{"id":75809,"date":"2024-02-25T16:30:51","date_gmt":"2024-02-25T21:30:51","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=75809"},"modified":"2024-02-25T16:30:51","modified_gmt":"2024-02-25T21:30:51","slug":"fear-free-rebrand-022524","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fear-free-rebrand-022524\/","title":{"rendered":"Fear Free Expands Into Farm Animal Well-Being"},"content":{"rendered":"<p style=\"font-weight: 400;\">Fear Free LLC has rebranded itself in an initiative to apply the principles of physical and emotional well-being to farm animals such as cattle, chickens and swine.<\/p>\n<p style=\"font-weight: 400;\">\u201cWorking with Dr. Temple Grandin, Fear Free is in the very early stages of engaging with food animal veterinarians, producers, manufacturers and retailers about improving the lives of animals used for food and fiber, from birth to earth,\u201d said company founder <a href=\"https:\/\/todaysveterinarypractice.com\/practice-management\/the-value-of-the-fear-free-initiative-an-interview-with-dr-marty-becker\/\">Dr. Marty Becker<\/a>.<\/p>\n<p style=\"font-weight: 400;\">The initiative includes a new logo and the tagline \u201cLeaders in animal wellbeing.\u201d<\/p>\n<p style=\"font-weight: 400;\">\u201cTo complement our new look, we will be launching a new website and implementing new software platforms that will make it easier for our members to connect with us and take our courses,\u201d CEO Randy Valpy said.<\/p>\n<p style=\"font-weight: 400;\">Chief operating officer Tori Williams said the initiative simplifies the certification of veterinary practices.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe\u2019re here to support veterinary practices in providing the best care and to ensure they stand out in the community,\u201d Williams said.<\/p>\n<p style=\"font-weight: 400;\">Days before the rebrand, the company announced a strategic alliance with Blue Heron Consulting.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe will first Fear Free-certify Blue Heron\u2019s coaches,\u201d Valpy said. \u201cThen, as their coaches work with their existing and new veterinary practice clients, they will promote Fear Free with the goal of getting these clinics to become Fear Free certified.<\/p>\n<p style=\"font-weight: 400;\">\u201cFrom our perspective, we will promote Blue Heron to our existing certified clinics and individual Fear Free veterinary staff with the hope that some will engage <a href=\"https:\/\/todaysveterinarybusiness.com\/practice-owners-exit-strategy-1023\/\">Blue Heron<\/a> to assist them with growing their clinics.\u201d<\/p>\n<p style=\"font-weight: 400;\">The company also reported a strategic alliance with Vetstream Ltd., a provider of digital clinical references and educational content for veterinary professionals.<\/p>\n<p style=\"font-weight: 400;\">\u201cFear Free-certified veterinary practices will be able to add access to Vetstream\u2019s library of educational materials,\u201d the company stated.<\/p>\n<p style=\"font-weight: 400;\">\u201cFear Free will be endorsing Vetstream\u2019s behavioral content and will be working with Vetstream to add additional behavioral content to Vetstream\u2019s comprehensive library.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company-wide rebranding includes a new logo, tagline and website.<\/p>\n","protected":false},"author":36,"featured_media":75811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-75809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium 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