{"id":77316,"date":"2025-02-06T12:43:06","date_gmt":"2025-02-06T17:43:06","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=77316"},"modified":"2025-02-09T15:42:46","modified_gmt":"2025-02-09T20:42:46","slug":"ease-pet-pitch-competition-020625","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/ease-pet-pitch-competition-020625\/","title":{"rendered":"Ease Pet Vet Wins 2025 Pet Pitch Competition"},"content":{"rendered":"<p>After a decade of leadership at a well-funded animal shelter in San Francisco, Brandy Kuentzel decided to tackle <a href=\"https:\/\/todaysveterinarypractice.com\/clinical_topics\/behavior\/\">pet behavioral issues<\/a>.<\/p>\n<p>\u201cEven with two board-certified veterinary behaviorists on staff, access to behavioral care wasn\u2019t accessible to many people,\u201d she said about the shelter. \u201cFor those who could afford it, the wait was six months long, and behavioral care was even less accessible for those who didn\u2019t live near a veterinary behaviorist or those priced out of the existing offerings.\u201d<\/p>\n<p>While working in the shelter, Kuentzel saw how behavioral issues could easily deteriorate the human-animal bond, leading owners to surrender their pets.<\/p>\n<p>\u201cIt\u2019s hard to course-correct when you\u2019re at the shelter stage.\u201d<\/p>\n<p>That\u2019s when she decided to start Ease Pet Vet, a company dedicated to pairing pet owners with board-certified veterinary behaviorists at no cost to the referring primary care veterinarian. Ease recently won the eighth annual VMX Pet Pitch Competition, which invites startup companies to pitch their products and services to a panel of judges.<\/p>\n<p>\u201cThe idea for Ease was to get further upstream from the issue and offer earlier interventions when people are still receptive to that type of help,\u201d she said.<\/p>\n<p>An attorney by trade, Kuentzel was familiar with the issues surrounding veterinary telehealth and the <a href=\"https:\/\/todaysveterinarybusiness.com\/telemedicine-education-policy-and-politics-1224\/\">veterinarian-client-patient relationship<\/a>. She believed behavior was a specialty that would lend itself well to in-home care.<\/p>\n<p>\u201cI wanted to honor the relationship between the general practitioner and the behavioral specialist and use technology to make providing the care easier,\u201d she said.<\/p>\n<p>Behavior problems are pervasive, she said, and many people are starting to understand the importance of behavioral health and how it affects their pet\u2019s welfare.<\/p>\n<p>\u201cEase was born by recognizing an obvious problem and trying to address that problem before it was too late to fix,\u201d she said.<\/p>\n<p>Kuentzel had good network connections through her position at San Francisco\u2019s SPCA, and she asked colleagues who to include in a \u201cbehavior medicine dream team.\u201d Board-certified veterinary behaviorist Lisa Radosta was the first to sign on, followed by fellow behaviorists Kenneth Martin and Sheila Segurson.<\/p>\n<p>\u201cThe call was easy,\u201d Kuentzel said. \u201cThey get it because there are only so many hours in a day, and they wish they had more capacity to help more pets.\u201d<\/p>\n<p>Once the team was in place, the specialists brainstormed to determine common behavioral issues that a telehealth model could successfully address. Ease launched in April 2024, offering consultation and recommended treatment plans for specific behavioral problems, including separation anxiety, reactivity, noise phobia and house soiling. Within five months, Ease had partnered with veterinary clinics across 18 states, underscoring the urgent need for affordable, accessible behavioral care.<\/p>\n<p>Veterinarians can partner with Ease free of charge and refer their clients for behavior consultations. The referring veterinarian handles all the testing and medications, and Ease provides specialist support to the veterinarian whenever needed.<\/p>\n<p>Kuentzel is no stranger to competition. As the Season 10 winner of TV\u2019s \u201cThe Apprentice,\u201d she leveraged her business acumen to outshine her competitors. Her background in running the SPCA\u2019s advocacy efforts also helped.<\/p>\n<p>\u201cExplaining big problems and why systems need to change is my jam,\u201d she said. \u201cOf course, winning the Pet Pitch Competition is amazing, but we were mainly glad we got to showcase that behavior is a problem. Getting on stage and explaining that this is something the industry should be thinking about was a win from the start.\u201d<\/p>\n<p>Ease doesn\u2019t plan to slow down any time soon. According to Kuentzel, the company plans to launch one-on-one support with veterinary technician specialists in behavior to help pet owners manage treatment plans.<\/p>\n<p>\u201cWe give our clients comprehensive resources, but people want to talk to a human,\u201d she said.<\/p>\n<p>Ease also plans to double its offerings to include inter-cat aggression, global fears, generalized anxiety and veterinary-associated fear and anxiety.<\/p>\n<p>\u201cI hope for the future we can be more proactive in helping pets live their best lives,\u201d Kuentzel said. \u201cBehavioral health is important for everyone.\u201d<\/p>\n<hr \/>\n<h3><span style=\"color: #339966;\">PET PITCH COMPETITION RESULTS<\/span><\/h3>\n<ul>\n<li><strong>First place:<\/strong> Ease Pet Vet<\/li>\n<li><strong>Second place:<\/strong> Kubanda Cryotherapy for its minimally invasive cancer treatment, which improves a pet\u2019s quality of life by offering a cost-effective alternative to traditional surgeries<\/li>\n<li><strong>Third place:<\/strong> CoVet, an AI-powered scribe and copilot app designed to automate administrative tasks for veterinarians<\/li>\n<li><strong>Audience Favorite Award:<\/strong> Kubanda Cryotherapy<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The innovative platform makes specialty pet behavior care more accessible.<\/p>\n","protected":false},"author":23,"featured_media":77317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-77316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - 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