{"id":19333,"date":"2019-10-29T14:51:04","date_gmt":"2019-10-29T14:51:04","guid":{"rendered":"https:\/\/todaysveterinarypractice.com\/?p=19333"},"modified":"2022-02-18T21:10:54","modified_gmt":"2022-02-18T21:10:54","slug":"pet-parents-are-shaking-up-75-billion-pet-industry-new-data-shows","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/news\/pet-parents-are-shaking-up-75-billion-pet-industry-new-data-shows\/","title":{"rendered":"\u201cPet Parents\u201d Are Shaking Up $75 Billion Pet Industry, New Data Shows"},"content":{"rendered":"<p><em>Orlando, Fla., October 29, 2019 \u2014 <\/em>A new study shows the \u201cdog mom\u201d trend is here to stay, signaling shifts in consumer preferences and behaviors that are poised to reshape the $75 billion pet industry.<\/p>\n<p>Orlando-based advertising agency <a href=\"https:\/\/www.bigeyeagency.com\/\">Bigeye<\/a> released its 2019 Pet Industry Study, which reveals how \u201cpet parenting\u201d is reshaping the landscape for the consumer packaged goods and retail industries. Researchers conducted a 45-question online survey of 784 pet owners aged 25 to 55 across the United States, finding that:<\/p>\n<ul>\n<li>Thirty-four percent of owners say their pet influenced where they live.<\/li>\n<li>Forty-two percent of pet owners who haven\u2019t used cannabidiol (CBD) products on their pets would consider trying it.<\/li>\n<li>Ninety-five percent of owners consider pets members of their families.<\/li>\n<\/ul>\n<p>\u201cIt\u2019s official: Pet owners are the new parents, and young people in particular see their pets not as a luxury, but as a necessity they\u2019re willing to splurge on,\u201d said Adrian Tennant, VP of Insights at Bigeye, who led the research team. \u201cThey\u2019re dressing their pets up, giving them nutritional supplements, and basing where they live around them, just as they would with human children. And they\u2019re increasingly open to subscription-based services that enhance convenience.\u201d<\/p>\n<p>Tennant added, \u201cThis shift toward humanizing our pets will dramatically affect everything from product design and distribution to brand premiumization. In particular, strong generational preferences will drive placement in media-buying strategy. Smart brands will listen to the voices of their customers and adapt to these changes.\u201d<\/p>\n<p>The study contains insight into:<\/p>\n<ul>\n<li>Behaviors and attitudes that characterize different groups of pet owners<\/li>\n<li>Key factors that owners use to make purchase decisions regarding their pets<\/li>\n<li>How pet owners interact with various advertising formats<\/li>\n<li>What prompts pet owners to try new products and services<\/li>\n<\/ul>\n<p>In conducting the study, Bigeye set out to augment its knowledge base for developing successful marketing strategies for pet care companies with fresh insights on audience attitudes and behaviors. It also sought to develop a valuable free resource for organizations that provide pet products and services.<\/p>\n<p>\u201cWe\u2019re using this research to sharpen our focus on the audience that pet industry clients have to connect with in order to grow their businesses,\u201d said Justin Ramb, Bigeye president and CEO. \u201cOur account teams are leveraging the data that Adrian and our researchers have compiled to craft marketing strategies that are even more nuanced and effective.\u201d<\/p>\n<p>The report is available for download <a href=\"https:\/\/mail.google.com\/mail\/u\/0\/#inbox\/FMfcgxwDrtwqlbfjxwkDzjCFgMrfHVSG?projector=1\">here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Orlando-based advertising agency Bigeye released its 2019 Pet Industry Study, which reveals how \u201cpet parenting\u201d is reshaping the landscape for the consumer packaged goods and retail industries.<\/p>\n","protected":false},"author":9,"featured_media":19334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":14,"footnotes":""},"categories":[342],"tags":[],"class_list":["post-19333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exclusive","column-digital-exclusive","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u201cPet Parents\u201d Are Shaking Up $75 Billion Pet Industry, New Data Shows<\/title>\n<meta name=\"description\" content=\"Advertising agency Bigeye released its 2019 Pet Industry Study, which reveals how \u201cpet parenting\u201d is reshaping the landscape for the pet industry.\" \/>\n<meta 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