{"id":542,"date":"2017-08-01T00:00:17","date_gmt":"2017-08-01T00:00:17","guid":{"rendered":"http:\/\/tvb.com.72-10-49-188.phoscreative.com\/?p=542"},"modified":"2022-03-18T18:26:57","modified_gmt":"2022-03-18T18:26:57","slug":"compete-profit-product-sales","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/","title":{"rendered":"Compete and Profit on Product Sales"},"content":{"rendered":"

I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang. My colleague on the other end insisted that I run to the nearest newsstand to pick up the most recent copy of Consumer Reports<\/em> magazine. I reluctantly complied. \u00a0<\/span><\/p>\n

There it was: a cover featuring an adorable, heart-tuggingly cute puppy with an ice pack on his head. The cover story, titled \u201cPets and Vets,\u201d explained how a pet owner could save thousands of dollars by finding cheaper veterinary drugs. <\/span><\/p>\n

For those of you who remember, the story felt like the end was coming for veterinary medicine, but more specifically for retail and pharmaceutical sales within our practices.<\/span><\/p>\n

Jump ahead 14 years and our industry is still going strong. Our swift thoughts of demise were quickly proven invalid. With that said, retail and pharmaceutical sales in veterinary clinics continue to be one of the most emotional and passionate topics within our industry. Attitudes toward box stores and online retailers are all over the place \u2014 anger, helplessness, frustration, jealousy and revenge, to name a few. <\/span><\/p>\n

Consumer Reports wasn\u2019t at fault. The cover story happened to be a visual milestone that would mark a future of change.<\/span><\/p>\n

Yes, It Can Be Done<\/h3>\n

I\u2019ll let you in on a little secret: Plenty of hospitals are benefiting and finding success from product sales. \u00a0<\/span><\/p>\n

I get frustrated when I see energy and emotion wasted on something clinics cannot change: competition. Don\u2019t get me wrong. I am well aware of the sales hardships that clinics have experienced over the years. But competition isn\u2019t going away, and, in many ways, it will intensify. We need to focus our energy on what we can control. Innovation and adaptation are critical to staying relevant in today\u2019s economy. Save the stories of the good old days for campfires.<\/span><\/p>\n

A critical misstep is this: We often recommend retail or pharmaceutical products that we know will improve a pet\u2019s overall health, but then we don\u2019t carry the products and we instead encourage a client to find them elsewhere. We have given in to the adage that we can\u2019t compete, we don\u2019t have the room, and we don\u2019t have the control or manpower. We simply have given up. \u00a0<\/span><\/p>\n

While some of our strategies and tactics for product sales are outdated and no longer viable, we do have hope. Wake up, practice owners and hospital administrators. Done correctly, sales of food, products and pharmaceuticals can and will continue to bring positive cash flow to practices and, more importantly, will lead to happier clients and healthier pets.<\/span><\/p>\n

Cut the Fat<\/h3>\n

Take a pledge today. If you and your associate veterinarians are going to continue to recommend specific products, you will carry them. Nothing is worse than the thought of a client wanting to do what is best for her beloved pet and we being unable to provide it. I find clinics doing the hard work \u2014 education and recommendation \u2014 and losing out on the easy part, the sale. Through minor changes and greater motivation, we can get this turned around in short time.<\/span><\/p>\n

The first step is to evaluate our product lines. Now is the time to do a mental inventory and consolidate. Over the years, lunch and learns have brought us multiple lines that produce relatively similar results. You as the practice owner or leader need to work with your medical team in establishing product lines that are consistent and focused. <\/span><\/p>\n

The last thing you need is five associate veterinarians making five different recommendations. Carrying all five products of the same category confuses the staff. If the team is confused, I guarantee that your clientele is confused and frustrated about getting different answers to the same problem. \u00a0<\/span><\/p>\n

Lunch and learns, when done correctly, are integral toward the success of product sales. However, over the years the veterinary industry has had a hard time saying \u201cno\u201d and ends up saying \u201cyes\u201d more times than not. After all, who can turn down an introductory offer? (\u201cBut wait, there\u2019s more!\u201d)<\/span><\/p>\n

Yes, there is more \u2014 more confusion and a lack of clarity and vision of what the practice believes in. This dangerous equation can send the client looking elsewhere for answers and you looking at your numbers and wondering why compliance is down. <\/span><\/p>\n

I don\u2019t believe in a once-size-fits-all mentality, but focus, efficiency and passion are the first steps to finding new success.<\/span><\/p>\n

Don\u2019t Forget Added Value<\/h3>\n

The four categories we see shopped most often are food, flea and tick, heartworm\/parasite control and NSAIDs. The technology and advancements in all four categories are remarkable. Think back to 2003, when Consumer Reports told pet owners how to save money on meds. Gone today are our shipping lag periods and inability to track inventory. Well-managed practices have streamlined these processes, bringing our overhead on inventory sales to an all-time low. \u00a0<\/span><\/p>\n

Many hospitals could use a swift kick in their business paradigm. What I find ironic is that many practice owners and administrators emanate the same behavior that many of our clients do. Where can I find the cheapest food or medications? Which distributor or manufacturer should I switch to?<\/span><\/p>\n

I am not going to make a blanket statement that everything is cost- or fee-driven. There is great precedence for the value-added equation. That is, when you purchase A, B or C from me you receive additional benefits; hence the increase in price. Many of us forget to tell clients about these additional benefits, and then we wonder why we are in this mess to begin with. Furthermore, we forget to ask ourselves, \u201cDo clients appreciate the additional benefits?\u201d Maybe yes, maybe no, but before we increase fees or prices because of added value, we better be sure it truly is \u201cadded value.\u201d<\/span><\/p>\n

Be inspired, and understand that unlimited success is to be had with food and pharmaceutical sales. While our outdated methods aren\u2019t going to resonate with today\u2019s clients \u2014 nor are our pricing strategies \u2014 great success is being had in many practices. Our colleagues understand that each client is far more educated today and has many more resources when shopping for products. \u00a0<\/span><\/p>\n

Now is the time to realize that you can be and need to be nimble in finding advantages through manufacturer rebates, loyalty programs, bulk buys, and staff and client education. Take solace in knowing that the July 2003 visual milestone was just that: a visual cue that marked the change to the product sales landscape. \u00a0<\/span><\/p>\n

Take the impassioned emotions each of you feel and expend the energy on positive changes within your practice so that you can continue to provide superior care to the patients you love and tend to each day.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang.<\/p>\n","protected":false},"author":48,"featured_media":544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[331],"tags":[],"class_list":["post-542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-august-september-2017","column-selling-points","clinical_topics-merchandising"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nCompete and Profit on Product Sales | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Compete and Profit on Product Sales\" \/>\n<meta property=\"og:description\" content=\"I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-01T00:00:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-18T18:26:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"682\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kellie Olah, PHR, SHRM-CP\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kellie Olah, PHR, SHRM-CP\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/\"},\"author\":{\"name\":\"Kellie Olah, PHR, SHRM-CP\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/9614f806dcfe7c247a222c01857a17ad\"},\"headline\":\"Compete and Profit on Product Sales\",\"datePublished\":\"2017-08-01T00:00:17+00:00\",\"dateModified\":\"2022-03-18T18:26:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/\"},\"wordCount\":1126,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/07\\\/Selling-Points-Merchandising.jpg\",\"articleSection\":[\"August\\\/September 2017\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/\",\"name\":\"Compete and Profit on Product Sales | Today's Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/07\\\/Selling-Points-Merchandising.jpg\",\"datePublished\":\"2017-08-01T00:00:17+00:00\",\"dateModified\":\"2022-03-18T18:26:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/07\\\/Selling-Points-Merchandising.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2017\\\/07\\\/Selling-Points-Merchandising.jpg\",\"width\":1024,\"height\":682},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/compete-profit-product-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Compete and Profit on Product Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today's Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/9614f806dcfe7c247a222c01857a17ad\",\"name\":\"Kellie Olah, PHR, SHRM-CP\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g\",\"caption\":\"Kellie Olah, PHR, SHRM-CP\"},\"sameAs\":[\"http:\\\/\\\/kolah@tvb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Compete and Profit on Product Sales | Today's Veterinary Business","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Compete and Profit on Product Sales","og_description":"I was traveling through the Salt Lake City airport in July 2003 when my flip phone rang.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/","og_site_name":"Today's Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2017-08-01T00:00:17+00:00","article_modified_time":"2022-03-18T18:26:57+00:00","og_image":[{"width":1024,"height":682,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg","type":"image\/jpeg"}],"author":"Kellie Olah, PHR, SHRM-CP","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Kellie Olah, PHR, SHRM-CP","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/"},"author":{"name":"Kellie Olah, PHR, SHRM-CP","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/9614f806dcfe7c247a222c01857a17ad"},"headline":"Compete and Profit on Product Sales","datePublished":"2017-08-01T00:00:17+00:00","dateModified":"2022-03-18T18:26:57+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/"},"wordCount":1126,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg","articleSection":["August\/September 2017"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/","name":"Compete and Profit on Product Sales | Today's Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg","datePublished":"2017-08-01T00:00:17+00:00","dateModified":"2022-03-18T18:26:57+00:00","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2017\/07\/Selling-Points-Merchandising.jpg","width":1024,"height":682},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/compete-profit-product-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Compete and Profit on Product Sales"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today's Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/9614f806dcfe7c247a222c01857a17ad","name":"Kellie Olah, PHR, SHRM-CP","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f55e65e276eae8be355823d5831be5df980813f18e1da51ce16c2524873ab19?s=96&d=mm&r=g","caption":"Kellie Olah, PHR, SHRM-CP"},"sameAs":["http:\/\/kolah@tvb.com"]}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=542"}],"version-history":[{"count":3,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/542\/revisions"}],"predecessor-version":[{"id":18648,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/542\/revisions\/18648"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/544"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}