{"id":6872,"date":"2019-12-10T12:07:29","date_gmt":"2019-12-10T20:07:29","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=6872"},"modified":"2022-06-15T17:45:10","modified_gmt":"2022-06-15T17:45:10","slug":"metlife-to-acquire-petfirst-health-insurance","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/metlife-to-acquire-petfirst-health-insurance\/","title":{"rendered":"MetLife to acquire PetFirst health insurance"},"content":{"rendered":"

PetFirst, a small player in the pet health insurance market, has agreed to a takeover by one of the world\u2019s largest financial services companies.<\/p>\n

MetLife Inc. reported that its purchase of privately held PetFirst is expected to close in the first quarter of 2020. Terms were not disclosed.<\/p>\n

MetLife plans to work with other companies to promote PetFirst insurance as an employee benefit.<\/p>\n

\u201cPet insurance has become an increasingly important voluntary benefit, and this transaction allows us to capitalize on this rapidly growing market opportunity,\u201d said Ramy Tadros, president of U.S. Business for MetLife. \u201cToday\u2019s employees have an increasing expectation of their employer to support their lives holistically, and offering pet insurance provides our customers\u2019 employees additional support against unexpected out-of-pocket pet health expenses.\u201d<\/p>\n

PetFirst insures more than 40,000 pets across the United States. Industry giants Nationwide and Trupanion have more than 750,000 and 600,000 policyholders, respectively.<\/p>\n

MetLife and PetFirst stated that they view the pet insurance market<\/a> as \u201cunderpenetrated and fast-growing.\u201d Fewer than 2% of North American pets are insured.<\/p>\n

\u201cWith MetLife\u2019s tremendous reach and resources, we see a strong opportunity to help more pet parents get access to pet insurance and alleviate the potential financial burden of a sick or injured pet,\u201d said PetFirst CEO Katie Blakeley.<\/p>\n

PetFirst, headquartered in Jeffersonville, Indiana, will become the third small insurer to be sold in recent months. Pets Best is now owned by CareCredit and Embrace Pet Insurance<\/a> was acquired by NSM Insurance Group.<\/p>\n

\n

Did you know a subscription to Today\u2019s Veterinary Business is free to qualified veterinary professionals? All you have to do is sign up here<\/a> (and renew each year). You also can sign up to receive the Today\u2019s Veterinary Business weekly e-newsletter.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

PetFirst, a small player in the pet health insurance market, has agreed to a takeover by one of the world\u2019s largest financial services companies.<\/p>\n","protected":false},"author":45,"featured_media":6873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nMetLife to acquire PetFirst health insurance | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"PetFirst, a small player in the pet health insurance market, has agreed to a takeover by one of the world\u2019s largest financial services companies.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MetLife to acquire PetFirst health insurance\" \/>\n<meta property=\"og:description\" content=\"PetFirst, a small player in the pet health insurance market, has agreed to a takeover by one of the world\u2019s largest financial services companies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/metlife-to-acquire-petfirst-health-insurance\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-10T20:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-15T17:45:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/12\/PetFirst.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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