{"id":1044,"date":"2014-05-01T01:03:04","date_gmt":"2014-05-01T01:03:04","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarypractice\/?p=1044"},"modified":"2022-06-01T15:39:42","modified_gmt":"2022-06-01T15:39:42","slug":"practice-building-client-engagement-tools","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/technology\/practice-building-client-engagement-tools\/","title":{"rendered":"Emerging Technologies for Engagement &amp; Interaction with Clients, Part 1: Client Engagement Tools"},"content":{"rendered":"<div class=\"orange-box\">This year\u2019s <strong>Practice Building<\/strong> column is dedicated to building today\u2019s veterinary practice. The goal of this series is to describe the many elements that impact the growth and success of your veterinary practice. Read the first two articles in this series\u2014<a href=\"https:\/\/todaysveterinarypractice.com\/practice-building-moving-forward-investing-in-the-future-of-your-practice\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Moving Forward: Investing in the Future of Your\u00a0 Practice<\/strong><\/a> and <a href=\"https:\/\/todaysveterinarypractice.com\/practice-building-lending-and-capital-funding-your-future\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Lending &amp; Capital: Funding Your Future<\/strong><\/a>\u2014at tvpjournal.com.<\/div>\n<p><span class=\"helvetica-9-5-pt\">In the previous two installments of this series, we focused on issues and topics centered on long-term growth of your veterinary practice. We reviewed the foundational strategies behind investing principles, fostering growth, and funding sources.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">However, as this series continues, our focus moves to tactical actions that make a difference in the everyday practice environment. In this article, presented in two parts, we tackle the issue of how to use new technologies to enhance our communication with clients\u2014to attract them, to foster a relationship with them, and to compel them to action.<\/span><\/p>\n<h2 class=\"indent-125\"><span class=\"redheader\">SO MANY CHOICES<\/span><\/h2>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">There are many new offerings geared toward marketing, but finding the right communication tool\u2014that communicates the right message at the exact time of need\u2014can be challenging. With so many solutions available to small business owners, determining which product\/service is most effective at enhancing your customer experience can be difficult to discern.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">Acknowledging that it would be impossible to cover all these products and services, we experimented with several new offerings that are designed to supplement a practice\u2019s communication platform, enhance the client experience, and bring clients through the practice doors. Our goals are to:<\/span><\/p>\n<ul>\n<li><span class=\"indent-125\">Highlight some of the tools that we believe will be meaningful contributors to the business of veterinary medicine<\/span><\/li>\n<li><span class=\"indent-125\">Share our experience test driving them in a real-world environment over the past 6 months.<\/span><\/li>\n<\/ul>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">In Part 1, we review 3 new client engagement tools\u2014interactive platforms that utilize a 2-way dialogue to foster the bond between a practice and their clients.<\/span><\/p>\n<div class=\"orange-box\">\n<h3 class=\"indent-125\"><span class=\"redheader\">Measure Satisfaction <\/span><span class=\"bluboldheader\">Through Surveys<\/span><\/h3>\n<p class=\"indent-125\">Proactively measuring customer satisfaction, while common in other industries, is an emerging practice in the veterinary industry. However, it is rapidly gaining adoption as practice owners increasingly appreciate the relationship between client loyalty and patient experience.<\/p>\n<p class=\"indent-125\">Surveys created for veterinary practices are similar to ones you may have taken as a patient of a dentist, optometrist, or chiropractor. After your appointment (often before you return home), a short email survey asks about your experience. Questions are often brief, inquiring about wait time, how you were greeted, or if you have any questions. The survey is completed within minutes\u2014through your computer or mobile device.<\/p>\n<\/div>\n<h2 class=\"indent-125\"><span class=\"redheader\">VSMART<\/span><\/h2>\n<p class=\"indent-125\"><a href=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.32-AM.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4761\" src=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.32-AM.png\" alt=\"Screen Shot 2015-06-18 at 11.41.32 AM\" width=\"328\" height=\"266\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.32-AM.png 328w, https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.32-AM-300x243.png 300w\" sizes=\"(max-width: 328px) 100vw, 328px\" \/><\/a><\/p>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">VSmart (<strong>vsmart.4act.com<\/strong>) is the evolution of VSurv, a product of Animal Care Technologies in Denton, Texas. VSurv is an automated survey tool that allows practices to track and monitor client satisfaction on an ongoing basis (see <strong>Measure Satisfaction Through Surveys<\/strong>).<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">VSmart is integrated into the practice management system and operates as an automated communication system. Based on trigger settings determined by the practice team, a clinic branded email is sent to each client 24 hours after a visit, thanking them for their loyalty and inquiring on key attributes of their visit.<\/span><\/p>\n<p class=\"left-justified\"><strong><span class=\"bluboldheader\">Key Features<\/span><\/strong><\/p>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">VSmart surveys are configurable, allowing practices to inquire about customer service issues most important to them. A practice may choose questions out of the VSmart library or choose to create their own custom questions. Some of the common attributes that practices track include:<\/span><\/p>\n<ul>\n<li><span class=\"helvetica-9-5-pt\">How did a client perceive wait time?<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">How was a client greeted?<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">How did the technical staff treat the client\u2019s animal?<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Were all of the client\u2019s questions answered?<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Is the client likely to recommend the practice to a friend or family member?<\/span><\/li>\n<\/ul>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Custom Surveys. <\/span><\/strong><span class=\"helvetica-9-5-pt\">VSmart allows the user to configure different surveys for various types of patient visits. For example, surveys can be specifically designed for dog and cat owners, multiple pet owners, or surgery patients. Any feature that can be configured from a field in the practice management system can be used to create a distinct survey.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Satisfaction Tracking. <\/span><\/strong><span class=\"helvetica-9-5-pt\">VSmart hosts an online client dashboard that allows the practice team to actively track customer satisfaction metrics, such as trend graphs, recent client comments, alerts, email collection rates, survey compliance, and graphed survey results.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Alerts.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> One of the most compelling attributes of the VSmart system is the alert system, which allows a practice to set threshold values for survey results that trigger an automatic alert every time a survey scores below these values. The alert\u2014assignable to one or more members of the practice team\u2014is delivered by text and\/or email.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">This real-time customer satisfaction assessment enables the practice team to identify potentially unhappy clients and act on issues before the consumer shares a negative experience with family or friends, posts a negative review online, or decides to leave the practice.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvbold-9-5\"><strong>Positive Reviews Online.<\/strong> <\/span><span class=\"helvetica-9-5-pt\">The most recent feature of the VSmart platform is integration of the client survey tool with the ability to create positive online review content. Client surveys can be customized to \u201csteer\u201d clients to online review sites based on responses to individual surveys. If a client meets the pre-determined positive experience threshold at the end of a survey, they are immediately asked to share their experience at one of the practice\u2019s pages on Google, Yelp, Yahoo, Bing, or other major search engine review sites.<\/span><\/p>\n<h3 class=\"left-justified\"><strong><span class=\"bluboldheader\">In Our Hands<\/span><\/strong><\/h3>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">The VSmart platform is a very sound tool for the practice that wants to stay in tune with its clients\u2019 experiences.<\/span><\/p>\n<ul>\n<li><span class=\"helvetica-9-5-pt\">As an automated feature, it operates primarily in the background and doesn\u2019t require significant maintenance other than defining survey parameters and fields.<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">The alert is our favorite tool, as it enables a practice owner or manager to identify and resolve a potentially negative outcome before it becomes a negative review that lives perpetually online.<\/span><\/li>\n<\/ul>\n<h2 class=\"indent-125\"><span class=\"redheader\">DEMANDFORCE<\/span><\/h2>\n<p><a href=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.48-AM.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4762\" src=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.48-AM.png\" alt=\"Screen Shot 2015-06-18 at 11.41.48 AM\" width=\"324\" height=\"268\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.48-AM.png 324w, https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.48-AM-300x248.png 300w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/a><\/p>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">Demandforce (<strong>demandforce.com<\/strong>) is a multi-tool communication platform dedicated to enhancing relationships between small businesses and their customers. Owned by Intuit (the makers of QuickBooks), Demandforce has a presence in over 30 different industries and supports the small business owner through:<\/span><\/p>\n<ul>\n<li><span class=\"helvetica-9-5-pt\">A highly intelligent communication platform<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Online reputation tools<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Access to a diverse consumer base.<\/span><\/li>\n<\/ul>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">Demandforce for the veterinary practice operates through an online portal environment that is integrated into the practice management system. From the portal, users can develop a comprehensive messaging program for their practice that operates primarily behind the scenes of the daily office routine.<\/span><\/p>\n<h3 class=\"left-justified\"><span class=\"bluboldheader\">Key Features<\/span><\/h3>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">The Demandforce platform is built on three foundational elements of client engagement.<\/span><\/p>\n<ol>\n<li class=\"left-justified\"><strong><span class=\"helvbold-9-5\">Email &amp; Text Communication<\/span><\/strong>Demandforce automatically manages email and text communications that can be deployed as reminders, post-visit communications, or client outreach\/promotional messaging. This communication can be personalized based on patient attribute filters set by the practice (eg, targeted messaging for senior patients, dogs only, multiple pet households) and scheduled to be delivered automatically based on your practice\u2019s strategic goals.For example, a practice can create an automated system for:\n<ul>\n<li><span class=\"helvetica-9-5-pt\">Confirming scheduled appointments for all patients<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Sending a post-visit client survey to new clients<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Sending a new pet owner newsletter to all new puppy and kitten clients<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">Sending twice yearly reminders to clients with dogs over 7 years old and cats over 10.<\/span><\/li>\n<\/ul>\n<p><span class=\"helvetica-9-5-pt\">One of the most attractive features of Demandforce, and one that adds tremendous value, is the ability to recapture lost clients\u2014a significant hurdle for every practice\u2014by implementing specific marketing campaigns that identify and recruit lost and inactive clients.<\/span><\/li>\n<li><strong><span class=\"helvbold-9-5\">Reputation Tools<\/span><\/strong>Online reputation and reviews are highly influential in a consumer\u2019s decision-making process, and many strategies exist for increasing the number of positive reviews for your practice. Entire companies exist whose only purpose is to generate positive reviews for businesses. However, as quickly as these companies emerge, search engines, such as Google and Yahoo, develop algorithms to prevent businesses from \u201cstacking the deck\u201d in their favor with nonauthentic reviews.Demandforce is an approved review solicitor for many popular search engines, including Bing and CitySearch. Through the survey tool, practices can engage clients to submit reviews that directly populate across several online channels. Practices can also link these certified reviews to their own hospital webpage and Facebook business page. Members of the practice team can enhance the client interaction experience by directly responding\/commenting on reviews from the Demandforce portal.<\/li>\n<li><strong><span class=\"helvbold-9-5\">Cross-Industry Marketing<\/span><\/strong>The traditional marketing plan for a veterinary practice typically involves engaging with complementary businesses in the community\u2014shelters, rescues, pet stores, and daycare and boarding facilities, among other animal-centric businesses. One distinctive feature of the Demandforce platform is the ability to cross-market across other local, but unrelated, business channels. As a standard practice, Demandforce reminder and appointment confirmation emails and text messages \u201cintroduce\u201d other Demandforce member businesses in the local community. The client who confirms his or her appointment to the local spa, dentist, or optometrist is exposed to footer advertising for the local veterinary hospital. In effect, automated cross marketing can help expand the reach of your practice beyond the traditional outlets.<\/li>\n<\/ol>\n<h3 class=\"left-justified\"><strong><span class=\"bluboldheader\">In Our Hands<\/span><\/strong><\/h3>\n<p class=\"left-justified\"><span class=\"helvetica-9-5-pt\">Every member of our practice team has become a strong advocate of Demandforce in our daily routine.<\/span><\/p>\n<ul>\n<li><span class=\"helvetica-9-5-pt\">The review generation tools are very efficient; dedicated staff members monitor the review feed multiple times during the day, taking great pride when a good review comes in and acting quickly to reach out to a client if we receive one below our expectations.<\/span><\/li>\n<li><span class=\"helvetica-9-5-pt\">The email and text appointment reminders are also very effective. At least 1 out of 5 of our practice\u2019s clients confirms and schedules appointments through our email and text messaging reminders, enabling our practice to reduce print volume and associated costs by 20%.<\/span><\/li>\n<\/ul>\n<h2 class=\"indent-125\"><span class=\"redheader\">THE VET APP<\/span><\/h2>\n<p><a href=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.57-AM.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-4763\" src=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.57-AM.png\" alt=\"Screen Shot 2015-06-18 at 11.41.57 AM\" width=\"323\" height=\"281\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.57-AM.png 323w, https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.57-AM-300x261.png 300w\" sizes=\"(max-width: 323px) 100vw, 323px\" \/><\/a><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\"><br \/>\nIf you own a smart phone, you\u2019ve bought an app. In fact, you might be reading this latest issue of <em>Today\u2019s Veterinary Practice<\/em> on the <em>TVP<\/em> iPad app, available in the iTunes store.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">A 2012 study by the Nielsen Company found that more than half (50.4%) of U.S. mobile subscribers own smartphones and from 2011 to 2012, the average number of apps per smartphone grew from 32 to 41.<\/span> <span class=\"helvetica-9-5-pt\">The average app user spends almost 40 minutes every day utilizing apps on their phone.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">The Vet App (<\/span><strong><span class=\"helvbold-9-5\">petvetapp.com<\/span><\/strong><span class=\"helvetica-9-5-pt\">) is owned and marketed by In-Touch Mobile, a new arrival to the animal health industry, and offers an intriguing platform for interacting with your client base. The Vet App is a practice-specific, customized application, available for download for iOS and Android devices.<\/span><\/p>\n<h3 class=\"left-justified\"><strong><span class=\"bluboldheader\">Key Features<\/span><\/strong><\/h3>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">The Vet App offers multiple features that foster a practice\u2019s relationship with clients outside of the exam room experience.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">24\/7 Client Access from Their Phone.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> Through the app, a practice has the ability to capture a valuable piece of real estate on their client\u2019s smart phone.<\/span> <span class=\"helvetica-9-5-pt\">Each time a client uses their phone, accesses a map, a game, or social media, your practice\u2019s app sits among the other favorites.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Tap-to-Call\/Tap-to-Email.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> Clients do not have to search through their contacts or search online from their phone for your practice\u2019s contact information.<\/span> <span class=\"helvetica-9-5-pt\">One-touch phone and email features make it easier for them to contact a member of the practice team.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Schedule Appointments<\/span><span class=\"helvetica-9-5-pt\"> (Medical, Grooming, Boarding)<\/span><span class=\"helvbold-9-5\">.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> The Vet App provides a direct portal for clients to request appointments for medical care or complimentary services such as boarding or grooming.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Refill Medication and Supplies.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> One feature of real interest is a streamlined portal for clients to order medication refills through the app.<\/span> <span class=\"helvetica-9-5-pt\">As many practices struggle to compete with online pharmacies and consider partnering with vet-only online pharmacy providers, this feature on its own addresses many of the underlying drivers of clients seeking products outside of the practice\u2014convenience, ease of use, and the ability to order products on the client\u2019s schedule, not the practice\u2019s.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Integration with Other Client Services.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> Through the Vet App, a practice can elect to integrate additional services including links to pet insurance providers, review sites, and online patient portals.<\/span><\/p>\n<p class=\"indent-125\"><strong><span class=\"helvbold-9-5\">Marketing Support.<\/span><\/strong><span class=\"helvetica-9-5-pt\"> In Touch Mobile has developed one of the more extensive launch support programs for their product, including practice-team training, in clinic messaging, social media promotion tools, website link buttons to the major app stores, as well as ongoing client support.<\/span><\/p>\n<h3 class=\"left-justified\"><strong><span class=\"bluboldheader\">In Our Hands<\/span><\/strong><\/h3>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">As a custom development project, it is important to understand that app development is not an overnight process.<\/span> <span class=\"helvetica-9-5-pt\">That being said, the final product for our practice is clean, professional, and fitting for the patient experience we try to deliver to our pets and their owners.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">Although early in the roll out phase, we have been very proactive about deploying the Vet App in our practice, making it part of our in-room messaging, email campaigns and newsletters, as well as in our social media pages.<\/span> <span class=\"helvetica-9-5-pt\">Feedback from clients to date has been positive, with many utilizing the app for appointment scheduling and medication refill requests.<\/span><\/p>\n<h2 class=\"indent-125\"><span class=\"redheader\">SUMMARY<\/span><\/h2>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">Over the past 6 months, we have utilized each of the platforms described above in a real-world clinical setting, testing features, measuring efficacy, and making mistakes along the way. While this list of client experience tools is not exhaustive, we believe each one of them can provide value to the practice team and enhance the overall client experience. Which one is right for you depends on your practice\u2019s individual identity, marketing strategy, and area of greatest need.<\/span><\/p>\n<p class=\"indent-125\"><span class=\"helvetica-9-5-pt\">In the next issue, we will discuss tools for finding new clients and improving both new and existing client experiences with the veterinary practice.<\/span><\/p>\n<p class=\"indent-125\">\n","protected":false},"excerpt":{"rendered":"<p>This year\u2019s Practice Building column is dedicated to building today\u2019s veterinary practice.<\/p>\n","protected":false},"author":187,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":76,"footnotes":""},"categories":[366],"tags":[],"class_list":["post-1044","post","type-post","status-publish","format-standard","hentry","category-may-june-2014","clinical_topics-technology"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Emerging Technologies for Engagement &amp; Interaction with Clients, Part 1: Client Engagement Tools | Today&#039;s Veterinary Practice<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Emerging Technologies for Engagement &amp; Interaction with Clients, Part 1: Client Engagement Tools\" \/>\n<meta property=\"og:description\" content=\"This year\u2019s Practice Building column is dedicated to building today\u2019s veterinary practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarypractice.com\/technology\/practice-building-client-engagement-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Practice\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarypractice\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-01T01:03:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T15:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/todaysveterinarypractice.com\/wp-content\/uploads\/sites\/4\/2014\/05\/Screen-Shot-2015-06-18-at-11.41.32-AM.png\" \/>\n<meta name=\"author\" content=\"agraham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"agraham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarypractice.com\\\/technology\\\/practice-building-client-engagement-tools\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarypractice.com\\\/technology\\\/practice-building-client-engagement-tools\\\/\"},\"author\":{\"name\":\"agraham\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarypractice.com\\\/#\\\/schema\\\/person\\\/b8704dd739a338571b1c8e74cac3955b\"},\"headline\":\"Emerging Technologies for Engagement &amp; 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