{"id":75863,"date":"2024-04-01T00:00:36","date_gmt":"2024-04-01T04:00:36","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=75863"},"modified":"2024-03-20T13:04:25","modified_gmt":"2024-03-20T17:04:25","slug":"mella-editor-0424","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/mella-editor-0424\/","title":{"rendered":"Striking a Deal"},"content":{"rendered":"<p>You might have seen the Mella Pet Care thermometer at the Digital Animal Summit, the VMX <a href=\"https:\/\/todaysveterinarybusiness.com\/inventory-ally-021224\/\">Pet Pitch Competition<\/a> or the VetPartners midyear meeting. More recently, you had a chance to see Mella co-founder Ben Seidman on TV\u2019s \u201cShark Tank,\u201d where he and his two colleagues agreed to sell a small piece of the company to investor Mark Cuban.<\/p>\n<p>The show was a coming-of-age moment for a 5-year-old company whose flagship product, a smart thermometer that comes in veterinary and pet owner versions, nearly sold out in the weeks after the episode\u2019s airing.<\/p>\n<p>Seidman, co-founder Anya Babbitt and chief of staff Daniella Morgan-Pascualvaca cast Mella into the tank last summer, induced a bite from Cuban ($250,000 for a 6% stake), and spent the pre-broadcast period running the company and closing the deal. (The final terms were not disclosed.)<\/p>\n<p>For young companies, national exposure is an instant win. The experience is even better when they achieve buy-in from a big-name investor like Cuban.<\/p>\n<p>\u201cWhen the opportunity was presented to us, we said, \u2018This is a great way to get in front of millions of people and introduce our products,\u2019\u201d Seidman said.\u00a0 \u201cWe always wanted to surround ourselves with the most amazing advisers and investors. They can help you leapfrog a lot of mistakes you\u2019re going to make.\u201d<\/p>\n<p>With a partner in Cuban, Mella is pitching to veterinarians the PIMS-integrated Mella Pro <a href=\"https:\/\/todaysveterinarypractice.com\/anesthesiology\/anesthetic-monitoring-devices-to-use-what-the-results-mean\/\">thermometer<\/a> for $159 and a $349 scale designed to calculate a patient\u2019s weight, body fat percentage and body condition score. Pet owners can choose from the $59 Mella Home thermometer and $149 scale (body fat mat not included). On the horizon are other data-emitting products: a pulse oximeter, a smart bowl scale and a universal microchip reader.<\/p>\n<p>\u201cOur big goal is to have these devices in the home,\u201d Seidman said. \u201cWe want to get the data that\u2019s captured in the home into the hands of the vet.\u201d<\/p>\n<p>Seidman is happy to have Cuban and the billionaire\u2019s team in his side pocket.<\/p>\n<p>\u201cMark sees where the future is going, not only in the veterinary space but the human space as well,\u201d Mella\u2019s co-founder said. \u201cMark is super responsive to emails in five minutes or less. He always finishes his emails by saying, \u2018Ask me any questions.\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cShark Tank\u201d was a coming-of-age moment for Mella Pet Care and its smart thermometer, which nearly sold out after the episode\u2019s airing.<\/p>\n","protected":false},"author":23,"featured_media":18581,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[520],"tags":[],"class_list":["post-75863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-may-2024","column-editors-letter","clinical_topics-from-the-editor"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Striking a Deal | 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