{"id":79141,"date":"2026-03-10T11:38:27","date_gmt":"2026-03-10T15:38:27","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=79141"},"modified":"2026-03-13T14:08:41","modified_gmt":"2026-03-13T18:08:41","slug":"bravecto-quantum-031026","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/","title":{"rendered":"Language Change Recommended for Bravecto Quantum Marketing"},"content":{"rendered":"<p>The Better Business Bureau National Programs\u2019 National Advertising Division (NAD) has recommended that Intervet Inc. (d\/b\/a Merck Animal Health) change specific marketing language for Bravecto Quantum injectable flea and tick prevention. Although NAD found a reasonable basis for the claim that Bravecto Quantum is \u201ca safe, effective way to protect dogs year-round,\u201d the organization identified issues with advertising messaging that implies a single dose adequately protects dogs from all tick species for 12 months.<\/p>\n<p>The review followed a challenge issued by Elanco Animal Health Inc., which markets competing parasite-prevention products, to determine whether Bravecto Quantum\u2019s advertising aligned with its FDA-approved labeling. According to NAD, while the product\u2019s labeling reflects more frequent dosing based on exposure to certain tick species \u2014 specifically, every eight months for protection against the lone star tick \u2014 certain promotional messages imply that once-yearly injection protects against all tick species.<\/p>\n<p>In its decision, NAD determined that the safety claim \u201cNumerous studies have shown Bravecto Quantum to be a safe, effective way to protect dogs year-round\u201d was acceptable because it does not suggest dosing frequency.<\/p>\n<p>Challenged messaging that NAD deemed unqualified included:<\/p>\n<ul>\n<li>\u201c1 quick injection. 1 full year of flea and tick protection for dogs.\u201d<\/li>\n<li>\u201c365 days of protection, all in one dose.\u201d<\/li>\n<li>\u201cYear-long protection\u201d via \u201cextended-release composition [that] delivers effective levels of fluralaner for 12 months.\u201d<\/li>\n<li>\u201cKills fleas and ticks for a full year.\u201d<\/li>\n<\/ul>\n<p>In messages that explicitly link once-annual dosing with year-round protection, NAD recommended including the eight-month dosing interval for lone star ticks within the main claim. Claims that only implicitly imply once-annual dosing should be revised to include \u201cclear and conspicuous disclosure\u201d of species-specific dose frequency.<\/p>\n<p>Specifically, NAD recommended that Merck modify advertising language to avoid misleading pet owners and veterinarians into believing that only one dose of Bravecto Quantum is needed for a full year of protection, that tick infestation is not a concern for a complete year after a single injection, and that dogs treated with Bravecto Quantum are protected from the lone star tick for a full year.<\/p>\n<p>Merck\u2019s response statement said that it will \u201ctake NAD\u2019s recommendations\u201d for select claims under consideration, but \u201crespectfully appeals NAD\u2019s decision, in part.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBB National Programs determined that specific wording is misleading.<\/p>\n","protected":false},"author":823,"featured_media":79142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-79141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Language Change Recommended for Bravecto Quantum Marketing<\/title>\n<meta name=\"description\" content=\"The BBB National Programs&#039; Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Language Change Recommended for Bravecto Quantum Marketing\" \/>\n<meta property=\"og:description\" content=\"The BBB National Programs&#039; Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T15:38:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T18:08:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Mahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Mahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/\"},\"author\":{\"name\":\"Sarah Mahan\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/b37866b9b20d400213c6c607c2f76901\"},\"headline\":\"Language Change Recommended for Bravecto Quantum Marketing\",\"datePublished\":\"2026-03-10T15:38:27+00:00\",\"dateModified\":\"2026-03-13T18:08:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/\"},\"wordCount\":367,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/shutterstock_443563318.jpg\",\"articleSection\":[\"Online\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/\",\"name\":\"Language Change Recommended for Bravecto Quantum Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/shutterstock_443563318.jpg\",\"datePublished\":\"2026-03-10T15:38:27+00:00\",\"dateModified\":\"2026-03-13T18:08:41+00:00\",\"description\":\"The BBB National Programs' Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/shutterstock_443563318.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2026\\\/03\\\/shutterstock_443563318.jpg\",\"width\":1000,\"height\":666,\"caption\":\"Red and black tick on green leaf\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/bravecto-quantum-031026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Language Change Recommended for Bravecto Quantum Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/b37866b9b20d400213c6c607c2f76901\",\"name\":\"Sarah Mahan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g\",\"caption\":\"Sarah Mahan\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Language Change Recommended for Bravecto Quantum Marketing","description":"The BBB National Programs' Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Language Change Recommended for Bravecto Quantum Marketing","og_description":"The BBB National Programs' Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2026-03-10T15:38:27+00:00","article_modified_time":"2026-03-13T18:08:41+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg","type":"image\/jpeg"}],"author":"Sarah Mahan","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Sarah Mahan","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/"},"author":{"name":"Sarah Mahan","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/b37866b9b20d400213c6c607c2f76901"},"headline":"Language Change Recommended for Bravecto Quantum Marketing","datePublished":"2026-03-10T15:38:27+00:00","dateModified":"2026-03-13T18:08:41+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/"},"wordCount":367,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg","articleSection":["Online"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/","name":"Language Change Recommended for Bravecto Quantum Marketing","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg","datePublished":"2026-03-10T15:38:27+00:00","dateModified":"2026-03-13T18:08:41+00:00","description":"The BBB National Programs' Advertising Division has recommended that Merck Animal Health revise Bravecto Quantum marketing language.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2026\/03\/shutterstock_443563318.jpg","width":1000,"height":666,"caption":"Red and black tick on green leaf"},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/bravecto-quantum-031026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Language Change Recommended for Bravecto Quantum Marketing"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/b37866b9b20d400213c6c607c2f76901","name":"Sarah Mahan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbcfc21e1022d20d1dae52589387c26ab2ab19a287463c73af977e3fb0d37e17?s=96&d=mm&r=g","caption":"Sarah Mahan"}}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/79141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/823"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=79141"}],"version-history":[{"count":1,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/79141\/revisions"}],"predecessor-version":[{"id":79143,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/79141\/revisions\/79143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/79142"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=79141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=79141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=79141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}