{"id":78681,"date":"2025-12-01T00:00:32","date_gmt":"2025-12-01T05:00:32","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=78681"},"modified":"2025-11-13T15:44:44","modified_gmt":"2025-11-13T20:44:44","slug":"on-field-victory-trupanion-1225","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/on-field-victory-trupanion-1225\/","title":{"rendered":"On-Field Victory"},"content":{"rendered":"<p>Two companies with veterinary interests have promoted themselves front and center on players\u2019 jerseys in Major League Soccer since the early 2020s \u2014 Nationwide, which sponsors the hometown Columbus Crew, and Purina with the local St. Louis City SC. Not to be outdone, Trupanion, which competes with Nationwide for first place in pet health insurance, now displays its logo on the jerseys of Seattle Reign FC, a team in the National Women\u2019s Soccer League.<\/p>\n<p>The multiyear agreement has potential international implications, said <a href=\"https:\/\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/\">Margi Tooth<\/a>, the CEO of Seattle-based Trupanion. \u201cThe NWSL is becoming more of a global phenomenon,\u201d she said. \u201cThe national women\u2019s team is a big deal in the U.S. As women\u2019s soccer takes hold, we expect to reach global markets over time.\u201d<\/p>\n<p>Trupanion\u2019s sponsorship spend is \u201cbig,\u201d she said, but \u201cisn\u2019t a Super Bowl ad-level investment.\u201d The Trupanion brand will also appear on stadium signage, and the company plans to host <a href=\"https:\/\/todaysveterinarypractice.com\/\">veterinarians<\/a> at home and away games and \u201cfind ways to celebrate the veterinary profession,\u201d Tooth said.<\/p>\n<p>\u201cIt\u2019s more than a shirt, although I don\u2019t want to downplay that part because it\u2019s cool when you see a Trupanion shirt running around on the soccer pitch.\u201d<\/p>\n<p>Running around is what the British-born boss used to do. She played lacrosse and was an avid runner, \u201calthough the older I get, the less I can do these things.\u201d<\/p>\n<p>As with any investment, companies expect a payoff, and Trupanion is no different. \u201cPet insurance is on the cusp of becoming a mass-market product,\u201d Tooth said. \u201cThis sponsorship gives us an opportunity to be in front of pet parents before they realize veterinary care can be expensive. The intent behind it was, \u2018Let\u2019s put the brand in the hearts and minds of a community of pet parents.\u2019\u201d<\/p>\n<p>The agreement with Seattle Reign FC is a first of its kind for Trupanion. \u201cIt\u2019s a new chapter for us,\u201d Tooth said. \u201cIt\u2019s a chapter that aligns with where I think the market is today. (Because of the costs) there is more of a need for people to think about being a pet parent prior to getting a pet.\u201d<\/p>\n<p>Trupanion and Tooth are ready for the challenge. \u201cI\u2019m supercompetitive,\u201d she said, \u201cso anything that has competition in it, I\u2019m like, \u2018Yes, let\u2019s do it!\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trupanion now displays its logo on the jerseys of Seattle Reign FC, a team in the National Women\u2019s Soccer League.<\/p>\n","protected":false},"author":23,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[537],"tags":[],"class_list":["post-78681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2025-january-2026","column-editors-letter","clinical_topics-from-the-editor"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>On-Field Victory | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"The pet insurance company Trupanion now displays its logo on the jerseys of Seattle Reign FC, a team in the National Women\u2019s Soccer League.\" \/>\n<meta name=\"robots\" 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