{"id":9014,"date":"2020-10-01T00:00:54","date_gmt":"2020-10-01T07:00:54","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=9014"},"modified":"2022-06-15T17:46:34","modified_gmt":"2022-06-15T17:46:34","slug":"video-veterinary-job-candidates","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/video-veterinary-job-candidates\/","title":{"rendered":"Seeing Is Believing"},"content":{"rendered":"

When asked what they\u2019re looking for in a career, veterinary graduates say what you\u2019d expect. Themes like work-life balance, team culture and high standards of care are common responses, according to gradstalk.com. But if you listen more intently, you\u2019ll hear a less-familiar theme. Many candidates want to work in an environment where core values are not just talked about but are lived out day to day. Buzzwords like \u201cwork-life balance\u201d and \u201cteam culture\u201d frequently appear in employers\u2019 job postings, leaving candidates wondering, \u201cFor real?\u201d<\/p>\n

When employee recruiting is so vital and competitive, some veterinary practices are turning to video to connect with candidates about topics that are difficult to convey through written text alone.<\/p>\n

Here are six reasons that video helps recruit top talent.<\/p>\n

1. Video Brings Clarity<\/h3>\n

In the same gradstalk.com interviews, most candidates highly valued mentorship. However, follow-up questions indicated a concern about whether a practice\u2019s use of the word \u201cmentorship\u201d<\/a> aligned with their definition. Generally, candidates want access to experienced colleagues but do not want to be hand-held. Addressing the concern in writing can be tricky and might leave candidates feeling skeptical.<\/p>\n

A well-crafted video can solve the problem in a few seconds. One way a hospital owner can accomplish this is by recording an interview with an associate veterinarian who recently joined the practice. Include a short sound bite or two to give job candidates an idea of what mentorship looks like in action. Candidates will be more likely to trust a recent mentee rather than the mentoring practitioner or practice owner.<\/p>\n

2. Video Helps You Stand Out<\/h3>\n

Job postings don\u2019t typically include video. When they do, the videos are often client-facing and don\u2019t address candidates as a unique audience. Including a video produced specifically for candidates signals that your practice is invested in the recruiting process and wants to find the right person.<\/p>\n

3. Video Helps You Keep Attention<\/h3>\n

According to Wistia, analytics show that the average person spends more than twice as much time on web pages that contain video than those that don\u2019t. While a video doesn\u2019t replace the need for a well-written job posting, it does help capture candidates\u2019 attention quickly and motivate them to read the written content.<\/p>\n

4. Videos Help You Communicate Visually<\/h3>\n

We\u2019ve all heard the adage \u201ca picture is worth a thousand words.\u201d Video takes that to an entirely different level.<\/p>\n

5. Videos Help You Connect<\/h3>\n

When was the last time you read a job posting and thought, \u201cI could see myself working here\u201d? Most job postings connect on a cognitive level only, but a well-crafted video can prompt an emotional response. This is important because, according to Dr. Peter Noel Murray in his Psychology Today article \u201cHow Emotions Influence What We Buy,\u201d emotions are an important aspect of decision making.<\/p>\n

6. Videos Give You Credibility<\/h3>\n

Candidates are often skeptical of job postings that sound too good to be true. This can be mitigated by including team member interviews in a video. Sometimes it\u2019s not what you say but how you say it. Interviews can communicate tone, providing additional depth and meaning that might otherwise be absent.<\/p>\n

Get to Work<\/span><\/h3>\n

Ready to make a recruiting video? The good news is it\u2019s not as difficult as you would expect. As with any project, start with a clear vision. Identify your primary objective \u2014 what do you hope to communicate? Next, brainstorm how to accomplish the objective through video. Watching other companies\u2019 recruiting videos can get your creative juices flowing and provide opportunities for reverse engineering. For examples of veterinary recruiting videos, visit www.gradstalk.com.<\/p>\n

After you know what you want to create, bring your idea to life.<\/p>\n

Here are some options:<\/p>\n