{"id":77984,"date":"2025-08-01T00:00:27","date_gmt":"2025-08-01T04:00:27","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=77984"},"modified":"2025-09-10T19:24:59","modified_gmt":"2025-09-10T23:24:59","slug":"veterinary-team-feedback","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/veterinary-team-feedback\/","title":{"rendered":"Veterinarians Need Feedback, Too"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I <\/span><span class=\"s1\">often wonder, \u201cWhy is our industry so hesitant to give feedback to our veterinarians?\u201d Are we afraid they might quit if we say something wrong? Do <\/span>we think we\u2019ll upset them, disrupt the delicate balance or jeopardize employee <span class=\"s1\">retention in an already-tight job market? I\u2019ve been there as a hospital administrator. I had that hesitation. But here\u2019s what I learned: Silence doesn\u2019t keep people. It makes them feel invisible.<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\">When You Prioritize Production<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">For years, one of the hospitals I worked with evaluated its veterinarians solely on what they produced. There was no discussion about team collaboration, leadership, emotional intelligence or the quality of medicine practiced. Just raw numbers. And guess what? The hospital lost some fabulous doctors.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Those veterinarians weren\u2019t underperformers. They were talented, compassionate and dedicated. But they left because they didn\u2019t feel valued or seen. And they didn\u2019t quit after receiving <\/span>feedback. They left because the hospital<span class=\"s1\"> didn\u2019t provide any.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">So, let\u2019s flip the script.<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\">Feedback Is a Gift<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">What if feedback wasn\u2019t something to fear but instead something to offer? A tool for growth. A sign of respect.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Let\u2019s stop treating feedback as a disciplinary action and start thinking of it as an opportunity to help someone level up. We owe it to our doctors (even seasoned ones) to support their growth <\/span><span class=\"s3\">as professionals, leaders and team players.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">What if we helped them see how their presence, tone, delegation and decisions shape the hospital\u2019s culture? What if we used feedback to strengthen the entire team?<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Who should deliver the feedback is critical. It must come from someone with trust, credibility and a working relationship with the doctor. That might be the hospital manager, medical director or practice owner. Ideally, this person understands both medicine and people and can offer insight into clinical excellence and team culture. <\/span><\/p>\n<p class=\"p4\">Therefore, don\u2019t hand off the responsibility to someone with zero relationship with the doctor. That\u2019s a recipe for defensiveness and disconnection.<\/p>\n<h3 class=\"p3\"><span class=\"s2\">What Should It Entail?<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Let\u2019s get one thing straight: If production is the only thing you measure, you miss the big picture, and you will burn out your most valuable players.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Here\u2019s what should be part of every evaluation.<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s4\">Leadership<\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">How do the veterinarians perform under pressure?<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Do they create psychological safety for the team?<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Are they role models for respect, adaptability and accountability?<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Leadership is about behavior, not barking orders. It\u2019s about how doctors communicate with, empower and inspire those around them.<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s4\">Impact on Others<\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">Do the doctors lift others or tear them down?<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Do they mentor veterinary technicians or dismiss them?<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">How does the team\u00a0like\u00a0working with them?<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Veterinary medicine is a team sport. A doctor\u2019s influence on team morale, collaboration and communication is just as important as surgical skills.<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s4\">Team Utilization and Efficiency<\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">Do the doctors empower technicians to do their jobs?<\/span><\/li>\n<li class=\"p5\"><span class=\"s1\">Are they willing to teach the technicians and elevate their technical skills?<\/span><\/li>\n<li class=\"p5\"><span class=\"s3\">Are they efficient, or do they bottle<\/span>neck the workflow by taking on tasks others are trained to perform?<\/li>\n<li class=\"p5\"><span class=\"s1\">Do they allow team members to educate clients?<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">A well-utilized team is the heartbeat of a thriving hospital. Doctors who hoard tasks (often unintentionally) waste time, frustrate staff and miss the opportunity to empower others.<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s4\">Medical Excellence<\/span><\/strong><\/p>\n<ul>\n<li class=\"p5\"><span class=\"s1\">Do the doctors practice up-to-date, evidence-based medicine?<\/span><\/li>\n<\/ul>\n<p class=\"p4\"><span class=\"s1\">Remember, practice leaders aren\u2019t evaluating competence only. We are also assessing consistency, communication and a growth mindset. <\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\">How Often Should You Give It?<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Feedback should be part of the culture, not a surprise attack once a year. Schedule formal check-ins quarterly but remember that the magic happens in the day-to-day. What can be more powerful than any formal review is a <\/span>quick \u201cHey, the way you communicated<span class=\"s1\"> that treatment plan with Mrs. Smith was awesome\u201d or a \u201cLet\u2019s circle back to how that appointment went.\u201d<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Regular feedback builds trust. It normalizes communication, reduces defensiveness and makes course corrections easier when an issue arises.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Follow-up is everything to make feedback stick. Feedback that feels like a drive-by critique won\u2019t land well. Unofficially check back in and ask the doctor, \u201cHow\u2019s it going?\u201d Celebrate when something improves and provide ongoing support or resources. Your responsibility as a practice leader is to follow up and follow through. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Finally, make feedback a loop, not a lecture. The more consistent and open the feedback culture becomes, the less intimidating it will feel and the more growth you will see.<\/span><\/p>\n<h3 class=\"p3\"><span class=\"s2\">Don\u2019t Forget Recognition<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Feedback isn\u2019t just for course correction. It\u2019s for affirmation, too. Doctors need to hear what they\u2019re doing well. They need to hear that their calm tone during a chaotic emergency anchored the team. They need to hear that their extra effort in mentoring a recent DVM graduate made a difference. <\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">The bottom line is this: Your doctors deserve more than a production report. They deserve mentorship, growth and feedback that helps them be the best version of themselves, not just for your clients but also for the team and themselves.<\/span><\/p>\n<p class=\"p4\"><span class=\"s1\">Start the conversation today. Make it safe and consistent. Be honest, kind and straightforward because feedback doesn\u2019t push people away. Silence does. In a profession built on connection, compassion and constant learning, none of us can afford to feel invisible.<\/span><\/p>\n<hr \/>\n<h3><span style=\"color: #008000;\">LEARN MORE <\/span><\/h3>\n<p>Check out VetFolio\u2019s RACE-approved courses on feedback at <a href=\"http:\/\/go.navc.com\/feedback-VF\">go.navc.com\/feedback-VF<\/a>. Among the offerings are \u201cFeedback &amp; Coaching,\u201d \u201cCommunication Styles: DiSC,\u201d \u201cCommunicating Across Cultures,\u201d and \u201cPsychological Health and Safety in Veterinary Medicine.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leaders who speak up regularly and address meaningful subjects help doctors grow as professionals and team players.<\/p>\n","protected":false},"author":693,"featured_media":78057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[531],"tags":[],"class_list":["post-77984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-august-september-2025","column-take-charge","clinical_topics-personal-professional-development"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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