{"id":8903,"date":"2020-10-01T00:00:44","date_gmt":"2020-10-01T07:00:44","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=8903"},"modified":"2023-02-06T22:31:33","modified_gmt":"2023-02-06T22:31:33","slug":"cash-in-on-nutraceuticals","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/","title":{"rendered":"Cash in on the Opportunity"},"content":{"rendered":"

If you haven\u2019t been hiding under a rock for the past several years, you\u2019ve undoubtedly heard that clients have an ever-increasing number of sources of pet health products, services and information. And you\u2019ve probably seen a steady decrease in your bottom line as your clients turn to those external sources, leading to the sense that someday you\u2019ll be relevant only when a pet needs a serious medical procedure.\u00a0The good news is that our research provides a ray of hope highlighting your importance as a trusted source of pet products and information, specifically around nutraceuticals. And our research consistently shows that fostering trust from pet owners inspires clinic loyalty and advocacy, ultimately helping your bottom line.<\/p>\n

A Popular Topic<\/h3>\n

Diggo research conducted in early 2020 found that 4 in 10 pet owners believe that learning from you the pros and cons of various pet health supplements and receiving product recommendations is highly important. Millennials are even more interested in this than other age groups.<\/p>\n

Furthermore, we found that 55% of pet owners look up supplement information online at least sometimes and 2 in 10 do it often. Again, millennials<\/a> do it most often.<\/p>\n

Two-thirds of pet owners who want to learn about supplements prefer that their veterinarian lead the discussion. Two out of 10 also are open to learning from clinic printouts, from discussions with hospital staff, and from practice websites and social media sites. Because of fewer face-to-face opportunities amid the COVID-19 pandemic, we advise that practices offer remote consultations about supplements.<\/p>\n

Our research found that 80% of pet owners believe their veterinarian should have strong nutritional expertise. But that doesn\u2019t mean you need to earn 1,000 continuing<\/p>\n

education credit hours in pet nutrition. Most pet owners believe that their veterinarian is already an expert, so don\u2019t doubt yourself.<\/p>\n

The Loyalty Payoff<\/h3>\n

\"\"Our research \u2014 see the table above \u2014 showed that pet owners are most likely to buy nutraceuticals formulated to support oral health, joint health, skin and coat health, and hairball relief. A full one-fourth buy oral health products. Millennials are more likely than other age groups to purchase skin and coat supplements and multivitamins.<\/p>\n

Among pet owners who purchase nutraceuticals in the most popular product categories, a gap exists between the percentage of clients who desire a veterinarian\u2019s recommendation and those who actually receive advice. For example, 63% of pet owners who bought skin and coat supplements want their veterinarian to recommend products, but only 39% of veterinarians did so. This is a missed opportunity for clinics to garner client loyalty by providing guidance. Pet owners also expect and want you to share opinions about products you don\u2019t carry.<\/p>\n

Our research found that pet owners provided with pet health information and recommendations feel more empowered, knowledgeable, trusting, confident and loyal to the clinic. The exact opposite occurs when the clinic fails to address pet owners\u2019 questions. The evidence is clear: Your opinions matter.<\/p>\n

Of course, talking about supplements won\u2019t create or maintain client loyalty, but it is another tool for demonstrating proactive care, which our research shows is a proven driver of loyalty and, ultimately, business.<\/p>\n

Don\u2019t wait for a dog you know is predisposed to joint issues to present with lameness. Get ahead of it all and recommend supplements before the owner asks. The client will appreciate the advice more than you know.<\/p>\n

What You Should Stock<\/h3>\n

Now, let\u2019s talk about enhancing your bottom line by selling the most popular nutraceuticals, even if you offer them only in your online store. If you aren\u2019t carrying them, then your competitors are cashing in.<\/p>\n

\"\"Our research revealed that one-third of pet owners purchased supplements that support skin and coat health or joint health from their veterinary clinic over the past three years. (See the table above.) Two in 10 bought hairball relief or oral health products from their clinic. The numbers undoubtedly would be higher if more veterinary clinics offered and proactively recommended such products.<\/p>\n

Keep in mind that pet owners consider other factors, too, when shopping for nutraceuticals. We asked pet owners why they would most prefer to buy functional treats and supplements at a selected location. They cited everyday competitive pricing (42%), one-stop shopping (40%), convenient location (38%), trust in the business (38%) and the seller\u2019s reputation (38%). Your advantage over other sources, such as mass merchandisers and pet specialty retailers, is your ability to leverage the trust pet owners have in you and your reputation.<\/p>\n

Finally, you don\u2019t have to offer a ton of products. Start by choosing a few favorites, endorsing them to your clients and carrying them in your online store. Then, as you feel more confident in the demand, you can begin to stock them inside your clinic. And don\u2019t forget to make sure your clients are aware that you carry supplements. Our research found that pet owner awareness of online veterinary clinic pharmacies is astonishingly low (16%).<\/p>\n

Diggo is a quarterly research brief powered by Trone Research and Consulting that provides actionable market insights for veterinarians seeking to better serve today\u2019s pet owners. For more information, visit www.dig-go.com<\/a>.\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Clients want veterinarians to provide advice and recommendations about nutraceuticals.<\/p>\n","protected":false},"author":40,"featured_media":8906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[325],"tags":[],"class_list":["post-8903","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-october-november-2020","column-features","clinical_topics-merchandising"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nCash in on the Opportunity | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cash in on the Opportunity\" \/>\n<meta property=\"og:description\" content=\"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-01T07:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-06T22:31:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Massecar, MA, Ph.D.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Massecar, MA, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/\"},\"author\":{\"name\":\"Aaron Massecar, MA, Ph.D.\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/02bc96d5463198a43160959397157ae8\"},\"headline\":\"Cash in on the Opportunity\",\"datePublished\":\"2020-10-01T07:00:44+00:00\",\"dateModified\":\"2023-02-06T22:31:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/\"},\"wordCount\":851,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/Diggo-Brief.jpg\",\"articleSection\":[\"October\\\/November 2020\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/\",\"name\":\"Cash in on the Opportunity | Today's Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/Diggo-Brief.jpg\",\"datePublished\":\"2020-10-01T07:00:44+00:00\",\"dateModified\":\"2023-02-06T22:31:33+00:00\",\"description\":\"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/Diggo-Brief.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/09\\\/Diggo-Brief.jpg\",\"width\":1024,\"height\":544,\"caption\":\"Pet owners are most likely to buy nutraceuticals formulated to support oral health, joint health, skin and coat health, and hairball relief.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/cash-in-on-nutraceuticals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cash in on the Opportunity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today's Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/02bc96d5463198a43160959397157ae8\",\"name\":\"Aaron Massecar, MA, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"caption\":\"Aaron Massecar, MA, Ph.D.\"},\"sameAs\":[\"http:\\\/\\\/www.tvb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Cash in on the Opportunity | Today's Veterinary Business","description":"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Cash in on the Opportunity","og_description":"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/","og_site_name":"Today's Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2020-10-01T07:00:44+00:00","article_modified_time":"2023-02-06T22:31:33+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg","type":"image\/jpeg"}],"author":"Aaron Massecar, MA, Ph.D.","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Aaron Massecar, MA, Ph.D.","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/"},"author":{"name":"Aaron Massecar, MA, Ph.D.","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/02bc96d5463198a43160959397157ae8"},"headline":"Cash in on the Opportunity","datePublished":"2020-10-01T07:00:44+00:00","dateModified":"2023-02-06T22:31:33+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/"},"wordCount":851,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg","articleSection":["October\/November 2020"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/","name":"Cash in on the Opportunity | Today's Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg","datePublished":"2020-10-01T07:00:44+00:00","dateModified":"2023-02-06T22:31:33+00:00","description":"Clients want veterinarians to provide advice about nutraceuticals. If you\u2019re not part of the discussion, pet owners will look somewhere else.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/09\/Diggo-Brief.jpg","width":1024,"height":544,"caption":"Pet owners are most likely to buy nutraceuticals formulated to support oral health, joint health, skin and coat health, and hairball relief."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cash-in-on-nutraceuticals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Cash in on the Opportunity"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today's Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/02bc96d5463198a43160959397157ae8","name":"Aaron Massecar, MA, Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","caption":"Aaron Massecar, MA, Ph.D."},"sameAs":["http:\/\/www.tvb.com"]}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=8903"}],"version-history":[{"count":7,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8903\/revisions"}],"predecessor-version":[{"id":23239,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8903\/revisions\/23239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/8906"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=8903"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=8903"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=8903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}