{"id":5781,"date":"2019-06-27T15:29:05","date_gmt":"2019-06-27T22:29:05","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=5781"},"modified":"2022-03-07T21:41:42","modified_gmt":"2022-03-07T21:41:42","slug":"pet-insurance-could-get-a-boost-from-avma","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/pet-insurance-could-get-a-boost-from-avma\/","title":{"rendered":"Pet insurance could get a boost from AVMA"},"content":{"rendered":"

Veterinary clients might learn a lot more about pet health insurance if the AVMA House of Delegates approves a resolution at the panel\u2019s summer meeting.<\/p>\n

An update to a longstanding American Veterinary Medical Association policy would encourage veterinary practices to proactively educate clients about the existence of pet insurance.<\/p>\n

Today, some practices do little or no marketing of pet insurance while others promote it extensively as a means of cutting client costs and helping to ensure optimal patient health. According to the North American Pet Health Insurance Association, an industry trade group, almost 2.2 million U.S. cats and dogs had coverage in 2018, an 18% one-year rise<\/a>.<\/p>\n

Resolution 7 keeps the current AVMA policy in place but adds a line about educating clients. The policy \u201cendorses the concept of pet health insurance\u201d and states that insurance policies should require a veterinarian-client-patient relationship and \u201cnever interfere with the veterinarian\u2019s rate structures.\u201d<\/p>\n

The resolution followed a review by the AVMA Council on Veterinary Science at the request of the Veterinary Economic Strategy Committee.<\/p>\n

\u201cAfter discussion between the two entities, the policy was revised to note that [the] \u2018veterinary health care team\u2019 should make clients aware of the existence of health insurance,\u201d a statement about the resolution notes.<\/p>\n

Brakke Consulting senior consultant John Volk assisted NAPHIA during talks with the AVMA.<\/p>\n

\u201cFollowing the completion of \u2026 NAPHIA and AVMA studies, both of which showed a positive impact of pet health insurance on demand for veterinary services, NAPHIA worked with AVMA to update its policy on pet health insurance<\/a> to make it more proactive,\u201d he said.<\/p>\n

\u201cResolution 7 was the result, a relatively minor but important modification of the existing AVMA policy. The wording has gone through a few iterations over the course of several meetings and the involvement of multiple committees.<\/p>\n

\u201cI hope it passes. It is consistent with the attitudes of a majority of practitioners, and is in the best interests of both veterinarians and their clients.\u201d<\/p>\n

Steve Shell, chairman of NAPHIA\u2019s Veterinary Relations Working Group and vice president of veterinary channel development at Petplan, acknowledged that most clients don\u2019t know that pet insurance exists.<\/p>\n

\u201cIt is important for veterinary practice teams to proactively inform clients, especially clients with puppies, kittens and newly adopted pets, about pet health insurance as an important financial tool to help them afford the best care their hospital can provide and that their clients and patients deserve,\u201d Shell said. \u201cThen practices can refer clients directly to all the pet health insurance providers their staff and clients have good experiences with.<\/p>\n

\u201cClients can choose the policy that best fits their individual budget and their pet\u2019s medical needs.\u201d<\/p>\n

Kristen Lynch, NAPHIA\u2019s executive director, called Resolution 7 \u201can important opportunity for AVMA to help members and their hospital teams become better advocates for pet health insurance with their clients.\u201d<\/p>\n

The House of Delegates<\/a> will meet in August at the AVMA Convention in Washington, D.C.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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