{"id":5364,"date":"2020-10-30T07:26:16","date_gmt":"2020-10-30T07:26:16","guid":{"rendered":"https:\/\/todaysveterinarynurse.com\/?post_type=articles&p=5364"},"modified":"2022-09-15T19:54:43","modified_gmt":"2022-09-15T19:54:43","slug":"study-fear-free-helps-improve-the-bottom-line-of-practices","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarynurse.com\/behavior\/study-fear-free-helps-improve-the-bottom-line-of-practices\/","title":{"rendered":"Study: Fear Free Helps Improve the Bottom Line of Practices"},"content":{"rendered":"

Greenhaven Animal Clinic<\/a> in San Jose, Illinois, wasn’t always Fear Free<\/a> certified.<\/p>\n

Greenhaven veterinary nurse Katalina Stuckey, CVT, began her Fear Free certification in 2018 and the clinic became a Fear Free certified practice in 2019. \u201cWe see ourselves as the animal\u2019s advocate and only want the best for them,\u201d Stuckey says. \u201cOur mission is to enhance to lives of people and animals and provide progressive care.\u201d<\/p>\n

Case in point: Tessie, a canine patient at Greenhaven before it was Fear Free. \u201cShe was fear conditioned to the vet\u2019s office,\u201d Stuckey says. \u201cNeedles are her trigger and she doesn\u2019t like to be touched.\u201d<\/p>\n

Once the Greenhaven team started its Fear Free certification process, Tessie benefited from techniques they had been shown. \u201cWe learned Tessie would accept a basket muzzle with squeeze cheese or peanut butter in it and we could safely and without restraint sedate her,\u201d says Stuckey. \u201cTessie gets the best progressive care this way, including urinalysis, bloodwork, vaccinations \u2014 and her nails trimmed, another thing she is not fond of.\u201d<\/p>\n

But best of all for Stuckey is that Tessie began to allow the veterinary nurse to touch her and feed her treats without biting. \u201cAs a technician, this makes my heart happy,\u201d Stuckey says. \u201cIt\u2019s such a win \u2014 not only does she get the best veterinary care now, the owners are also happy.\u201d<\/p>\n

What Is Fear Free?<\/h3>\n

Founded by Dr. Marty Becker and developed by hundreds of experts in behavior, medicine, and handling, Fear Free offers online and in-person education to veterinary professionals, the pet professional community, animal shelter staff and volunteers, and pet owners. Fear Free provides both professionals and pet lovers alike with the knowledge and tools to look after a pet\u2019s physical and emotional wellbeing.<\/p>\n

Since 2016, Fear Free has provided online and in-person education to more than 85,000 veterinary and pet professionals. Both individuals and veterinary practices can become Fear Free Certified.<\/p>\n

Greenhaven Animal Clinic, along with its sister locations, Best Friends Animal Hospital<\/a> in Lincoln, Illinois, and Prairiehaven Animal Hospital,<\/a> in Sherman, Illinois, are all certified Fear Free practices that have benefited from learning techniques that keep pets and staff safer and happier.<\/p>\n

\u201cWe have seen better medical care long term for our patients,\u201d says Stuckey. \u201cLess stress for the pets, owners, and staff. No more scratches and bites! No holding and animal down for anything. Owner compliance is better. We see the once \u2018aggressive\u2019 \u2014 and now we know they are fearful \u2014 patient that we saw once every couple years, to every 6 or 12 months now.\u201d<\/p>\n

Data Backs Up the Claims<\/h3>\n

But that\u2019s not the only advantage. According to a two-year-long study outlined in a special report entitled \u201cThe Continual Business Growth of Fear Free Certified Practices<\/a>,\u201d these practices continue to show growth across major industry KPIs after implementing Fear Free techniques.<\/p>\n

To identify participants for this study, VetSuccess<\/a>, a data and analytics company specializing in the delivery of data-driven practice management solutions, matched existing clients to the list of Fear Free Certified Practices. In addition, Fear Free reached out to all other Certified Practices to encourage participation. From these two lists, 25 veterinary practices in the United States and Canada participated in the study.<\/p>\n

In addition to 10% growth in number of patients per practice, Fear Free Certified Practices saw a 16% increase in revenue per practice and 8% increase in total invoice value after two years.<\/p>\n

Compared to the benchmark practices who don\u2019t utilize Fear Free techniques, Fear Free Certified Practices outperform in every category, including lab, vaccine, and exam revenue.<\/p>\n

\u201cBecause of the benefits to patients, clients, and veterinary team members, Fear Free lets practices do well by doing good,\u201d said Dr. Marty Becker in a press release. \u201cBy providing for animals\u2019 emotional and physical welfare, practices can thrive and not just survive.\u201d<\/p>\n

\u201cAs a technician I can focus on getting samples or X-rays correctly and efficiently,\u201d says Stuckey. \u201cSurgical patients are more calm. Puppies and kittens are handled and seen more \u2014 and they love coming.\u201d<\/p>\n

The process for a practice to get Fear Free certification is similar to American Animal Hospital Association accreditation.<\/p>\n

\u201cI absolutely recommend every practice go the Fear Free route,\u201d says Stuckey. \u201cWhy wouldn\u2019t you want the best for your patient? Happy staff, happy owners, happy pets \u2014 all because we wanted to be better for our patients. I have so many wins now!\u201d<\/p>\n

To learn more about the study and read the report, visit fearfreepets.com\/practice-certification.<\/p>\n

LEARN MORE<\/h3>\n

Read The Veterinary Technician\u2019s Role in Implementing Fear Free<\/a><\/p>\n

Read Happy Visits and Victory Visits \u2014 Helping Patients Be Fear Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In addition to 10% growth in number of patients per practice, Fear Free Certified Practices saw a 16% increase in revenue per practice and 8% increase in total invoice value after two years, according to a recent study.<\/p>\n","protected":false},"author":187,"featured_media":5365,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[211],"tags":[],"class_list":["post-5364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-exclusive","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nStudy: Fear Free Helps Improve the Bottom Line of Practices | Today's Veterinary Nurse<\/title>\n<meta name=\"description\" content=\"In addition to 10% growth in number of patients per practice, Fear Free Certified Practices saw a 16% increase in revenue.\" \/>\n<meta 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