{"id":7274,"date":"2020-03-09T14:21:20","date_gmt":"2020-03-09T14:21:20","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=7274"},"modified":"2022-06-15T17:45:21","modified_gmt":"2022-06-15T17:45:21","slug":"internet-is-king-in-pet-product-sales","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/internet-is-king-in-pet-product-sales\/","title":{"rendered":"Online Is King in Pet Product Sales"},"content":{"rendered":"

Internet sales of pet products jumped in one year by 22.5%, giving online merchants the largest share of the U.S. market, according to a new report.<\/p>\n

The research firm Packaged Facts<\/a> also found that pet product sales at mass merchandisers such as Walmart, Target and Meijer rose by 7.8% from 2018 to 2019. Some of the gain came at the expense of pet specialty chains such as PetSmart, Petco and Pet Supplies Plus, which experienced a 4.7% drop in sales.<\/p>\n

Overall, sales in all pet product channels totaled an estimated $55 billion in 2019. Online sellers, including PetSmart-owned Chewy, captured $12.25 billion for a 22.4% share. Following closely were pet specialty chains with a 21.7% share and mass merchandisers at 20.8%. Supermarkets, wholesale clubs and other merchants made up the remainder.<\/p>\n

Helping mass merchandisers to stay competitive is the availability of superpremium pet foods from makers such as Blue Buffalo. The company\u2019s consumer brands also can be found in supermarkets.<\/p>\n

Online merchants should hold the edge for years to come. E-commerce sales of pet products are forecast to hit $17.9 billion by 2024 for a 26% market share.<\/p>\n

\u201cThe internet is irreversibly transforming the pet product retailing landscape and recasting channel shares,\u201d Packaged Facts stated.<\/p>\n

The full report, \u201cU.S. Pet Market Focus: Mass Market Channel Shoppers,\u201d is available for purchase at http:\/\/bit.ly\/3cLM7Ac<\/a>.<\/p>\n

The source of the estimates and projections came from consumer and pet owner surveys conducted by Simmons Market Research and Packaged Facts, respectively.<\/p>\n

\n

Did you know a subscription to Today\u2019s Veterinary Business is free to qualified veterinary professionals? All you have to do is sign up here<\/a> (and renew each year). You also can sign up to receive the Today\u2019s Veterinary Business weekly e-newsletter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The e-commerce channel was worth $12.<\/p>\n","protected":false},"author":45,"featured_media":7275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nOnline Is King in Pet Product Sales | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Internet sales of pet products jumped in one year by 22.5%, giving online merchants the largest share of the U.S. market.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Is King in Pet Product Sales\" \/>\n<meta property=\"og:description\" content=\"Internet sales of pet products jumped in one year by 22.5%, giving online merchants the largest share of the U.S. market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/internet-is-king-in-pet-product-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-09T14:21:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:45:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2020\/03\/E-commerce-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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