{"id":76075,"date":"2024-04-08T17:56:12","date_gmt":"2024-04-08T21:56:12","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=76075"},"modified":"2024-04-08T17:57:57","modified_gmt":"2024-04-08T21:57:57","slug":"pet-spending-040824","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/","title":{"rendered":"U.S. Pet Industry Sales Hit $147 Billion"},"content":{"rendered":"<p>U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.<\/p>\n<p>The breakdown of the $147 billion in sales included:<\/p>\n<ul>\n<li>$64.4 billion on <a href=\"https:\/\/todaysveterinarybusiness.com\/pet-food-nutrition-advice\/\">food and treats<\/a>.<\/li>\n<li>$32 billion on supplies, live animals and over-the-counter medications.<\/li>\n<li>$38.3 billion on veterinary care and veterinary product sales.<\/li>\n<li>$12.3 billion on other services, including boarding, grooming, health insurance, training and pet sitting.<\/li>\n<\/ul>\n<p>\u201cThe data has shown that the pet industry has remained incredibly strong since 2009, despite wide-scale economic changes,\u201d said APPA President and CEO Peter Scott. \u201cWhile there are signs of slowing, the industry is resilient, especially compared to other industries, and we forecast the industry\u2019s expenditures to top $250 billion by 2030.\u201d<\/p>\n<p>The APPA also surveyed owners regarding their spending on basic services. A national survey found that dog and cat owners reported the following average expenses in the prior 12 months:<\/p>\n<ul>\n<li><strong>Surgical veterinary visits:<\/strong>\u00a0$458 for dogs and $201 for cats<\/li>\n<li><strong>Routine veterinary visits:<\/strong> $242 for dogs and $178 for cats<\/li>\n<li><strong>Food:<\/strong> $287 for dogs and $254 for cats<\/li>\n<\/ul>\n<p>The APPA also reported ownership percentages by these <a href=\"https:\/\/todaysveterinarynurse.com\/practice-management\/bridging-the-generational-communication-divide\/\">generations<\/a>:<\/p>\n<ul>\n<li><strong>Generation Z:<\/strong> 16%<\/li>\n<li><strong>Millennial:<\/strong> 33%<\/li>\n<li><strong>Generation X:<\/strong> 25%<\/li>\n<li><strong>Baby boomer:<\/strong> 24%<\/li>\n<li><strong>Silent Generation:<\/strong> 2%<\/li>\n<\/ul>\n<p>\u201cMillennial pet owners still account for more pet owners than any other generation, but the number of Gen Z pet owners is quickly rising,\u201d said Ingrid Chu, the APPA\u2019s vice president of insights and research.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The veterinary profession accounted for about one-fourth of spending in 2023.<\/p>\n","protected":false},"author":36,"featured_media":76078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-76075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>U.S. Pet Industry Sales Hit $147 Billion | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Pet Industry Sales Hit $147 Billion\" \/>\n<meta property=\"og:description\" content=\"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T21:56:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-08T21:57:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Today&#039;s Veterinary Business\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/\"},\"author\":{\"name\":\"Today's Veterinary Business\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/28a18a1b83215a9f8caed0058d74ee03\"},\"headline\":\"U.S. Pet Industry Sales Hit $147 Billion\",\"datePublished\":\"2024-04-08T21:56:12+00:00\",\"dateModified\":\"2024-04-08T21:57:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/\"},\"wordCount\":222,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/Spending-Dog-0424.jpg\",\"articleSection\":[\"Online\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/\",\"name\":\"U.S. Pet Industry Sales Hit $147 Billion | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/Spending-Dog-0424.jpg\",\"datePublished\":\"2024-04-08T21:56:12+00:00\",\"dateModified\":\"2024-04-08T21:57:57+00:00\",\"description\":\"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/Spending-Dog-0424.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2024\\\/04\\\/Spending-Dog-0424.jpg\",\"width\":1024,\"height\":544,\"caption\":\"pet spending\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-spending-040824\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"U.S. Pet Industry Sales Hit $147 Billion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/28a18a1b83215a9f8caed0058d74ee03\",\"name\":\"Today's Veterinary Business\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g\",\"caption\":\"Today's Veterinary Business\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"U.S. Pet Industry Sales Hit $147 Billion | Today&#039;s Veterinary Business","description":"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"U.S. Pet Industry Sales Hit $147 Billion","og_description":"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2024-04-08T21:56:12+00:00","article_modified_time":"2024-04-08T21:57:57+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg","type":"image\/jpeg"}],"author":"Today's Veterinary Business","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Today's Veterinary Business","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/"},"author":{"name":"Today's Veterinary Business","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/28a18a1b83215a9f8caed0058d74ee03"},"headline":"U.S. Pet Industry Sales Hit $147 Billion","datePublished":"2024-04-08T21:56:12+00:00","dateModified":"2024-04-08T21:57:57+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/"},"wordCount":222,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg","articleSection":["Online"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/","name":"U.S. Pet Industry Sales Hit $147 Billion | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg","datePublished":"2024-04-08T21:56:12+00:00","dateModified":"2024-04-08T21:57:57+00:00","description":"U.S. pet industry revenue reached $147 billion in 2023, according to the American Pet Products Association\u2019s annual report.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2024\/04\/Spending-Dog-0424.jpg","width":1024,"height":544,"caption":"pet spending"},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-spending-040824\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"U.S. Pet Industry Sales Hit $147 Billion"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/28a18a1b83215a9f8caed0058d74ee03","name":"Today's Veterinary Business","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/260296f2028124ec33de09fcd559e81c44858d12ed42dd3263fd4f8b0bec23b7?s=96&d=mm&r=g","caption":"Today's Veterinary Business"}}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=76075"}],"version-history":[{"count":3,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76075\/revisions"}],"predecessor-version":[{"id":76077,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/76075\/revisions\/76077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/76078"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=76075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=76075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=76075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}