{"id":78082,"date":"2025-08-01T00:00:44","date_gmt":"2025-08-01T04:00:44","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=78082"},"modified":"2025-11-24T11:49:31","modified_gmt":"2025-11-24T16:49:31","slug":"specialized-veterinary-services-claims","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/","title":{"rendered":"Pet Insurance and the Rise of Specialized Veterinary Services"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The veterinary profession stands at a crossroads. Veterinarians have never been better equipped to provide advanced care, yet the cost often puts it out of reach. This presents a challenge but also a remarkable opportunity. <\/span><\/p>\n<p class=\"p2\">While escalating costs are demonstrably impacting the ability of non-insured pet owners to access care readily,<span class=\"s1\"> with patient visits down by 2.3% in 2024, an undeniably positive countertrend has emerged: Insured pet owners are increasingly seeking and utilizing specialized veterinary services. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Through an in-depth analysis of <\/span>5.7 million pet care claims spanning the past five years, Trupanion data scientists <span class=\"s1\">found that despite economic shifts, <\/span><span class=\"s2\">insured owners have consistently accessed <\/span><span class=\"s1\">specialty veterinary medicine for their pets, often having to pay only a small fraction of the care\u2019s invoice. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Although this data pertains solely to costs associated with the highest levels of specialty veterinary care, it paints a nuanced picture of the landscape, where the accessibility of care is becoming a tale of two realities: one shaped by financial limitations and another empowered by the security of high-quality pet health insurance. While insured pet owners can increasingly access advanced treatments, a significant portion of them face growing financial barriers that impact their ability to provide optimal care. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Consider these findings:<\/span><\/p>\n<ul>\n<li class=\"p3\"><span class=\"s3\"><b>Dermatology:<\/b><\/span><span class=\"s1\"> Claims for canine dermatology have surged by 41%, while feline dermatology claims have increased by 27%. The growing demand for dermatological care, accompanied by increased average claim amounts for dogs (33%) and cats (11%), suggests that insured owners are willing to pursue comprehensive treatment despite the associated costs.<\/span><\/li>\n<li class=\"p3\"><span class=\"s3\"><b>Dentistry: <\/b><\/span><span class=\"s1\">Claims for canine dentistry have jumped by 34%, and feline dental claims have risen by 20%. Despite the concurrent increase in average claim amounts, which climbed by 38% for dogs and 37% for cats, insured clients are taking a proactive approach to their pets\u2019 dental care. <\/span><\/li>\n<li class=\"p3\"><span class=\"s3\"><b>Cardiology:<\/b><\/span><span class=\"s1\"> Cardiology claims have swelled by 55% for dogs and 47% for cats. This surge in demand occurred even as average cardiac claim amounts increased by 34% for dogs and 14% for cats.<\/span><\/li>\n<li class=\"p3\"><span class=\"s3\"><b>Oncology: <\/b><\/span><span class=\"s1\">The fight against pet cancer is growing, with the number of oncology claims for dogs rising by a remarkable 73%. Average claim amounts for oncology also increased by 36%, underscoring the crucial role pet insurance plays in making these advanced therapies more accessible.<\/span><\/li>\n<li class=\"p3\"><span class=\"s3\"><b>Neurology:<\/b><\/span><span class=\"s1\"> More and more insured clients are seeking care for their pets\u2019 neurological issues, as evidenced by a 47% rise in claims for dogs and a 28% increase for cats. Concurrently, average claim amounts for neurological cases have also increased by 30% for dogs and 12% for cats.<\/span><\/li>\n<\/ul>\n<h3><span class=\"s4\">Understanding the Driving Forces<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Though the growing awareness of the value of high-quality pet insurance is undoubtedly a significant factor driving this trend, other key elements may also be at play.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">First, improved diets, preventive medications, novel technologies and a greater understanding of animal physi<\/span>ology may be contributing to pets living<span class=\"s1\"> longer, healthier lives. However, with this increased longevity also comes a <\/span>greater likelihood of developing age-related illnesses and chronic conditions, many of which necessitate specialized veterinary intervention.<\/p>\n<p class=\"p2\"><span class=\"s1\">Second, the pet insurance experience has undergone significant transformations. Trupanion has revolutionized the pet insurance experience by streamlining the claims process, allowing practices to receive payments directly, often within seconds. Not only has reducing upfront costs made care more accessible, but it has also undoubtedly fostered greater trust and increased the overall usage of pet insurance.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Another factor contributing to the rise in specialty care may be the evolving demographics of pet ownership. Approximately 52% of dog-owning households in the United States are now home to a senior dog age 7 or older. As the pet population ages, the demand for specialized veterinary care tailored to the unique needs of both adult and senior animals is likely to continue increasing. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Trupanion\u2019s data further underscores this trend, revealing that most specialty care claims are for pets 5 years or older whose owners wisely secured insurance coverage before the onset of age-related illnesses. This proactive approach to pet health is crucial, as it ensures that pets receive the highest quality of care not only during their primary years but also during their most vulnerable.<\/span><\/p>\n<h3 class=\"p4\"><span class=\"s4\">A Golden Age<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Despite what might seem like challenges, the veterinary field is experiencing a golden age of innovation, with pet insurance serving as an indispensable catalyst in bringing these advancements to life.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">On the one hand, the growing complexity of cases and increasing pet owner expectations have created a significant demand for integrated, specialized veterinary expertise. This surge in demand has likely been fueled, in part, by the internet, which has broadened access to information and increased pet owners\u2019 awareness of the advanced medical possibilities available to humans. Naturally, this increased understanding and acceptance of high-quality human health care has led to a desire for similar levels of sophisticated care for pets. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">As more owners seek high-level treatments for their pets, veterinarians will likely need to adopt a more collaborative approach to care, with general practitioners working more closely in tandem with specialists on complex and chronic health issues. This highlights the importance of adequately preparing the next generation of veterinarians to pursue board certification in various specialties, as well as providing pathways for continued education and training opportunities for general practitioners. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">On the other hand, medical breakthroughs in veterinary medicine are directly being fueled by investments in specialty care. As more pet owners seek advanced care, veterinary practices and research institutions are increasingly incentivized to invest in cutting-edge technologies, therapeutic interventions, research and top-tier veterinary talent. The potential financial security provided by pet insurance can help enable these significant capital investments, allowing practices to expand their service offerings, draw elite veterinary personnel and ultimately deliver a higher standard of care. <\/span><\/p>\n<h3 class=\"p4\"><span class=\"s4\">A Vehicle for Progress<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">The implications of high-quality pet insurance are vast, with benefits that extend far beyond what I outlined. It is not merely a mechanism for facilitating payments; it is also a powerful and dynamic driver of positive change, helping to remove barriers to care and pushing the boundaries of what is medically and financially possible in veterinary medicine. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">By understanding the transformational power of pet insurance and embracing it as a vital partner in this evolution, we can collectively ensure that veterinary care remains accessible to all.<\/span><\/p>\n<hr \/>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"color: #008000;\"><b>COSTLY CLAIMS<\/b><\/span><b><\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s2\">Trupanion paid out $30.51 million in neurology insurance claims in 2024. Three of the most common neurological conditions for insured dogs and cats were seizures, spinal pain or disorder, and vestibular disease. The average claim amount was $1,997 for dogs and $1,835 for cats.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The veterinary profession stands at a crossroads.<\/p>\n","protected":false},"author":693,"featured_media":78083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[531],"tags":[],"class_list":["post-78082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-august-september-2025","column-viewpoints","clinical_topics-pet-insurance"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pet Insurance and the Rise of Specialized Veterinary Services | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pet Insurance and the Rise of Specialized Veterinary Services\" \/>\n<meta property=\"og:description\" content=\"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-01T04:00:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-24T16:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"jgallegos\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"jgallegos\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/\"},\"author\":{\"name\":\"jgallegos\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/766a5b896026dc63291e9003ed5ee817\"},\"headline\":\"Pet Insurance and the Rise of Specialized Veterinary Services\",\"datePublished\":\"2025-08-01T04:00:44+00:00\",\"dateModified\":\"2025-11-24T16:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/\"},\"wordCount\":1065,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/iStock-938104888.png\",\"articleSection\":[\"August\\\/September 2025\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/\",\"name\":\"Pet Insurance and the Rise of Specialized Veterinary Services | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/iStock-938104888.png\",\"datePublished\":\"2025-08-01T04:00:44+00:00\",\"dateModified\":\"2025-11-24T16:49:31+00:00\",\"description\":\"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/iStock-938104888.png\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2025\\\/07\\\/iStock-938104888.png\",\"width\":900,\"height\":600,\"caption\":\"pet insurance\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/specialized-veterinary-services-claims\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pet Insurance and the Rise of Specialized Veterinary Services\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/766a5b896026dc63291e9003ed5ee817\",\"name\":\"jgallegos\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g\",\"caption\":\"jgallegos\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pet Insurance and the Rise of Specialized Veterinary Services | Today&#039;s Veterinary Business","description":"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Pet Insurance and the Rise of Specialized Veterinary Services","og_description":"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2025-08-01T04:00:44+00:00","article_modified_time":"2025-11-24T16:49:31+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png","type":"image\/png"}],"author":"jgallegos","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"jgallegos","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/"},"author":{"name":"jgallegos","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/766a5b896026dc63291e9003ed5ee817"},"headline":"Pet Insurance and the Rise of Specialized Veterinary Services","datePublished":"2025-08-01T04:00:44+00:00","dateModified":"2025-11-24T16:49:31+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/"},"wordCount":1065,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png","articleSection":["August\/September 2025"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/","name":"Pet Insurance and the Rise of Specialized Veterinary Services | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png","datePublished":"2025-08-01T04:00:44+00:00","dateModified":"2025-11-24T16:49:31+00:00","description":"Unlock the power of pet insurance to expand specialized veterinary services. Discover data-driven insights and actionable strategies.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2025\/07\/iStock-938104888.png","width":900,"height":600,"caption":"pet insurance"},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/specialized-veterinary-services-claims\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Pet Insurance and the Rise of Specialized Veterinary Services"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/766a5b896026dc63291e9003ed5ee817","name":"jgallegos","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9013c692c398f6670a001dfb1536411e66a950e1c3862ad2b4805385b50e3442?s=96&d=mm&r=g","caption":"jgallegos"}}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/78082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/693"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=78082"}],"version-history":[{"count":6,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/78082\/revisions"}],"predecessor-version":[{"id":78196,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/78082\/revisions\/78196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/78083"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=78082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=78082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=78082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}