{"id":7462,"date":"2020-04-01T00:00:35","date_gmt":"2020-04-01T07:00:35","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=7462"},"modified":"2022-06-15T17:45:29","modified_gmt":"2022-06-15T17:45:29","slug":"pet-health-insurance-education","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/","title":{"rendered":"Educate and Elevate"},"content":{"rendered":"<p>At its 2019 convention, the American Veterinary Medical Association revised its pet health insurance policy to be more supportive of client education. The AVMA\u2019s official policy now begins: \u201cThe AVMA endorses the concept of pet health insurance that provides coverage to help defray the cost of veterinary medical care and encourages veterinary health care teams to proactively educate their clients about the existence of such resources.\u201d<\/p>\n<p>Many veterinarians have questions. What was behind the <a href=\"https:\/\/todaysveterinarybusiness.com\/revised-avma-policy-urges-pet-insurance-education\/\">policy change<\/a>? How can a veterinary practice best capitalize on pet health insurance? Are there risks to endorsing insurance?<\/p>\n<h3>The AVMA\u2019s Involvement<\/h3>\n<p>When the AVMA hired Dr. Michael Dicks, its first chief economist, in 2013, the fledgling Economics Division started a systematic program to learn more about factors that influence the demand for veterinary services. One research initiative involved the AVMA\u2019s commissioning a team of insurance experts at Mississippi State University to study the effect of pet insurance.<\/p>\n<p>After conducting two surveys and a sophisticated economic analysis, the MSU experts determined that pet insurance positively influenced the demand for veterinary services. They concluded that owners of insured dogs spent as much as $216 more a year for veterinary services than did the owners of uninsured dogs.<\/p>\n<p>About the time of the AVMA project, the North American Pet Health Insurance Association, an industry trade group, was conducting research, too. NAPHIA commissioned Brakke Consulting and a large market research firm, Lieberman Research Worldwide, to survey pet owners and veterinarians.<\/p>\n<p>The NAPHIA studies corroborated the AVMA work. NAPHIA found that dog owners with pet insurance spent on average 29% more a year on veterinary care and cat owners with insured felines spent an astounding 81% more. (The MSU study did not include cats.)<\/p>\n<p>Further, the NAPHIA research among veterinarians showed the majority of companion animal practitioners \u2014 56% \u2014 wished that all their patients were insured. Only 5% of practitioners said they strongly opposed the use of pet health insurance.<\/p>\n<h3>Refining the AVMA Policy<\/h3>\n<p>With new research data in hand, the AVMA\u2019s Veterinary Economic Strategy Committee decided to review the published policy on pet health insurance.<\/p>\n<p>\u201cThe old policy wasn\u2019t anti-pet insurance, it was basically neutral,\u201d said committee chair Peter Weinstein, DVM, MBA. \u201cThe AVMA and NAPHIA studies clearly showed that more use of pet insurance is in the best interest of pets, as well as veterinarians. We felt the AVMA policy should reflect that.\u201d<\/p>\n<p>Dr. Weinstein also noted that an article in the financial press indicated that as many as 40% of pet owners were not aware that pet health insurance existed.<\/p>\n<p>Rather than completely rewrite the AVMA policy, the committee, working in collaboration with the AVMA\u2019s Council on Veterinary Services, added just 17 words to the existing policy: \u201cand encourages veterinary health care teams to proactively educate their clients about the existence of such resources.\u201d<\/p>\n<p>\u201cAs pet owners\u2019 primary advisers on pet health,\u201d Dr. Weinstein said, \u201cit falls to veterinarians to educate them on all aspects of responsible pet care. If pet owners are more aware of the existence of pet insurance and are encouraged to explore it, then potentially the pet owner, the pet and ultimately the veterinary practice benefits.<\/p>\n<p>\u201cWe expect veterinarians to educate pet owners about heartworm and flea control, essential vaccines, and about financial tools such as Care Credit,\u201d he said. \u201cIt\u2019s also incumbent on veterinarians to educate their clients about the availability of pet health insurance.\u201d<\/p>\n<h3>Educating Clients<\/h3>\n<p>NAPHIA found that while most veterinarians were supportive of pet insurance, their efforts were limited to putting brochures in the waiting area and perhaps adding them to puppy and kitten kits.<\/p>\n<p>\u201cUnfortunately, the research showed that this passive form of education just wasn\u2019t working,\u201d said NAPHIA\u2019s executive director, Kristen Lynch. \u201cIt takes face-to-face communication to <a href=\"https:\/\/todaysveterinarybusiness.com\/take-the-lead-on-pet-insurance\/\">educate pet owners<\/a>. Brochures are good handouts after you\u2019ve talked about the topic.\u201d<\/p>\n<p>Using its research and interviews with veterinary practices that were successfully educating clients about insurance, NAPHIA published a best-practices guide available for download at <a href=\"http:\/\/bit.ly\/2OoB8mn\">http:\/\/bit.ly\/2OoB8mn<\/a>.<\/p>\n<p>Among the most important best practices were:<\/p>\n<ul>\n<li>Put someone in charge; have a pet insurance education champion.<\/li>\n<li>Get the entire team on board, meaning veterinarians as well as staff.<\/li>\n<li>Talk to clients about pet health insurance. Don\u2019t rely on literature only.<\/li>\n<li>Provide value-added services such as submitting claims for clients.<\/li>\n<li>Take advantage of no-cost trial policies when available.<\/li>\n<\/ul>\n<h3>Finding What Works For You<\/h3>\n<p>It\u2019s one thing to know what to do and another to know how to do it.<\/p>\n<p>San Tan Animal Hospital in Queen Creek, Arizona, learned by trial and error how to best educate clients. The rapidly growing, seven-doctor practice, just 4 years old, had worked previously with practice management consultant <a href=\"https:\/\/todaysveterinarybusiness.com\/why-is-pet-insurance-so-polarizing\/\">Wendy Hauser<\/a>, DVM, who later joined ASPCA Pet Health Insurance as veterinary relations director. As part of a research project Dr. Hauser was conducting, San Tan Animal Hospital agreed to set a goal of educating clients about pet health insurance.<\/p>\n<p>\u201cWe were always in favor of pet health insurance,\u201d said Kristi Kruger, one of two practice managers. \u201cBut we were like most practices, I guess. We had brochures available and would answer questions\u00a0when asked.\u201d<\/p>\n<p>Working with Dr. Hauser, San Tan started a yearlong program of client education, making it a practice-wide priority. Conversations were held, brochures were placed in new-client folders and clients were encouraged to investigate ASPCA\u2019s 30-day no-cost trial policy.<\/p>\n<p>With the insurer\u2019s help, San Tan kept track of new policies purchased by clients. While San Tan discussed other brands of pet insurance as well, it tracked only new ASPCA policies.<\/p>\n<p>\u201cEven with all this effort, after three months we saw that what we were doing wasn\u2019t working. We just weren\u2019t getting much traction,\u201d Kruger said. \u201cIt was shocking and frustrating.\u201d<\/p>\n<p>At the next team meeting, the practice managers challenged the team. \u201cWe said: \u2018We all believe in this. We\u2019re trying. It\u2019s not working. What can we do?\u2019\u201d Kruger recalled.<\/p>\n<p>At the start of the initiative, the education burden was placed on the front desk, a very hectic place. The client service representatives were busy checking patients in and out, scheduling follow-up appointments, ringing up purchases, answering questions \u2014 well, you know how it is.<\/p>\n<p>During the team meeting, the veterinary nurses stepped up.<\/p>\n<p>\u201cThe nurses volunteered,\u201d Kruger said. \u201cThey said, \u2018Our client conversations are about the health of the pet. It\u2019s a perfect time to educate them about pet insurance.\u2019\u201d<\/p>\n<p>Almost overnight, the practice started seeing results \u2014 from three or four new patient policies a month to 40 or more. To the practice\u2019s surprise, the approach worked with cat owners, too.<\/p>\n<h3>More Than Money<\/h3>\n<p>With more and more patients insured, San Tan saw measurable revenue benefits. But there was more to it than that, Kruger said.<\/p>\n<p>\u201cWe\u2019re all sensitive to the stress when clients say \u2018no,\u2019\u201d she said. \u201cIt\u2019s tough on the doctors and it\u2019s tough on the nurses presenting the treatment plan. With insured pets, we don\u2019t hear \u2018no.\u2019 Sometimes clients don\u2019t even ask about cost. They just say \u2018do it.\u2019 There is great satisfaction for all of us when we can do for the pet what it really needs.\u201d<\/p>\n<p>Dr. Hauser noted that while nurses made the initiative work at San Tan, other practices might have a different approach. Each practice must do what is best for educating clients because there\u2019s no one-size-fits-all, according to Dr. Hauser.<\/p>\n<p>\u201cIt\u2019s also important to have realistic expectations,\u201d she said. \u201cCurrently, perhaps 2% or 3% of patients are insured. If you work hard at it and get 5% or 10% of patients insured, that\u2019s a home run. And the momentum will build.\u201d<\/p>\n<h3>A Matter of Scale<\/h3>\n<p>After the AVMA House of Delegates voted to revise the pet health insurance policy, a few negative comments showed up on veterinary message boards. The sentiments were what you might expect:<\/p>\n<ul>\n<li>\u201cNo way I\u2019m selling insurance.\u201d<\/li>\n<li>\u201cWe don\u2019t want insurance companies to do to vet medicine what they did to human health care.\u201d<\/li>\n<\/ul>\n<p>Dr. Weinstein has a different viewpoint. \u201cWe need to recognize that change alone is uncomfortable and when the status quo is disrupted, especially with veterinarians, there is no shortage of concerns brought forth,\u201d he said. \u201cWhat is necessary is that every pet-owning client be aware of pet insurance, and have the opportunity to explore whether it\u2019s a good fit for them or not.<\/p>\n<p>\u201cAfter all, we have a responsibility to our patients, and by advocating for the consideration of pet insurance, we can be confident that more patients are going to get more and better care. Research proves it.\u201d<\/p>\n<p>There\u2019s a purely mathematical reason why veterinarians have nothing to fear from pet insurance. Look at human medicine. It\u2019s a $3.5 trillion business in the United States. More than 90% of Americans have health insurance. Insurance companies pay providers directly.<\/p>\n<p>By comparison, veterinary medicine is a $27 billion industry, according to the AVMA. Only 2.3% of dogs and less than 1% of cats are insured, according to NAPHIA. And in most cases, pet insurance companies reimburse pet owners, not providers. From a practical standpoint, the economic influence over doctor decisions in veterinary medicine is virtually non-existent.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s no secret that insured clients spend more on veterinary care.<\/p>\n","protected":false},"author":105,"featured_media":7463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[318],"tags":[],"class_list":["post-7462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-may-2020","column-features","clinical_topics-pet-insurance"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Educate and Elevate | Today&#039;s Veterinary Business<\/title>\n<meta name=\"description\" content=\"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Educate and Elevate\" \/>\n<meta property=\"og:description\" content=\"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-01T07:00:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Educate and Elevate\",\"datePublished\":\"2020-04-01T07:00:35+00:00\",\"dateModified\":\"2022-06-15T17:45:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/\"},\"wordCount\":1525,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/03\\\/Pet-Insurance.jpg\",\"articleSection\":[\"April\\\/May 2020\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/\",\"name\":\"Educate and Elevate | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/03\\\/Pet-Insurance.jpg\",\"datePublished\":\"2020-04-01T07:00:35+00:00\",\"dateModified\":\"2022-06-15T17:45:29+00:00\",\"description\":\"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/03\\\/Pet-Insurance.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2020\\\/03\\\/Pet-Insurance.jpg\",\"width\":1024,\"height\":544,\"caption\":\"Each veterinary practice must do what is best for educating clients about pet health insurance because there\u2019s no one-size-fits-all.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/pet-health-insurance-education\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Educate and Elevate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Educate and Elevate | Today&#039;s Veterinary Business","description":"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Educate and Elevate","og_description":"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2020-04-01T07:00:35+00:00","article_modified_time":"2022-06-15T17:45:29+00:00","og_image":[{"width":1024,"height":544,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/"},"author":{"name":"","@id":""},"headline":"Educate and Elevate","datePublished":"2020-04-01T07:00:35+00:00","dateModified":"2022-06-15T17:45:29+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/"},"wordCount":1525,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg","articleSection":["April\/May 2020"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/","name":"Educate and Elevate | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg","datePublished":"2020-04-01T07:00:35+00:00","dateModified":"2022-06-15T17:45:29+00:00","description":"Veterinarians have nothing to fear from pet health insurance. Look at human medicine, where more than 90% of Americans have health insurance.","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/Pet-Insurance.jpg","width":1024,"height":544,"caption":"Each veterinary practice must do what is best for educating clients about pet health insurance because there\u2019s no one-size-fits-all."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-health-insurance-education\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Educate and Elevate"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/7462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=7462"}],"version-history":[{"count":2,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/7462\/revisions"}],"predecessor-version":[{"id":17220,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/7462\/revisions\/17220"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/7463"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=7462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=7462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=7462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}