{"id":75315,"date":"2023-12-01T00:00:54","date_gmt":"2023-12-01T05:00:54","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=75315"},"modified":"2023-11-30T10:25:20","modified_gmt":"2023-11-30T15:25:20","slug":"why-your-veterinary-practice-needs-an-app","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/why-your-veterinary-practice-needs-an-app\/","title":{"rendered":"Why Your Veterinary Practice Needs an App"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Millennial and Gen Z pet owners currently make up the majority of veterinary practice clients, with millennials coming in at 32% and Gen Z at 14%.<\/span><span style=\"font-weight: 400\">1<\/span><span style=\"font-weight: 400\"> These groups will comprise even more of the pet-owning population as more of them reach adulthood during the next few years. Millennial and Gen Z clients are digital natives, and reaching them is critical to sustaining your veterinary practice. One of the best ways to reach these pet owners is through a practice app.\u00a0<\/span><\/p>\n<hr \/>\n<p>This article is sponsored by\u00a0<a href=\"https:\/\/www.mwiah.com\/\" target=\"_blank\" rel=\"noopener\">MWI Animal Health<\/a>.<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400\">By implementing a practice app, you help establish client loyalty while boosting compliance and efficiency. Communicating through an app ensures your message reaches your intended audience, can level the playing field for independent practices competing with resource-heavy conglomerates, and can improve understaffed, overscheduled veterinary teams\u2019 workflow.<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can customize your app to your brand by using your logo and signature colors. Your practice app serves your clients in multiple ways, including enabling and simplifying the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">To-do lists and medication administration reminders<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Appointment requests<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prescription refill requests<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Shareable pet ID and contact information<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Client information updates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Change is never easy, and many practices are hesitant to jump into new technology that could reduce productivity during the training and transition processes. However, using outdated communication modes may be taking more of your team\u2019s time than you realize. To encourage you to take the leap, we answer commonly asked questions about client apps.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Will a Client-Facing App Create More Work for Our Veterinary Team Members?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">When time is a precious commodity, you don\u2019t want anything taking up more of it than necessary. A client-facing practice app can automate tasks, such as appointment scheduling and prescription refills, and free up your front desk team for more important matters. You can save additional time during app implementation by choosing a preconfigured and easy-to-learn option, such as AllyDVM\u2019s PetPage Portal, and by inviting clients to sign up through their personal device\u2019s app store.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Will an App Compromise Our Veterinary Team\u2019s Workflow?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Many practice leaders are concerned that putting apps in clients&#8217; hands will cause them to lose control of the workflow. A client-facing app does not compromise workflow because the technology offers solutions to streamline daily operations by automating tasks your team members already do, such as updating client information or scheduling appointments. An app creates efficiency and keeps your practice technologically competitive.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Do Veterinary Clients Want to Use an App?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Tech-savvy generations make up 46% of pet owners, and this percentage is expected to grow. Setting up an app now helps you stay ahead of your clients\u2019 growing demand for a digitally connected practice. An app allows clients to stay engaged and complete tasks on their own time, including to-do\u2019s and requests. Clients also appreciate having instant access to their pet\u2019s most important information, including rabies tag numbers, microchip IDs, and vaccination schedules.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Why Should Our Veterinary Clinic Team Members Spend Time Setting Up an App?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">The time spent setting up an app will reap dividends in the years to come. The benefits of a veterinary practice app include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improved compliance with easy-to-see upcoming appointments<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improved retention through built-in client loyalty programs<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Better client communication through updates and announcements<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A competitive edge over other practices by meeting digital clients\u2019 expectations<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No more lost postcards or bounced emails, since clients update their own information<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400\">Do Client-Facing Apps Communicate With Our Practice Information Management System?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">A disconnected app can end up taking more of your staff\u2019s time than it saves, so you\u2019ll want to choose one that syncs with your practice information management system (PIMS). Integrated apps can invite clients to sign up automatically and eliminate your team members having to manually enter data for tasks such as appointment scheduling, viewing a pet\u2019s history, and requesting prescription refills. On the other hand, a disconnected app forces team members to toggle back and forth between windows, which reduces efficiency and often leads to errors.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">Can an App Secure My Veterinary Clients\u2019 Data?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Veterinary practice leaders should add apps and technology they have confirmed will keep their practice and client data secure. Choose an app that offers a clear data policy based on the principle that your data belong to you. Look for language that stipulates the app will not restrict how you use your data, will never sell, rent, or disclose information to unauthorized third parties, and pulls data directly from your PIMS without involving a third party.<\/span><\/p>\n<h3><span style=\"font-weight: 400\">How Do I Help Veterinary Clients Understand Our Practice App\u2019s Value?<\/span><\/h3>\n<p><span style=\"font-weight: 400\">Gaining client buy-in starts with communicating to them about your practice app\u2019s value and emphasizing how using the app can improve their experience. To encourage clients to use your veterinary practice app, emphasize these benefits:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Efficient digital access to printable health records and information.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Appointment requests, prescription refills, and information updates available around-the-clock.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Push notifications for important to-do list items, such as medications.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Rewards earned through app-based loyalty programs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Updates and announcements sent directly to clients\u2019 devices.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Access to practice, pharmacy, and emergency information.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">A client-facing app is a win-win for your veterinary practice and clients, putting them at the forefront of their pet\u2019s health and helping them stay connected with you\u2014a veterinarian they trust. By offering an app, your practice can help your team members feel less overwhelmed and empowered to focus on the important task of improving their pets\u2019 health and quality of life.\u00a0<\/span><\/p>\n<p>See how an <a href=\"https:\/\/www.allydvm.com\/solutions\/petpage-patient-portal\" target=\"_blank\" rel=\"noopener\">app<\/a> can benefit your practice.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A client-facing app is a win-win for your veterinary practice and clients, putting them at the forefront of their pet\u2019s health and helping them stay connected with their trusted veterinary team.<\/p>\n","protected":false},"author":236,"featured_media":75332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-75315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","clinical_topics-sponsored"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":true,"hide_all_ads":true},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Your Veterinary Practice Needs an App | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"A client-facing app is a win-win for your veterinary practice and clients, putting them at the forefront of their pet\u2019s health and helping them stay connected with their trusted veterinary team.\" \/>\n<meta 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