{"id":20586,"date":"2020-04-15T16:35:42","date_gmt":"2020-04-15T16:35:42","guid":{"rendered":"https:\/\/todaysveterinarypractice.com\/?p=20586"},"modified":"2022-02-18T20:54:23","modified_gmt":"2022-02-18T20:54:23","slug":"how-to-set-fees-veterinary-virtual-care","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/news\/how-to-set-fees-veterinary-virtual-care\/","title":{"rendered":"How to Set Fees For Veterinary Virtual Care"},"content":{"rendered":"

Telemedicine can streamline the workflow in the practice or hospital, provide flexibility for clients, improve work\/life balance for veterinary professionals, and boost a practice’s bottom line.<\/p>\n

One major reason for embracing telemedicine<\/a>, even after the COVID-19 crisis is past, is due to the spending power of millennials and how they prefer to communicate. There are currently 80 million millennials in the United States, and each year they spend approximately $600 billion. They are five times more likely to adopt technology than any other age group, and 60% support the use of telehealth options.1 Generation Z \u2014 who were born in 1995 or later \u2014 make up 26% of the U.S. population. By 2020, they\u2019ll make up a third and contribute $44 billion to the American economy.1<\/sup> This generation is tech-savvy and digitally connected 24\/7.<\/p>\n

Incorporating telehealth tools into veterinary practices seems like a no-brainer in this current environment, but for clinics and hospitals that didn’t employ them before COVID-19 \u2014 or didn’t charge for those types of services \u2014 pricing them raises a lot of questions. For example, should a video consultation fee be priced the same as a physical exam in the hospital?<\/p>\n

Telemedicine is not a one-size-fits-all model. Veterinarians interested in offering telemedicine services can customize a program that fits the unique needs of their individual practice and clients. A variety of models and vendors offer services to help veterinarians implement telemedicine tools.<\/p>\n

There are non-VCPR companies, such as Whiskerdocs, ask.vet, Vet Chat and PetCoach, that basically answer pet owners\u2019 questions, which can help create efficiencies in your practice.<\/p>\n

PetPro Connect<\/a>, which is is Boehringer Ingelheim\u2019s virtual care app offering that provides video, texting and instant messaging options for vets and pet owners, is free for clinics \u2013 not just during COVID-19 \u2013 since the platform launched last year.\u00a0 VitusVet<\/a>, TeleTails<\/a> and Medici<\/a>, also give pet owners access to a video consultation with their veterinarian. Practitioners can direct their clients to download the mobile app, which is often customizable to the individual hospital, and when the client needs a consult, they simply type in their information and see whether their doctor is on call and available to do a video consult. At least six of these companies \u2014BabelBark<\/a> and AirVet<\/a> (in partnership with Zoetis), GuardianVets<\/a>, TeleVet,<\/a>\u00a0Elanco’s VetNow<\/a> and TeleTails Instant<\/a>\u2014 are now offering their services free to veterinary clinics to help offset the impact of COVID-19.<\/p>\n

If you choose an outside vendor, make sure it records and tracks the information gathered into your practice management software so that it becomes part of the patient’s permanent record.<\/p>\n

Some vendors offer backend technology services for a flat monthly fee while others provide compensation based on actual services provided.<\/p>\n

You can also add telehealth services on your own and track and bill them manually.<\/p>\n

The choices for offering “in-house” professional telehealth services include:<\/p>\n

(1) An added benefit of a wellness package<\/strong>
\n\u2022 In addition to this option providing benefits such as video consultations that lead to in-clinic appointments, it offers convenience for your clients
\n(2) Per service menu (e.g., video consultations, post-procedure followups, etc.)<\/strong>
\n\u2022 Services would be priced individually and clearly communicated<\/p>\n

Tips for Pricing Services<\/h3>\n

\u2022 One option is to price some services, such as a video consultation to look at a derm issue, at a discounted rate compared to your in-clinic exam fee
\n\u2022 If you determine during a telehealth consultation that an in-person exam is required, you may want to consider applying or crediting the cost of the initial telehealth exam to the price of the in-person exam
\n\u2022 If you choose to use a vendor’s platform, consider raising the cost of your annual exams slightly to cover the cost
\n\u2022 If you choose to add these services to an existing wellness program, you may want to bump up the price of the program to cover the additional services
\n\u2022 Be competitive in your pricing. Your clients are likely comparison shopping, so check to see what other practices are charging for their telehealth services
\n\u2022 Take into consideration other factors, such as the average income of a family living in your town, city or county
\n\u2022 Finally, during a crisis such as COVID-19, you may want to keep some things free \u2014 such as calling to report fecal exam results \u2014 until the crisis has passed and the economy recovers<\/p>\n

Tips for Launching Telehealth Services<\/h3>\n

\u2022 Write a script for your team to use when communicating the services to clients
\n\u2022 Create marketing materials to promote your telehealth services \u2014 use texts, email and social media
\n\u2022 If you’ve never offered telehealth services, start small \u2014 for example, implement a text service to inform clients of negative lab results.
\n\u2022 Use veterinary nurses for some free telehealth services to increase the value of what you’re offering \u2014 these services could include follow-up calls to check on a patient after a routine exam
\n\u2022 Explain that the expanded services you are offering for their convenience means you now need to be compensated for services that you once did free of charge, such as phone consults or after-hours emails<\/p>\n","protected":false},"excerpt":{"rendered":"

Incorporating telehealth tools into veterinary practices seems like a no-brainer in this current environment, but for clinics and hospitals that didn’t employ them before COVID-19 \u2014 or didn’t charge for those types of services \u2014 pricing them raises a lot of questions.<\/p>\n","protected":false},"author":11,"featured_media":20587,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":94,"footnotes":""},"categories":[342],"tags":[],"class_list":["post-20586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exclusive","column-digital-exclusive","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nHow to Set Fees For Veterinary Virtual Care | Today's Veterinary Practice<\/title>\n<meta name=\"description\" content=\"Incorporating telehealth tools into veterinary practices seems 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