{"id":9128,"date":"2020-11-11T07:00:26","date_gmt":"2020-11-11T15:00:26","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=9128"},"modified":"2022-06-15T17:46:39","modified_gmt":"2022-06-15T17:46:39","slug":"top-animal-health-products-2020","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/top-animal-health-products-2020\/","title":{"rendered":"Animal Health Products Trending Up in 2020"},"content":{"rendered":"<p class=\"p1\">Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for <a href=\"https:\/\/www.packagedfacts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Packaged Facts<\/a>, a leader in food, beverage, and consumer packaged goods market research.<\/p>\n<h2 class=\"p1\">CBD<\/h2>\n<p class=\"p2\"><span class=\"s2\">In the past year or so, the market for <a href=\"https:\/\/todaysveterinarybusiness.com\/cbd-101\/\">cannabidiol (CBD) supplements<\/a> for pets has grown from $30 million to more than $300 million annually, according to industry estimates. What\u2019s more, many of these product sales are untracked due to regulatory issues, so the market is potentially even larger than official estimates. Despite efforts by the FDA to impose some law and order in this Wild West health arena, the market shows no sign of slowing. \u201cIt\u2019s really exploded, just as it has on the human side,\u201d Lummis says.<\/span><\/p>\n<h2 class=\"p1\">Pet Tech<\/h2>\n<p class=\"p2\"><span class=\"s2\">There has been a surge in demand for high-tech pet products lately, with growth focused on two areas in particular: <a href=\"https:\/\/todaysveterinarybusiness.com\/biomarker-the-next-frontier\/\">DNA testing<\/a> and FitBit-type wearables for pets, some of which can transmit data to veterinary practices. The Packaged Facts<\/span><span class=\"s2\">\u00a0estimate puts the market for these \u201csmart\u201d pet products at $491 million. \u201cTech is booming for pets,\u201d Lummis says. \u201cAgain, this is mirroring trends on the human<\/span><span class=\"s4\">\u202f<\/span><span class=\"s2\">side.\u201d<\/span><\/p>\n<h2 class=\"p1\">Science-Based Nutrition<\/h2>\n<p class=\"p2\"><span class=\"s2\">Concerns over <a href=\"https:\/\/todaysveterinarypractice.com\/heart-failure-in-dogs-6-practical-tips-from-cardiologists\/\" target=\"_blank\" rel=\"noopener noreferrer\">dilated cardiomyopathy<\/a>, while controversial, have put a dark cloud over much of the premium pet food industry, which has become almost synonymous with \u201cgrain-free\u201d and \u201cnatural\u201d in the last 10 years or so. Now, the pendulum may be swinging back to a preference for <a href=\"https:\/\/todaysveterinarybusiness.com\/clinic-innovation-guide\/embracing-integrative-medicine\/\">science-based nutrition<\/a> and \u201cveterinarian-recommended\u201d labeling. Lummis says Hill\u2019s Pet Nutrition (<\/span><a href=\"http:\/\/hillspet.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"s3\">hillspet.com<\/span><\/a><span class=\"s2\">) saw its sales jump in late 2019 likely due to a relaunch of its Science Diet brand \u2014 in particular its Prescription Diet Gastrointestinal Biome product. Speaking of which, anything with the word \u201cbiome\u201d in it is hot right now as well. <\/span><\/p>\n<h2 class=\"p2\"><span class=\"s2\">Veterinarian-Driven Pharmaceuticals<\/span><\/h2>\n<p class=\"p2\"><span class=\"s2\">Injectable pet medications and combination chewable parasiticides have been successful in placing many veterinarians back in the picture when it comes to <a href=\"https:\/\/todaysveterinarybusiness.com\/clinic-innovation-guide\/maximizing-retail-strategies\/\">pharmaceutical products<\/a>. But still, competition for pet medication sales online is fierce, Lummis says, with Chewy and Walmart entering the online pet medication space and following in the footsteps of 1-800-Petmeds (which has seen its own sales drop as a result).<\/span><\/p>\n<h2 class=\"p2\"><span class=\"s2\">Pets as Family<\/span><\/h2>\n<p class=\"p2\"><span class=\"s2\">Perhaps one of the top trends of 2020, which is playing out even now, is the increased role of pets in family life. Shelter adoption rates are up, and people are spending more time with their pets at home in accordance with coronavirus-driven public health mandates. \u201cThere\u2019s a need for affection and something to hug,\u201d Lummis says, \u201cand seeing pets as family is the main driver of willingness to spend on pet health products and services.\u201d That may be the most welcome trend of all.<\/span><\/p>\n<div style=\"align-items: center;padding-left: 200px\">[custom_gallery source=&#8221;media: 9130&#8243; limit=&#8221;20&#8243; link=&#8221;lightbox&#8221; target=&#8221;self&#8221; width=&#8221;380&#8243; height=&#8221;500&#8243; title=&#8221;hover&#8221;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Here are some of the top trends in animal health products, according to David Lummis, senior pet market analyst for Packaged Facts.<\/p>\n","protected":false},"author":170,"featured_media":9129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[326],"tags":[],"class_list":["post-9128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clinic-innovation-guide-2020","column-features","clinical_topics-merchandising"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Animal Health Products Trending Up in 2020 | Today&#039;s Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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