{"id":76950,"date":"2024-09-29T00:00:04","date_gmt":"2024-09-29T04:00:04","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=76950"},"modified":"2025-08-12T13:32:05","modified_gmt":"2025-08-12T17:32:05","slug":"tips-to-communicating-veterinary-care-costs","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/","title":{"rendered":"Veterinary Care Costs: Communicating Tips for Success"},"content":{"rendered":"<p>Have you considered the client\u2019s perspective regarding the spike in veterinary prices over the past few years? According to the Consumer Price Index, the cost of U.S. veterinary services jumped by 10.3% from February 2022 to February 2023 and 7.6% from May 2023 to May 2024. Moreover, are you aware of recent media reports about veterinary fees? For example:<\/p>\n<ul>\n<li>An <em>Atlantic<\/em> article titled \u201cWhy Your Vet Bill is So High\u201d blamed corporate consolidation as the primary driver and mentions pressure on some veterinarians to recommend more diagnostics.<\/li>\n<li>A <em>Wall Street Journal<\/em> article, \u201cWhy You\u2019re Paying Your Veterinarian So Much,\u201d explained that the elevated cost of care is partly due to advanced technology and higher costs for drugs, supplies and labor. It also references doctors being paid based on their production.<\/li>\n<\/ul>\n<p>Practice teams are hearing more client concerns about fees. Pet owners who haven\u2019t stepped foot in a clinic in a while and those who haven\u2019t dealt with a <a href=\"https:\/\/todaysveterinarypractice.com\/clinical_topics\/emergency-medicine-critical-care\/\">veterinary emergency<\/a> might be shocked to see the charge on an estimate or invoice. Those clients might be more likely to oppose the recommended care or seek another veterinary provider.<\/p>\n<p>Let\u2019s look at how your team can respond positively to clients and talk confidently about the cost of care.<\/p>\n<h3><strong>Convey Empathy<\/strong><\/h3>\n<p>Pet owners upset about your fees might display non-verbal clues, such as crossed arms, a scowl or tears. If they are apprehensive about affording treatment, they might express skepticism or anger over why your prices seem so high. The first and best response is empathy \u2014 the ability to feel what another person is experiencing.<\/p>\n<p>Here\u2019s what you can say:<\/p>\n<ul>\n<li>\u201cI see by your expression that this is very upsetting.\u201d<\/li>\n<li>\u201cI\u2019m so sorry Jake\u2019s not doing well. I know you didn\u2019t expect these complications.\u201d<\/li>\n<li>\u201cI know the cost of Bella\u2019s treatment plan is expensive, and I can see you\u2019re worried.\u201d<\/li>\n<\/ul>\n<p>The secret to effectively conveying empathy is to be fully present with someone and give the client the time to process feelings. Don\u2019t apologize for your fees or explain why your prices have increased. Instead, practice active listening, continue to show empathy and communicate the value of your services.<\/p>\n<h3><strong>Focus on Patient Advocacy<\/strong><\/h3>\n<p>The reality is that veterinary care is costly, so communicating a pet\u2019s needs and focusing on the benefits of treatment are critical. Clients are more accepting when they understand the value of care. If you start with \u201cWe recommend\u201d when discussing a treatment plan, a pet owner might think you\u2019re simply trying to sell services.<\/p>\n<p>These statements communicate benefits:<\/p>\n<ul>\n<li>\u201cWe recommend 12 months of [product name] for Josie so she doesn\u2019t get heartworm disease. Monthly preventives ensure that she won\u2019t contract this serious disease. The added benefit is [product name] also protects against intestinal parasites.\u201d<\/li>\n<li>\u201cThe best treatment for Scooter is to schedule dental radiographs and teeth cleaning. The X-rays will show whether he has an infection below the gumline. The benefits of teeth cleaning include eliminating infection and pain, preventing tooth loss, getting rid of bad breath, and ensuring that he lives a happy, healthy life.\u201d<\/li>\n<li>\u201cIn my experience, IV fluids are the best way to correct Oliver\u2019s dehydration so he will feel better sooner and go home quicker.\u201d<\/li>\n<\/ul>\n<h3><strong>Practice the Spectrum of Care<\/strong><\/h3>\n<p>In 2021, the American Association of Veterinary Medical Colleges established the Spectrum of Care Initiative to provide guidance industrywide and enhance training about the spectrum of care in veterinary education. A key aspect considers all the factors that might influence a care plan, including a pet owner\u2019s financial constraints. Some clients might choose care even if it means going into debt, while others have trouble obtaining credit.<\/p>\n<p>Your goal when speaking about spectrum of care options is to identify a client\u2019s barriers to following your recommendations and to communicate the risks and benefits of different treatment plans. The idea isn\u2019t to immediately recommend the least expensive option when a client complains about fees but to engage in transparent, compassionate conversations about the choices and be responsive to any financial limitations.<\/p>\n<p>Discussing various treatment approaches and financial alternatives allows you to provide some level of care for more pets. For example, forgoing diagnostics and performing outpatient treatment might be the most practical option.<\/p>\n<p>Veterinary professionals don\u2019t want a client to feel guilty or judged because the owner can\u2019t adhere to the <a href=\"https:\/\/todaysveterinarybusiness.com\/veterinary-business-model\/\">gold standard of care<\/a>. Likewise, we must be realistic about the level of care a client can afford.<\/p>\n<p>Here are open-ended questions and reflective listening statements that support a collaborative approach to client decision-making:<\/p>\n<ul>\n<li>\u201cTell me about your budget for today\u2019s visit.\u201d<\/li>\n<li>\u201cWhat are your goals for Sophie\u2019s care?\u201d<\/li>\n<li>\u201cHow do you think Max will do with this treatment at home?\u201d<\/li>\n<li>\u201cWhat questions do you have about Tigger\u2019s treatment options?\u201d<\/li>\n<\/ul>\n<h3><strong>Offer Financial Care<\/strong><\/h3>\n<p>Clients who lack financial options might not be able to afford patient care. Be sure your practice offers multiple solutions, such as third-party financing and recurring billing and payments managed by outside companies. These options help pet owners spread out the cost of care.<\/p>\n<p>Train your team members to talk confidently to pet owners about payment options. Most clients appreciate straightforward conversations about money to help allay fears and uncertainty.<\/p>\n<p>Here is what you can say:<\/p>\n<ul>\n<li>\u201cWe know that veterinary care, like human health care, can be expensive. We would be happy to review your payment options.\u201d<\/li>\n<li>\u201cI\u2019d like to review some payment solutions. Would that be all right?\u201d<\/li>\n<li>\u201cLet\u2019s explore your payment options and see what might work best for you.\u201d<\/li>\n<\/ul>\n<p>Another best practice is to train team members to reiterate the benefits of services when presenting a treatment plan. If you say, \u201cHere\u2019s your estimate,\u201d and ask for a signature, the focus is purely on money. When you review the value of each service, the focus is on patient care.<\/p>\n<p>Hospital teams that engage in caring conversations about money and proactively offer financial care can help more pets get the care they need.<\/p>\n<hr \/>\n<h3><span style=\"color: #008000\"><strong>LEARN MORE<\/strong><\/span><\/h3>\n<ul>\n<li>Spectrum of Care Initiative (American Association of Veterinary Medical Colleges): <a href=\"http:\/\/bit.ly\/3LYHV2P\">bit.ly\/3LYHV2P<\/a><\/li>\n<li>\u201cSpectrum of Care: More Than Treatment Options\u201d (<em>Journal of the American Veterinary Medical Association<\/em>): <a href=\"http:\/\/bit.ly\/4dkRepN\">bit.ly\/4dkRepN<\/a><\/li>\n<li>\u201cEmbracing a Spectrum of Care\u201d (Nationwide Pet): <a href=\"http:\/\/bit.ly\/3AkeKEP\">bit.ly\/3AkeKEP<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Discussing veterinary care costs can be tricky.<\/p>\n","protected":false},"author":23,"featured_media":76952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[525],"tags":[],"class_list":["post-76950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-october-november-2024","column-talk-the-talk","clinical_topics-client-communication"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Veterinary Care Costs: Communicating Tips for Success | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Veterinary Care Costs: Communicating Tips for Success\" \/>\n<meta property=\"og:description\" content=\"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-29T04:00:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T17:32:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ken Niedziela\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ken Niedziela\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/\"},\"author\":{\"name\":\"Ken Niedziela\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/e7a7f164d6002302a37a738b8ef561d7\"},\"headline\":\"Veterinary Care Costs: Communicating Tips for Success\",\"datePublished\":\"2024-09-29T04:00:04+00:00\",\"dateModified\":\"2025-08-12T17:32:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/\"},\"wordCount\":1055,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/10\\\/Talk-the-Talk-1024.jpg\",\"articleSection\":[\"October\\\/November 2024\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/\",\"name\":\"Veterinary Care Costs: Communicating Tips for Success | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/10\\\/Talk-the-Talk-1024.jpg\",\"datePublished\":\"2024-09-29T04:00:04+00:00\",\"dateModified\":\"2025-08-12T17:32:05+00:00\",\"description\":\"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/10\\\/Talk-the-Talk-1024.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/10\\\/Talk-the-Talk-1024.jpg\",\"width\":1024,\"height\":544,\"caption\":\"Pet owners upset about your fees might display non-verbal clues, such as crossed arms, a scowl or tears.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/fees-talk-the-talk-1024\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Veterinary Care Costs: Communicating Tips for Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/e7a7f164d6002302a37a738b8ef561d7\",\"name\":\"Ken Niedziela\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g\",\"caption\":\"Ken Niedziela\"},\"sameAs\":[\"http:\\\/\\\/navc.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Veterinary Care Costs: Communicating Tips for Success | Today&#039;s Veterinary Business","description":"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Veterinary Care Costs: Communicating Tips for Success","og_description":"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2024-09-29T04:00:04+00:00","article_modified_time":"2025-08-12T17:32:05+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg","type":"image\/jpeg"}],"author":"Ken Niedziela","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Ken Niedziela","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/"},"author":{"name":"Ken Niedziela","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/e7a7f164d6002302a37a738b8ef561d7"},"headline":"Veterinary Care Costs: Communicating Tips for Success","datePublished":"2024-09-29T04:00:04+00:00","dateModified":"2025-08-12T17:32:05+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/"},"wordCount":1055,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg","articleSection":["October\/November 2024"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/","name":"Veterinary Care Costs: Communicating Tips for Success | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg","datePublished":"2024-09-29T04:00:04+00:00","dateModified":"2025-08-12T17:32:05+00:00","description":"Learn how to discuss veterinary care costs with pet owners confidently and empathetically while communicating value.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/10\/Talk-the-Talk-1024.jpg","width":1024,"height":544,"caption":"Pet owners upset about your fees might display non-verbal clues, such as crossed arms, a scowl or tears."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fees-talk-the-talk-1024\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Veterinary Care Costs: Communicating Tips for Success"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/e7a7f164d6002302a37a738b8ef561d7","name":"Ken Niedziela","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3e7640fb1b956282b0becceef26c9a2d6eae05d811b405c45feb1892aba036cf?s=96&d=mm&r=g","caption":"Ken Niedziela"},"sameAs":["http:\/\/navc.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=76950"}],"version-history":[{"count":5,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76950\/revisions"}],"predecessor-version":[{"id":78264,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76950\/revisions\/78264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/76952"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=76950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=76950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=76950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}