{"id":21566,"date":"2020-08-11T19:56:35","date_gmt":"2020-08-11T19:56:35","guid":{"rendered":"https:\/\/todaysveterinarypractice.com\/?p=21566"},"modified":"2022-03-25T19:57:03","modified_gmt":"2022-03-25T19:57:03","slug":"meeting-clients-where-they-are","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/personal-professional-development\/meeting-clients-where-they-are\/","title":{"rendered":"Meeting Clients Where They Are"},"content":{"rendered":"

As veterinarians, we know there is so much more to caring for a pet\u2019s health needs than visits to a veterinary hospital. In today\u2019s fast-paced, technology-driven world, the standard brick-and-mortar veterinary model doesn\u2019t work for everyone. To continue innovating and evolving the veterinary industry to better meet clients where and when they need us, we must extend and even transform the modes of care we provide to meet pet owners where they are.<\/span><\/p>\n

\n

From the Field<\/strong> shares insights from Banfield Pet Hospital veterinary team members. Drawing from the nationwide practice\u2019s extensive research, as well as findings from its electronic veterinary medical records database and more than 8 million annual pet visits, this column is intended to explore topics and spark conversations relevant to veterinary practices that ultimately help create a better world for pets.<\/span><\/p>\n

\n

At Banfield, we\u2019re doing this in a few <\/span>different ways\u2014through telehealth, a focus on culturally competent care, and new mobile options. No\u00a0two clients or pets are the same, which is why veterinary practices should explore alternative ways to serve pets and owners to determine what works best for them and the hospital team. <\/span><\/p>\n

Alternative Forms of Communication<\/h3>\n

Last year, we introduced Vet Chat (<\/span>banfield.com\/vetchat<\/span><\/a>), a telehealth service that provides Banfield\u2019s more than 2 million Optimum Wellness Plan clients 24\/7 access to a veterinarian, via the internet as well as a phone app. <\/span><\/p>\n

Banfield looked to address 2 issues it found in a survey: 71% of pet owners turn to the internet for information before their veterinarian and 90% of veterinarians worry pet owners may unknowingly put their pet at more risk by taking improper advice from the internet.1<\/sup> That\u2019s why Vet Chat gives our Optimum Wellness Plan clients on-demand access to general pet care advice and triage support from a reputable source. While Vet Chat does not serve as a replacement for in-person veterinary care, services, or treatment, it gives clients a smarter way to love their pets. To date, we\u2019ve already completed more than 100,000 chats with thousands of clients. <\/span><\/p>\n

Telehealth can provide added peace of mind for clients and help provide relief to hospital teams when they\u2019re at their busiest. There are also other ways to implement new forms of client communication into your practice. Whether it\u2019s exploring text communication or leveraging social media as a tool to connect with and build relationships with pet owners, there are an increasing number of low-cost ways to use technology to meet clients where they are. <\/span><\/p>\n

New Modes of Care<\/h3>\n

With millions of U.S. pets not receiving regular veterinary care, we as a profession need to come together to evolve our modes of care to meet the needs of pet owners. One of the ways we\u2019re bringing this to life is through Banfield\u2019s Mobile Wellness Clinics, which offer select veterinary services such as exams, vaccinations, deworming, and heartworm testing. <\/span><\/p>\n

Knowing more than one-fifth of people living in the U.S. speak a language other than English at home and that over 20 million residents speak limited English,\u00b2 we\u2019re also working to eliminate one of the known barriers to veterinary care3<\/sup> by offering all Mobile Wellness Clinic and hospital clients access to over-the-phone interpretation services in more than 350\u00a0languages. This measure ensures those who don\u2019t speak English fluently understand their pet\u2019s diagnosis and treatment needs.<\/span><\/p>\n

Banfield\u2019s Mobile Wellness Clinics are part of our larger journey to provide high-quality care to pets, great experiences to clients, and flexible work environments for our associates. But mobile veterinary clinics aren\u2019t the only option when rethinking how you might be able to provide new forms of care. <\/span><\/p>\n

Whether it\u2019s partnering with a third-party service that allows you to connect with clients virtually to answer questions and give advice or switching up your practice hours to reach new clients that wouldn\u2019t otherwise be able to bring their pet in due to scheduling conflicts, it\u2019s about understanding your clients\u2019 needs and empowering your team to embrace new ways of working. <\/span><\/p>\n

Finding New Ways to Provide Even Better Pet Care<\/h3>\n

As veterinary professionals, we have the unique honor of caring for pets that can\u2019t care for themselves, and it is this reality that drives us at Banfield to introduce new modes of care. I encourage all veterinary practices, big and small, to remain open to new ways of thinking and innovative solutions for our clients so that we as a profession can positively impact even more pets.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

No\u00a0two clients or pets are the same, which is why veterinary practices should explore alternative ways to serve pets and owners to determine what works best for them and the hospital team.<\/p>\n","protected":false},"author":9,"featured_media":21496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":37,"footnotes":""},"categories":[329],"tags":[],"class_list":["post-21566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-september-october-2020","column-from-the-field","clinical_topics-personal-professional-development"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nMeeting Clients Where They Are | Today's Veterinary Practice<\/title>\n<meta name=\"description\" content=\"New modes of care from Banfield that cater to a changing clientele include mobile wellness clinics, apps, and language 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