St. Louis, Missouri<\/li>\n<\/ul>\nDr. Caitlin DeWilde wanted to use her clinical skills on beef cattle after graduation. However, she entered the job market during a recession and ended up at a small animal practice in St. Louis, where she realized, \u201cI didn\u2019t miss the 2 a.m. farm calls as much as I thought I would.\u201d<\/p>\n
Over the next decade, she worked at two other practices, eventually becoming the medical director at a six-doctor clinic. But she was always drawn to the marketing and technology aspects of managing and growing a practice.<\/p>\n
\u201cAfter my attempt to buy two different practices fell through \u2014 both at the hands of corporate competition \u2014 I felt the universe was telling me to look in a different direction,\u201d Dr. DeWilde says. \u201cTruthfully, I loved what I was doing in marketing and wanted to do more of it.\u201d<\/p>\n
So, in 2013, she founded The Social DVM, a digital marketing firm that offers social media management, content creation, and consulting and coaching services to veterinary practices and other industry partners.<\/p>\n
\u201cUnderstanding a veterinary team\u2019s pain points and devising solutions that work \u2014 we couldn\u2019t do that without having been in their shoes,\u201d Dr. DeWilde says. And, as a self-described data nerd, \u201cI\u2019ve always had the data to prove the marketing we were doing brought more people in the door, not just online clicks.\u201d<\/p>\n
She hasn\u2019t entirely left veterinary practice behind. \u201cI was lucky enough to become a veterinarian,\u201d she says, \u201cand to not use it every day sometimes feels like I\u2019m letting the animals down, which is why I still do clinical work at least a couple of days a month.\u201d<\/p>\n
She has no regrets about the career route she chose, which includes serving as the Today\u2019s Veterinary Business<\/em> Socially Acceptable columnist.<\/p>\n\u201cWhile being a veterinarian was the be-all and end-all for me from the time I was in high school, once I took into account the other things I wanted to do personally and professionally, a nontraditional path was a much better fit,\u201d she says.<\/p>\n
To veterinarians grappling with the direction they want to go, she advises simply, \u201cDon\u2019t be afraid to find or carve the path you need to give you what\u2019s right for your personal and professional life.\u201d<\/p>\n
Does success feel different now that Dr. DeWilde is no longer in private practice full time?<\/p>\n
\u201cHonestly, much of it is the same,\u201d she says. \u201cI still want to feel like I helped someone every day. I also want to provide for my family, and I want to go home on time. The only thing that\u2019s changed is coming home without being peed or anal-glanded on.\u201d<\/p>\n
\nRedefining What Pet Care Looks and Feels Like<\/h3>\n
![\"Audrey](\"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Audrey-Wystrach-2.jpg\")
<\/p>\n
Audrey Wystrach, DVM<\/strong><\/p>\n\n- Co-founder and co-CEO, Petfolk<\/li>\n
- Boca Raton, Florida<\/li>\n<\/ul>\n
When it comes to veterinary care, Petfolk aims to build a better mousetrap. Co-founded in 2020 by Dr. Audrey Wystrach and her brother Michael, Petfolk is reimagining the veterinary experience through a connected care model that blends modern brick-and-mortar care centers with 24\/7 app-based virtual care.<\/p>\n
\u201cMy early career experiences in a predominantly rural setting taught me the importance of meeting customers where they are figuratively and literally,\u201d Dr. Wystrach says. \u201cIt was in those moments of treating pets on kitchen floors and in remote pastures that I realized veterinary care could be much more than just a clinical experience. It could be personal, accessible and transformative.\u201d<\/p>\n
Everyday practice also revealed barriers that made exceptional care harder to deliver. \u201cI witnessed long wait times, fragmented communication and a lack of modern conveniences,\u201d she says. \u201cBut after 25-plus years of experience, I saw these challenges as an opportunity to leverage technology to bridge the gap between physical visits and digital support.\u201d<\/p>\n
Her move away from traditional practice wasn\u2019t without skeptics. \u201cMany questioned how a completely de novo, tech-driven, connected care model could work at scale,\u201d she says. \u201cIt was uncharted territory and, for many, that level of innovation seemed unfathomable.<\/p>\n
\u201cBut I\u2019ve always believed that if your vision doesn\u2019t make you uncomfortable, you\u2019re probably not dreaming big enough,\u201d Dr. Wystrach adds. \u201cI surrounded myself with forward-thinking people who understood that real change doesn\u2019t come from playing it safe. Together, we built Petfolk on the foundation that great ideas are often misunderstood before they\u2019re celebrated.\u201d<\/p>\n
Today, the company has 34 centers in 11 regions of the country, with more in development.<\/p>\n
\u201cWhat we\u2019re building at Petfolk is going to change the way care teams and pet parents experience veterinary care,\u201d she says. \u201cWe\u2019re not just expanding, we\u2019re redefining. We\u2019re not following a path, we\u2019re creating a new one. And it\u2019s only the beginning. We\u2019re just scratching the surface of what\u2019s possible in terms of proactive, tech-enabled care.\u201d<\/p>\n
\nSolving Systemic Challenges in Veterinary Practice<\/h3>\n
![\"Richard](\"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Richard-Gebhart-1.jpg\")
<\/p>\n
Richard Gebhart, DVM<\/strong><\/p>\n\n- Co-founder and chief medical officer, Patch Ventures<\/li>\n
- Pioneer, California<\/li>\n<\/ul>\n
Dr. Richard Gebhart knows how to build a business. One year after graduating from the University of Minnesota College of Veterinary Medicine in 1967, he purchased a small animal practice in West Los Angeles and, over the next decade, grew it from a solo operation into a 20-doctor group with a renowned internship program.<\/p>\n
In 1978, he spearheaded the development of Veterinary Systems Inc. (VSI) practice management software, which VCA Animal Hospitals adopted and used for 25 years. In 1986, he sold his West LA Veterinary Medical Group to VCA and, since that time, has continued to own numerous hybrid practices.<\/p>\n
\u201cBut after nearly two decades of building and managing a high-volume practice, I realized my passion lay in solving systemic challenges \u2014 workflow inefficiencies, opaque fee structures and data fragmentation,\u201d Dr. Gebhart says. \u201cSelling the practice freed me to tackle these issues at scale, and I stepped away from full-time clinical work in 2014.\u201d<\/p>\n
Today, he is the chief medical officer at Patch Ventures, a firm he cofounded in 2024 with three others to fulfill a simple mission: to help veterinarians help pets by connecting technology, data, artificial intelligence and veterinary medicine.<\/p>\n
\u201cOur platform works with data captured by the practice information management system, alongside our AI medical records app, to build a robust set of hospital data, which a practice can operationalize,\u201d he explains.<\/p>\n
\u201cMy passion is our flagship analytics platform, which is designed to create a fair, transparent and sustainable fee schedule. Every tool at Patch reflects a pain point I witnessed firsthand, and I\u2019m excited to continue to make a difference in the profession I love.\u201d<\/p>\n
And while Dr. Gebhart was undeniably successful as a clinician and practice owner, he measures success differently now.<\/p>\n
\u201cThen, success was a fully booked surgery schedule and a thriving internship program,\u201d he says. \u201cToday, success is measured by how many veterinary practices we help transform \u2014 by how much we reduce wasted time and improve patient outcomes across thousands of clinics.\u201d<\/p>\n
Dr. Gebhart\u2019s advice to veterinarians considering a nontraditional route is this: \u201cVeterinarians are natural problem solvers armed with rigorous training, yet they too often stay confined to the exam room. Identify the day-to-day issues that frustrate you the most, then prototype solutions. Talk to colleagues, test early versions, and don\u2019t be afraid to fail fast.\u201d<\/p>\n
\nIgniting a Passion for Learning<\/h3>\n
![\"Jill](\"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Jill-Clark-1.jpg\")
Jill Clark, DVM<\/strong><\/p>\n\n- Founder and chief visionary officer, Ignite Veterinary Solutions<\/li>\n
- Austin, Texas<\/li>\n<\/ul>\n
Veterinary medicine is a second career for Dr. Jill Clark, who spent 17 years as an assistant director in film and television before attending veterinary school. \u201cI was ready for a change,\u201d says the lifelong animal lover.<\/p>\n
She began practicing in 1996 at a six-doctor clinic before joining National PetCare Centers, a group of eight hospitals that grew to 80 and where she eventually became vice president of operations. Next, she spent 12 years at VCA Animal Hospitals, first in operations, overseeing 22 general and specialty practices, then as a vice president in Los Angeles, supervising the doctor recruiting team, campus relationships and intern\/resident placement.<\/p>\n
In 2010, she took on the responsibility of creating WOOF-U, VCA\u2019s award-winning corporate university. \u201cWe trained more than 24,000 veterinary learners, and WOOF-U remains VCA\u2019s primary training vehicle to this day,\u201d she says.<\/p>\n
Her passion for learning fueled her dream to create Ignite. Founded in 2016, the company is devoted to advancing the skills of veterinary practice teams while improving medical outcomes. Ignite offers learning programs on topics relevant to practice owners, practice managers, veterinarians, veterinary technicians, veterinary assistants and customer service staff.<\/p>\n
\u201cWe wanted to innovate and disrupt traditional learning and uniquely deliver the education tools that veterinary teams need whenever, wherever and however they need it,\u201d Dr. Clark says. \u201cIt\u2019s the culmination of all that that I\u2019ve learned about the neuroscience of learning and how adults and veterinary teams learn best.\u201d<\/p>\n
Today, Ignite\u2019s digital courses serve over 10,000 members worldwide.<\/p>\n
What\u2019s her best advice for veterinarians pondering their future, even if it involves veering away from clinical practice? \u201cThe first thing is to set goals,\u201d she says. \u201cOnce you know what you want to accomplish, put it out to the universe and make those goals known. You never know whom you may connect with who can play a role in your success.<\/p>\n
\u201cBe persistent and loud,\u201d she adds. \u201cThe more you think about what your success looks like and make connections, the more likely it is to happen.<\/p>\n
\u201cIf someone had told me after graduation I would be doing what I am today, I wouldn\u2019t have believed them. Veterinary medicine can take you in so many wonderful directions. Be open to ideas that challenge you. They may turn out to be the best decisions you have ever made.\u201d<\/p>\n
\nUsing Technology to Deepen the Bond<\/h3>\n
![\"Thom](\"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/12\/Thom-Jenkins-1.jpg\")
<\/p>\n
Thom Jenkins, VetMB, MRCVS<\/strong><\/p>\n\n- Co-founder and CEO, PetsApp<\/li>\n
- Maple Grove, Minnesota<\/li>\n<\/ul>\n
\u201cI caught the entrepreneurial bug long before I became a vet,\u201d says Dr. Thom Jenkins. \u201cAround age 13, I swapped my paper route for web development. Before I\u2019d even left school, I was managing digital projects across North America, Europe and Asia. I went to veterinary school knowing I wanted to work at the intersection of pet care, technology and business.\u201d<\/p>\n
He got there quickly. After earning his veterinary degree, Dr. Jenkins became the chief operating officer of a veterinary group in Asia. While living in China, he attended Stanford University\u2019s Executive Program for Growing Companies and met entrepreneur Nuno Job. When Dr. Jenkins returned to the United Kingdom after nearly five years in China, Job invited him to join the board of his London-based software and design consultancy.<\/p>\n
\u201cWhile I\u2019d always planned to start something of my own, that experience \u2014 and Nuno\u2019s encouragement \u2014 gave me the final nudge to leap into entrepreneurship,\u201d Dr. Jenkins says.<\/p>\n
Today, he is the CEO of PetsApp, a client communication and engagement platform. PetsApp enables veterinary clinics to chat with clients, send automated reminders and offer online appointment booking. It also supports veterinary practices in launching subscription services like wellness plans. PetsApp\u2019s AI suite offers such features as Scribe, which transcribes consults into medical notes that integrate with a practice management system and auto-generates summaries for pet owners.<\/p>\n
\u201cMy veterinary background is central to how we build the product,\u201d Dr. Jenkins says. \u201cThat experience drives us to design tools that genuinely reduce friction for veterinary teams while improving care and communication for pet owners.<\/p>\n
\u201cThe arc of my career has always centered on one question: How can we make veterinary expertise more accessible in ways that genuinely serve companion animal welfare? PetsApp was born from that mission. Our goal is to keep the local veterinary clinic at the heart of the pet-care journey by layering convenience onto an already high-trust, high-quality touchpoint.\u201d<\/p>\n
Where are the biggest opportunities for likeminded entrepreneurs to innovate in the pet health space? \u201cAI offers tremendous opportunity, not just to improve the client experience but also to meaningfully support veterinary teams,\u201d Dr. Jenkins says. \u201cAnd ultimately, that\u2019s what any veterinary professional wants: to be able to do well by doing good.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Meet 10 veterinarians who built successful businesses outside the clinic.<\/p>\n","protected":false},"author":23,"featured_media":78798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[537],"tags":[],"class_list":["post-78762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2025-january-2026","column-features","clinical_topics-personal-professional-development","clinical_topics-veterinary-industry"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\n
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