{"id":7978,"date":"2020-06-01T00:00:27","date_gmt":"2020-06-01T00:00:27","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=7978"},"modified":"2022-06-15T17:46:18","modified_gmt":"2022-06-15T17:46:18","slug":"our-strange-coronavirus-world","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/our-strange-coronavirus-world\/","title":{"rendered":"Our Strange New World"},"content":{"rendered":"<p>When I last addressed readers of Today\u2019s Veterinary Business, an \u201coutbreak\u201d of the \u201cnovel coronavirus\u201d was underway. Trupanion was asking its Seattle employees to work from home as a precaution, Cornell University preemptively forbade large events, forcing the cancellation of the Student American Veterinary Medical Association symposium, and the parent AVMA was inviting people to register for its summer convention in San Diego.<\/p>\n<p>That was early March. And now, as you all know, the world changed in a hurry. \u201cCOVID\u201d replaced \u201ccoronavirus\u201d in everyday conversation, the \u201coutbreak\u201d became a \u201cpandemic,\u201d tens of thousands of Americans died from the disease, we learned a whole lot about PPE, PPP and CARES, the handoff of veterinary patients took place in parking lots, and the AVMA <a href=\"https:\/\/todaysveterinarypractice.com\/avma-convention-2020-canceled\/\">canceled its convention<\/a>.<\/p>\n<p>Wow.<\/p>\n<p>The cover story in this issue of Today\u2019s Veterinary Business asks, \u201cWhat now?\u201d Rather than telling you what I think, I\u2019ll let the real experts do the talking, or in this case, the writing.<\/p>\n<p>Starting on the cover, Drs. Peter Weinstein and Karen E. Felsted break down <a href=\"https:\/\/todaysveterinarybusiness.com\/veterinary-covid-what-now\">nine \u201ctectonic shifts\u201d<\/a> caused by COVID-19 and what veterinary professionals can do to shore up their businesses. On page 19, Dr. Jessica Vogelsang tells anyone late to the telemedicine party <a href=\"https:\/\/todaysveterinarybusiness.com\/telemedicine-and-you\/\">how to get started<\/a>.<\/p>\n<p>And there\u2019s so much more. Dr. Lori Kogan writes about fighting pathogens in the clinic laundry room, Paul Gladysz about controlling pathogens through smart hospital design, and Leslie A. Mamalis about COVID-19\u2019s impact on hospital valuations. The pandemic also comes up in columns by Peter H. Tanella, Drs. Adam Little and Aaron Massecar, Eric D. Garcia, Dr. Natalie Marks, Dr. Amanda L. Donnelly, Dr. Bob Lester, Mark Cushing, Kellie G. Olah, Sandy Walsh, Abby Suiter, Mark Opperman, Brian Conrad, and Sarah Rumple.<\/p>\n<p>None of the articles are repetitive. Each writer delivers a unique perspective from where they work in the veterinary profession. I hope you find words of wisdom in each article.<\/p>\n<p>Thankfully, as Drs. Weinstein and Felsted optimistically conclude, \u201cWe will survive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the onset of the Covid pandemic, our world has changed dramatically.<\/p>\n","protected":false},"author":23,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[319],"tags":[],"class_list":["post-7978","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-july-2020","column-editors-letter","clinical_topics-from-the-editor","clinical_topics-practice-management"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Our Strange New World | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"When I last addressed readers, an \u201coutbreak\u201d of the \u201cnovel coronavirus\u201d was underway. 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