{"id":6761,"date":"2019-12-01T00:00:53","date_gmt":"2019-12-01T08:00:53","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=6761"},"modified":"2022-06-15T17:45:09","modified_gmt":"2022-06-15T17:45:09","slug":"5-technology-must-haves","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/5-technology-must-haves\/","title":{"rendered":"5 technology must-haves"},"content":{"rendered":"

Technology has changed how our world operates in almost every way imaginable, from the way we connect with family and friends to the ways we shop, work and live.<\/p>\n

Let\u2019s start by looking at something universal, like shopping. A recent study predicted that e-commerce sales will balloon to $4.5 trillion by 2021, up from $2.3 trillion in 2017. Even 10 years ago, the majority of consumers would head to a local shop to pick up needed items, while today more and more of these people use technology to shop online because of the convenience.<\/p>\n

In the veterinary industry, most practices expect pet owners to call in and then drive to the clinic to pick up essentials like food and heartworm and flea medications while at the same time we \u2014 practice owners, doctors and staff alike \u2014 do our personal shopping online. We fetch quick rides through a ride-hailing app, never dialing a phone number, but we force pet owners to call us when they need something.<\/p>\n

Similarly, we leverage telemedicine by consulting online with our physicians, but we make pet owners take time off work for simple rechecks and evaluations. We receive texts from businesses of all types but seldom do we provide the same access to technology for pet owners. The anecdotes speak for themselves.<\/p>\n

We\u2019re All the Same<\/h3>\n

I ask during my lectures, \u201cHow many of you personally use technology each day? Think Uber, Amazon, Netflix, other apps and texting?\u201d Every hand shoots toward the ceiling without missing a beat. But the response is much more scattered when I ask a slightly different question: \u201cHow many of you use similar client-friendly technology within your veterinary practice each day?\u201d<\/p>\n

What’s clear to me from my travels and lectures is that our industry isn\u2019t adapting as fast as it\u2019s capable of. While by my analysis we\u2019re outpacing the field of dentistry, which previously set the standard of tech integration in medicine, we\u2019re still depriving consumers of some of the technologies they most crave, specifically related to online shopping and smartphone functionality.<\/p>\n

Another critical element is the spending habits of millennials, our largest pet-owning demographic. While some practice owners believe that rising student debt means millennials won\u2019t spend their hard-earned dollars on their pets, the statistics show something different.<\/p>\n

When it comes to pets and pet care, millennials are putting any and all debt woes aside and spending liberally.<\/p>\n

Money Talks<\/h3>\n

Since millennials spend an average of $1,285 a year on their pets, we can\u2019t ignore their needs and desires. Millennials increasingly want technological features like text updates, the ability to shop for pet medications online, appointment bookings via mobile app and digital medical records. (A 2016 survey found that 86% of all pet owners would like instant access to such records.)<\/p>\n

To help you get started implementing tech-savvy solutions, I\u2019ve put together my five top tips for using technology to better engage clients. The list applies to all pet owners and has something that every practice can integrate into their operations.<\/p>\n

1. Online pharmacy:<\/strong> Ask clients through social media and email polls how they prefer to shop for pet medications. Our industry has a huge number of online pharmacy<\/a> options, so gauging your clients\u2019 desires before you implement a solution will ensure that the rollout pleases a fair share of your clientele. Importantly, don\u2019t forget to promote the pharmacy once it\u2019s up and running, because pet owners need to know it\u2019s there to utilize it.<\/p>\n

If you oppose the idea of an online pharmacy, track how many outgoing scripts you have and tally the revenue opportunity, and then reassess. If you\u2019re still not ready, at least have an app where clients can request refills 24\/7. Trust me, online pharmacies aren\u2019t going away anytime soon.<\/p>\n

2. Texting:<\/strong> Ask new clients at registration for permission to send basic updates about their pet after it\u2019s dropped off for care and to send appointment reminders.<\/p>\n

3. Mobile app:<\/strong> Using an app can do wonders for a veterinary practice and appeal to all generations of clients. Whether it\u2019s a remote-monitoring app that engages clients in the ongoing health of their pets or an app that allows pet owners to participate in a loyalty program and request refills and appointments (or both), these software applications are quickly becoming a staple of successful veterinary practices.<\/p>\n

4. Telemedicine:<\/strong> Consider utilizing telemedicine<\/a> to engage clients remotely between visits for services like nutritional counseling, quick checkups and other basic care. This makes accessing veterinarians even more convenient for pet owners and incentivizes clients who might be unable to visit because of logistical or personal reasons.<\/p>\n

5. Social media:<\/strong> Don\u2019t just post a meme or statistic in the hope of getting a quick like. Instead, use social media<\/a> to effectively engage with clients by emphasizing patient stories. These narratives can clearly showcase the importance of pet care and provide compelling opportunities for pet owners to organically interact with your veterinary practice.<\/p>\n

Next time you\u2019re tempted to post a pretty photo, think about the story behind the photo and work on crafting a larger story to better engage with pet owners.<\/p>\n

You don\u2019t have to transform your practice overnight to successfully implement these technological solutions. Pick one or two from the list and implement them, paying close attention to client feedback and results. You\u2019ll be able to refine, improve and home in ever closer to the wants, needs and desires of pet owners.<\/p>\n

When they see that you\u2019re paying close attention, they\u2019re going to return the favor through increased loyalty.<\/p>\n

Now that\u2019s something worth writing home about, or better yet, texting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Your clients take advantage of everything the modern world has to offer, and so do you.<\/p>\n","protected":false},"author":54,"featured_media":6762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[316],"tags":[],"class_list":["post-6761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2019-january-2020","column-socially-acceptable","clinical_topics-social-media"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\n5 technology must-haves | Today's Veterinary Business<\/title>\n<meta name=\"description\" content=\"Technology has changed how the world operates. 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