{"id":9888,"date":"2021-02-25T14:00:22","date_gmt":"2021-02-25T22:00:22","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=9888"},"modified":"2022-06-15T17:47:48","modified_gmt":"2022-06-15T17:47:48","slug":"liveclear-purina-evergreen-award","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/liveclear-purina-evergreen-award\/","title":{"rendered":"Purina\u2019s LiveClear Earns Consumer Awards"},"content":{"rendered":"

Purina Pro Plan LiveClear, an allergen-reducing cat food launched in early 2020, has won an Evergreen Award and a separate Product of the Year honor based on consumer responses and reviews.<\/p>\n

Runners-up in the Evergreen competition in the category of pet care product launches were Purina\u2019s Friskies Farm Favorites and General Mills\u2019 Blue Buffalo Bursts.<\/p>\n

LiveClear is formulated to reduce the allergens<\/a> spread by feline saliva during grooming. Some people have allergic reactions after coming in contact with cat hair and dander.<\/p>\n

\u201cPurina\u2019s innovative LiveClear cat food is a clear standout new product \u2026 meshing science with functionality,\u2019\u2019 said Mark Jeffreys, founder and CEO of the consumer insights firm 4Sight, which sponsored the Evergreen Awards. \u201cThis product addresses a real owner in a difficult category. Pet products face a high level of scrutiny with owners constantly analyzing details with a careful eye.\u2019\u2019<\/p>\n

More information about the third annual Evergreen Awards is available at bit.ly\/3swAns7<\/a>.<\/p>\n

The second award, handed out by the research firm Kantar, was voted on by consumers. LiveClear was named Product of the Year in the cat care category.<\/p>\n

\n

Did you know a subscription to Today\u2019s Veterinary Business is free to qualified veterinary professionals? All you have to do is sign up here<\/a> (and renew each year). You also can sign up to receive the Today\u2019s Veterinary Business weekly e-newsletter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Purina Pro Plan LiveClear comes in three formulas, with three more planned for introduction in March 2021.<\/p>\n","protected":false},"author":45,"featured_media":7211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-9888","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news","clinical_topics-veterinary-products"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nPurina\u2019s LiveClear Earns Consumer Awards | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Purina Pro Plan LiveClear, a new allergen-reducing cat food, has won an Evergreen Award based on consumer ratings and reviews.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Purina\u2019s LiveClear Earns Consumer Awards\" \/>\n<meta property=\"og:description\" content=\"Purina Pro Plan LiveClear, a new allergen-reducing cat food, has won an Evergreen Award based on consumer ratings and reviews.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/liveclear-purina-evergreen-award\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-25T22:00:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:47:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/02\/Purina-LiveClear.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1152\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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