><span class=\"s1\">). This program teaches the science behind the bond and how <\/span>to communicate the benefits of pet ownership to clients.<\/p>\n<p class=\"p1\"><span class=\"s1\">Embracing the bond between pets and their owners will improve public health and practice profitability by bonding clients more closely to the practice that understands and nurtures the important role pets play in our daily lives.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acknowledging client limitations and their reasonings will help build the VCPR and get the pet the care they need while keeping the HAB intact.<\/p>\n","protected":false},"author":9,"featured_media":23346,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":33,"footnotes":""},"categories":[323],"tags":[],"class_list":["post-23502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-july-august-2021","column-finding-balance","clinical_topics-personal-professional-development"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Supporting the Bond | Today&#039;s Veterinary Practice<\/title>\n<meta name=\"description\" content=\"The human-animal bond is a powerful thing, and it is our job to support that as much as possible while still fulfilling our oath to the patient.\" \/>\n<meta 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