{"id":8479,"date":"2020-08-01T00:00:56","date_gmt":"2020-08-01T07:00:56","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=8479"},"modified":"2022-06-15T17:46:28","modified_gmt":"2022-06-15T17:46:28","slug":"veterinary-nurses-technology-preventive-care","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/","title":{"rendered":"Two Out of Three Is Bad"},"content":{"rendered":"<p>Meat Loaf the singer released his \u201cBat Out of Hell\u201d signature album, the music of my youth, in 1977. (I know I\u2019m old.) On the album was the power ballad \u201cTwo Out of Three Ain\u2019t Bad,\u201d a great song and a sentiment I typically share. In the case of the pandemic, however, two out of three ain\u2019t so good. I\u2019ve seen two significant changes for the better and a third that remains in need of changing.<\/p>\n<p>I\u2019ve made the case before that our profession would benefit by making three significant changes:<\/p>\n<ul>\n<li>Embrace technology.<\/li>\n<li>Prioritize preventive care.<\/li>\n<li>Empower veterinary nurses.<\/li>\n<\/ul>\n<p>During COVID-19, we took nice strides toward driving change on the first two items but moved little on the third. Two out three is not good enough.<\/p>\n<h3>A New Beginning<\/h3>\n<p>As I write this article, we\u2019re barely emerging from the major disruption brought about by COVID-19. As the title of this column, \u201cCreative Disruption,\u201d implies, I am a fan of internally driven change and disruption in creation of a new and better profession. Sadly, the COVID-19 external disruption was often destructive. My heart goes out to those impacted.<\/p>\n<p>So, how can we best move forward during a time in which veterinary consumer behavior has been forever changed? We\u2019re at the point where our nation better understands the physical and emotional benefits of puppy breath and kitten purrs. Witness the record number of pet adoptions. The support, stability and unconditional love that results from including four-legged members in our families is at the top of my mind. Let\u2019s not return to the old ways of practice. Let\u2019s learn from COVID-19 and embrace a new and better normal.<\/p>\n<p>Those of you who\u2019ve read my column know that I am an incurable optimist. Our profession is so fortunate. Pet numbers are up, pet spending is up, the bond has never been stronger, shelters are emptying, respect for veterinary professionals remains high, pet lifespans are growing, we\u2019re again proving that we are recession-resistant, PetGen (millennials and Gen Zers) are crazy for pets, and wellness care is growing. What\u2019s not to like?<\/p>\n<p>Well, think about this:<\/p>\n<ul>\n<li>Half of the pets in the United States won\u2019t see a veterinarian this year.<\/li>\n<li>Burnout, compassion fatigue, mental health challenges and suicide continue to plague our ranks.<\/li>\n<li>Our current business model often fails to meet the needs of PetGen.<\/li>\n<li>While we\u2019re recession-resistant, we are clearly vulnerable to outside disruption.<\/li>\n<\/ul>\n<h3>The 3 Keys<\/h3>\n<p>How do we best address these deficiencies? My answer remains technology, preventive care and veterinary technicians\/nurses. We moved the ball way up the hill on two out of three. Technology in support of better pet care is a big winner post-COVID, as is the necessity of preventive care. What we failed to do was further empower veterinary nurses. In that respect, a good crisis is being wasted. Let\u2019s go a little deeper.<\/p>\n<p><strong>1. Good disruption:<\/strong> Embracing technology in support of the connection between the veterinary team and pet owner.<\/p>\n<p>I\u2019m confident that we\u2019ve conducted more telemedicine consults over the last several months than in the entire history of the profession. <a href=\"https:\/\/todaysveterinarypractice.com\/telemedicine-emerges-as-a-care-option-for-veterinary-patients\/\">Telemedicine<\/a> has made enormous strides in proving its value. Additionally, e-commerce platforms have further demonstrated their value in home delivery, cloud-based PIMS that allow work from anywhere have further shown their worth, and marketing platforms that facilitate multiple, digital client communication modalities have provided a tremendous lift. These are all big wins for pets, clients and veterinary professionals.<\/p>\n<p>Society, state boards (except in California), pet families and our profession have a new appreciation for the role of technology in quality practice. We should see more and more state boards follow the leadership of the American Association of Veterinary State Boards and move toward permanently recognizing the value of telehealth as one more tool to help pets and families. Millennials and Gen Zers have been waiting for us. Let\u2019s hang on to our use of technology in support of better pet health care and client communication post-COVID.<\/p>\n<p><strong>2. Good disruption:<\/strong> Recognition of the importance of preventive care.<\/p>\n<p>Because veterinary care is an officially designated essential service, our society and profession have rediscovered the importance of prevention. We remained open for business because of the critical role we play in both human and animal health. The safeguarding of both two-legged and four-legged animal health has been elevated. One need only think back to Hurricane Katrina to remember what happens when pet health is not prioritized.<\/p>\n<p>As pets and families sheltered in place during COVID, we were reminded of the importance of immunizations, parasite and behavior care, dental health, and nutrition. Governors offices, state boards, veterinary professionals and pet families have gained a deeper understanding of the importance of proactive preventive care.<\/p>\n<p>Ironically, by safeguarding the wellness of our nation\u2019s pets, we\u2019re also safeguarding the well-being of our profession. A side effect of proactive preventive care for pets is a decrease in reactive, stressful, often unfunded emergent care, which leads to veterinarian and staff stress, burnout, compassion fatigue and worse. Let\u2019s never lose sight of the <a href=\"https:\/\/todaysveterinarybusiness.com\/aaha-publishes-preventive-care-resource-guide\/\">importance of preventive care<\/a>.<\/p>\n<p><strong>3. Little disruption:<\/strong> Veterinary technician\/nurse utilization.<\/p>\n<p>Perhaps it\u2019s just me, but I\u2019ve not seen much change in embracing the power of the veterinary nurse over the term of the pandemic. I thought I would. That is not to say that veterinary nurses didn\u2019t step up. They did! As usual, they provided the energy, compassion, intellect and drive to help us through the crisis, but they could have done so much more if we just let them.<\/p>\n<p>Veterinary nurse appointments, veterinary nurse virtual <a href=\"https:\/\/todaysveterinarybusiness.com\/virtual-care-is-the-reality\/\">teleconsults<\/a>, microchipping, rabies vaccinations, simple extractions, catheter placements, skin and gingival suturing \u2014 the list goes on and on. The state boards I follow didn\u2019t further empower veterinary nurses to perform more procedures during the crisis. I didn\u2019t hear veterinary medical associations tout the value of veterinary nurses. Veterinarians didn\u2019t appear to utilize nurses to the top of their license, and society sadly didn\u2019t benefit from the amazing skills these underappreciated members of our health care team can provide. Why is that? I wish I knew. We\u2019re letting a good crisis go to waste. We\u2019ve squandered an opportunity to further elevate the importance of the veterinary nurse.<\/p>\n<p>Way back in 2008, an American Veterinary Medical Association economic survey revealed that on average, for every licensed veterinary nurse a practice employed, the practice generated an additional $161,493 in gross revenue. With non-credentialed veterinary staff, no significant revenue improvement was seen.<\/p>\n<p>It\u2019s not too late. Throughout the remainder of the pandemic and beyond, let\u2019s work harder to empower, utilize and honor veterinary nurses, our vital health care partners. We all win \u2014 pets, pet families, veterinarians, teams, nurses and our practices\u2019 financial health.<\/p>\n<h3>Techs and Tech<\/h3>\n<p>To move from a doctor-focused sick-care model to a team-based well-care model we need both techs (veterinary nurses) and tech(nology). We\u2019ve proven over the course of COVID that we can better utilize technology and focus on preventive care, but why aren\u2019t we further empowering technician\/nurses?<\/p>\n<p>Doctors, you have only four jobs: diagnose, prescribe, perform surgery and build relationships with your community. Anything else can be delegated. Honor your veterinary nurse team, delegate, appreciate, respect and utilize. Doctors, trust your professional staff. Nurses, push your veterinarians. You\u2019ve proved your value again during the pandemic.<\/p>\n<p>I see the current state of veterinary practice as \u201cdoctors delivering sick care.\u201d We\u2019re moving toward a state of \u201cteam-delivered, technology-enabled well care powered by veterinary nurses.\u201d<\/p>\n<p>I\u2019m pleased to see our profession\u2019s renewed respect for preventive care and for our (finally) embracing technology. Where\u2019s the love for veterinary technicians? We can do better.<\/p>\n<p>Meat Loaf sang, \u201c&#8230; we can talk all night, but that ain\u2019t getting us nowhere.\u201d Let\u2019s not just talk. Let\u2019s not let a crisis go to waste. Honor your veterinary nurses. Together we\u2019ll emerge from <a href=\"https:\/\/todaysveterinarybusiness.com\/category\/covid-19\/\">COVID-19<\/a> stronger than ever.<\/p>\n<p>Two out of three ain\u2019t bad? I\u2019m gonna have to disagree with Meat Loaf on that one.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have technology and wellness care down pat.<\/p>\n","protected":false},"author":40,"featured_media":8480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[320],"tags":[],"class_list":["post-8479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-august-september-2020","column-creative-disruption","clinical_topics-veterinary-nursing"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Two Out of Three Is Bad | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two Out of Three Is Bad\" \/>\n<meta property=\"og:description\" content=\"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-01T07:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Aaron Massecar, MA, Ph.D.\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aaron Massecar, MA, Ph.D.\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/\"},\"author\":{\"name\":\"Aaron Massecar, MA, Ph.D.\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/02bc96d5463198a43160959397157ae8\"},\"headline\":\"Two Out of Three Is Bad\",\"datePublished\":\"2020-08-01T07:00:56+00:00\",\"dateModified\":\"2022-06-15T17:46:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/\"},\"wordCount\":1363,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/07\\\/Creative-Disruption.jpg\",\"articleSection\":[\"August\\\/September 2020\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/\",\"name\":\"Two Out of Three Is Bad | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/07\\\/Creative-Disruption.jpg\",\"datePublished\":\"2020-08-01T07:00:56+00:00\",\"dateModified\":\"2022-06-15T17:46:28+00:00\",\"description\":\"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/07\\\/Creative-Disruption.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/07\\\/Creative-Disruption.jpg\",\"width\":1024,\"height\":544,\"caption\":\"Throughout the remainder of the pandemic and beyond, let\u2019s work harder to empower, utilize and honor veterinary nurses.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/veterinary-nurses-technology-preventive-care\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Two Out of Three Is Bad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/02bc96d5463198a43160959397157ae8\",\"name\":\"Aaron Massecar, MA, Ph.D.\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g\",\"caption\":\"Aaron Massecar, MA, Ph.D.\"},\"sameAs\":[\"http:\\\/\\\/www.tvb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Two Out of Three Is Bad | Today&#039;s Veterinary Business","description":"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Two Out of Three Is Bad","og_description":"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2020-08-01T07:00:56+00:00","article_modified_time":"2022-06-15T17:46:28+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg","type":"image\/jpeg"}],"author":"Aaron Massecar, MA, Ph.D.","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Aaron Massecar, MA, Ph.D.","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/"},"author":{"name":"Aaron Massecar, MA, Ph.D.","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/02bc96d5463198a43160959397157ae8"},"headline":"Two Out of Three Is Bad","datePublished":"2020-08-01T07:00:56+00:00","dateModified":"2022-06-15T17:46:28+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/"},"wordCount":1363,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg","articleSection":["August\/September 2020"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/","name":"Two Out of Three Is Bad | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg","datePublished":"2020-08-01T07:00:56+00:00","dateModified":"2022-06-15T17:46:28+00:00","description":"We have technology and wellness care down pat. So then, why are we so slow to empower veterinary nurses? They are capable of so much more.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/07\/Creative-Disruption.jpg","width":1024,"height":544,"caption":"Throughout the remainder of the pandemic and beyond, let\u2019s work harder to empower, utilize and honor veterinary nurses."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-nurses-technology-preventive-care\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Two Out of Three Is Bad"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/02bc96d5463198a43160959397157ae8","name":"Aaron Massecar, MA, Ph.D.","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/498518940c612a35c44d45f7649f4d55fd0ec5eba6c4a65777290f7c345ee72d?s=96&d=mm&r=g","caption":"Aaron Massecar, MA, Ph.D."},"sameAs":["http:\/\/www.tvb.com"]}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=8479"}],"version-history":[{"count":2,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8479\/revisions"}],"predecessor-version":[{"id":17623,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/8479\/revisions\/17623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/8480"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=8479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=8479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=8479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}