{"id":77532,"date":"2025-04-01T00:00:07","date_gmt":"2025-04-01T04:00:07","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=77532"},"modified":"2025-03-20T14:50:31","modified_gmt":"2025-03-20T18:50:31","slug":"cat-editor-letter-0425","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/cat-editor-letter-0425\/","title":{"rendered":"Whisker Wisdom"},"content":{"rendered":"

Shortly before this issue went to press with the \u201cNine Lives\u201d profiles of feline-only veterinary professionals, Hill\u2019s Pet Nutrition released the well-timed World of the Cat Report<\/em>.\u00a0 The resource, available for download at bit.ly\/3DyQAZ7<\/a>, examines the state of feline veterinary care<\/a>, nutrition and trends. It\u2019s the work of Hill\u2019s Cat Advisory Team, whose members include Dr. Lisa Restine, a board-certified feline medicine veterinarian and the company\u2019s professional veterinary feline affairs manager.<\/p>\n

One of the report\u2019s key takeaways, Dr. Restine said, is that veterinary clinics can thrive financially if they use cat-friendly practices and follow published guidelines, like those posted at bit.ly\/3XDSA9a<\/a>.<\/p>\n

\u201cYou\u2019re going to increase revenue,\u201d she said. \u201cYou\u2019re helping the cat, you\u2019re helping the cat parent, and you\u2019re also helping the business.\u201d<\/p>\n

In many cases, luring cats and their owners into a clinic is the hard part.<\/p>\n

\u201cWe know how destructive stress can be for cats, and we want to help,\u201d Dr. Restine said. \u201cThe best way to do that is by keeping our patients happy and easier to work with. By utilizing the guidelines, we\u2019re able to do more diagnostics, and the clients return more often and are more receptive to listening to us.\u201d<\/p>\n

The 28-page report is full of advice and statistics, such as these:<\/p>\n