{"id":75711,"date":"2024-02-01T17:48:45","date_gmt":"2024-02-01T22:48:45","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=75711"},"modified":"2024-02-02T17:55:53","modified_gmt":"2024-02-02T22:55:53","slug":"education-talk-the-talk-0224","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/education-talk-the-talk-0224\/","title":{"rendered":"Correctable Errors"},"content":{"rendered":"<p style=\"font-weight: 400;\">Clients routinely hear about their pets\u2019 health care needs from multiple team members, not just the veterinarians. But that doesn\u2019t mean they rely solely on the veterinary team for education. Clients also seek information from sources (some credible, some not) such as the internet, groomers, pet store employees and friends. While everyone on the veterinary team should fulfill their role as a trusted adviser, a lack of training might lead to ineffective or inaccurate communication, harming compliance and loyalty.<\/p>\n<p style=\"font-weight: 400;\">Let\u2019s explore what team members need to say and how words matters.<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Unclear Language<\/strong><\/h3>\n<p style=\"font-weight: 400;\">I often hear a lack of clarity during client communication in the exam room or on the phone. When it happens, pet owners might become confused or less likely to agree to your services. Here are real-world examples of what team members say and how to say it better.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Referencing a dog spay and telling the owner, \u201cIf you decide to do it.\u201d<\/strong> The surgery doesn\u2019t sound important if client education is absent. Instead, say, \u201cWe recommend spaying Sophie when she is [age]. The benefits include avoiding unwanted pregnancies, uterine infections and mammary cancer.\u201d<\/li>\n<li style=\"font-weight: 400;\"><strong>Using words such as \u201csome type of\u201d or \u201cpretty decent\u201d when educating clients about preventives or a particular diet.<\/strong> The words lack specificity and suggest that any product or brand is fine. Instead, tell clients about the brands you recommend and why they are best for the pet.<\/li>\n<li style=\"font-weight: 400;\"><strong>Telling a pet owner, \u201cYou should probably consider scheduling a dental,\u201d or to schedule a procedure \u201cwhen you have time.\u201d<\/strong> A sense of urgency is missing, so the client will likely leave without making an appointment and will be less likely to call back. It\u2019s always best to educate clients about the value of your services and the need to provide care within a specific time frame.<\/li>\n<\/ul>\n<h3 style=\"font-weight: 400;\"><strong>Insufficient Education<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Veterinary teams often skip providing adequate education about <a href=\"https:\/\/todaysveterinarybusiness.com\/preventive-care-paradox\/\">preventive health care<\/a> because they assume clients know all about it. For example, a team member might not discuss the value of a fecal, heartworm or feline leukemia test.<\/p>\n<p style=\"font-weight: 400;\">Before making recommendations in those cases, start the conversation with queries such as, \u201cHow familiar are you with the need for flea, tick and <a href=\"https:\/\/todaysveterinarypractice.com\/parasitology\/diagnosing-and-treating-heartworm-infection-in-dogs\/\">heartworm prevention<\/a>?\u201d and \u201cWhat questions do you have about feline leukemia and kitten vaccines?\u201d This approach helps ensure that team members provide education tailored to the pet owner\u2019s level of knowledge.<\/p>\n<p style=\"font-weight: 400;\">Additionally, don\u2019t forget to explain take-home instructions in detail. Friends and family members routinely ask me about their pets\u2019 medications and veterinary care because they belatedly realize they didn\u2019t understand something. To help clients, provide written instructions about the pet\u2019s care and when and in what order to give medications. Also, include relevant handouts, web links to more information and the names of recommended products.<\/p>\n<p style=\"font-weight: 400;\">Ideally, assess a pet owner\u2019s understanding before ending the veterinary appointment. Pose an open-ended question such as \u201cWhat information do you think you still need to know?\u201d or \u201cWhat information would be helpful that I haven\u2019t covered?\u201d<\/p>\n<h3 style=\"font-weight: 400;\"><strong>Inaccurate Education<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Unfortunately, well-intentioned team members sometimes provide flat-out wrong information. Erroneous client education I\u2019ve heard include:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">\u201cHeartworm usually comes from mosquitoes and fleas.\u201d<\/li>\n<li style=\"font-weight: 400;\">\u201cThere\u2019s only one all-in-one preventive product for dogs.\u201d<\/li>\n<li style=\"font-weight: 400;\">\u201cYour puppy doesn\u2019t need to be on heartworm preventive until 6 months of age.\u201d<\/li>\n<li style=\"font-weight: 400;\">Saying a medication will cure a problem when the drug might not.<\/li>\n<li style=\"font-weight: 400;\">Informing a pet owner whose cat was straining in the litter box and passing only a few drops of urine that the output was adequate and that the pet could wait 24 hours to be seen.<\/li>\n<\/ul>\n<p style=\"font-weight: 400;\">Clients might lose trust in your practice if a team member provides incorrect information. To minimize the chance of a pet owner receiving inaccurate advice or inexact instructions, strive to create a culture of continuous learning. Let team members know it\u2019s OK to tell clients, \u201cI don\u2019t know the answer, but I\u2019ll find out.\u201d<\/p>\n<p style=\"font-weight: 400;\">Here are more tips to assess your team\u2019s knowledge and training gaps:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Hire an outside party to conduct mystery-shopper calls.<\/li>\n<li style=\"font-weight: 400;\">Periodically record exam room communications to evaluate client education.<\/li>\n<li style=\"font-weight: 400;\">Have team members use handouts as a guide when educating clients.<\/li>\n<li style=\"font-weight: 400;\">Keep a list of frequently asked questions and answers for quick reference.<\/li>\n<li style=\"font-weight: 400;\">Log questions that team members couldn\u2019t answer. Review the questions weekly and provide training as needed.<\/li>\n<\/ul>\n<h3 style=\"font-weight: 400;\"><strong>Inconsistent Messages<\/strong><\/h3>\n<p style=\"font-weight: 400;\">Conflicting information from doctors or team members can confuse clients. Moreover, trust can break down and compliance can suffer when pet owners hear mixed messages. For example, a dog owner might get different recommendations about the best diet or vaccination. Or perhaps one veterinarian recommends a medical progress exam and ear cytology in two weeks for a dog with otitis externa. However, another doctor doesn\u2019t recommend a follow-up when the pet returns nine months later with the same problem.<\/p>\n<p style=\"font-weight: 400;\">To avoid inconsistent messages, implement clear protocols for preventive care and treating routine medical problems. Then, train your team members to convey the same information on topics such as vaccinations, lab work, preventives, nutrition and sterilization procedures.<\/p>\n<p style=\"font-weight: 400;\">Clients who see the entire team as trusted advisers are more likely to come in for preventive care and approve treatment plans, which means more pets get the care they deserve.<\/p>\n<hr \/>\n<h3 style=\"font-weight: 400;\"><span style=\"color: #008000;\"><strong>FREE RESOURCES<\/strong><\/span><\/h3>\n<p style=\"font-weight: 400;\">American Veterinary Medical Association members may download an array of clinic posters and client handouts at <a href=\"http:\/\/bit.ly\/3RZBtMH\">bit.ly\/3RZBtMH<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improve client education and eliminate wrong or conflicting information by developing a team of trusted advisers.<\/p>\n","protected":false},"author":19,"featured_media":75713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[414],"tags":[],"class_list":["post-75711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-february-march-2024","column-talk-the-talk","clinical_topics-client-communication"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Correctable Errors | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Veterinary teams often skip providing adequate education about preventive health care because they assume clients know all about it.\" \/>\n<meta name=\"robots\" content=\"noindex, 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