{"id":5255,"date":"2019-04-01T00:00:12","date_gmt":"2019-04-01T07:00:12","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=5255"},"modified":"2022-03-15T20:20:56","modified_gmt":"2022-03-15T20:20:56","slug":"stop-gap-measures","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/","title":{"rendered":"Stop-gap measures"},"content":{"rendered":"<p>As you plow through the spring and gear up for what promises to be a busy summer season, maximizing efficiency and minimizing the craziness of the appointment schedule should be at the top of your mind. This year I am determined to coach up the reception team to passionately and proactively manage the calendar to the benefit of clients, patients, the team and the business. Put the following metrics and tips to use in your practice to optimize caseload productivity.<\/p>\n<h3>1. Appointment Fill Rates<\/h3>\n<p>Are your appointment hours reflective of the demand? Do too many days feel uncomfortably chaotic or unsettlingly slow? Calculate your appointment fill rate as the first-line objective measure of where you stand.<\/p>\n<p>The appointment fill rate is equal to the number of appointments seen divided by the number of available appointments. While published industry benchmarks for this metric are hard to come by, an 85 percent average fill rate (plus or minus 5 percentage points) is an optimal figure among experts.<\/p>\n<p>Consistently exceeding 90 percent capacity could lead to:<\/p>\n<ul>\n<li>Difficulty in providing appropriate care to sick patients.<\/li>\n<li>New and existing clients being unwilling to book non-urgent appointments well in advance.<\/li>\n<li>Unsustainable wait times.<\/li>\n<li>A burned-out team.<\/li>\n<\/ul>\n<p>Alternatively, fill rates dropping below 80 percent could hurt profits, limit employee wages and create a demoralized, sluggish team.<\/p>\n<p>Leading practice management software systems struggle to automate the figure accurately, but a manual daily count might be time well spent when you consider adjusting your hospital\u2019s staffing and hours. If you use a flex scheduling model \u2014 appointments of 10, 20, 30 or 40 minutes, depending on the type \u2014 you should consider measuring the fill rate by the hour instead of by the appointment.<\/p>\n<p>Take note of various drop-off and worked-in exams to appropriately account for additional casework. Map the fill rates by doctor, day, week and month to detect patterns and adjust staffing.<\/p>\n<h3>2. Urgent Care Blocks<\/h3>\n<p>Given the target fill rate, reserve 15 to 20 percent of available appointments for same-day urgent care visits. If certain days are more popular or generate more sick patients \u2014 where I work it\u2019s Monday \u2014 consider additional urgent blocks or limiting prebooked wellness appointments.<\/p>\n<p>Strategically stagger these blocks among your doctors to optimize usage and appointment flow. Our first urgent care block of the day is at least 90 minutes after we open to allow time for these clients to call in. Our last block starts at least 60 minutes \u2014 ideally up to two hours \u2014 before we close so that heavy diagnostic workups don\u2019t keep the team at work late. If a sick patient has not claimed an urgent care block within 90 minutes of the scheduled time, the block is removed and can be filled with a same-day wellness appointment or other non-urgent matter.<\/p>\n<p>Strive to sandwich sick visits with wellness visits and medical progress exams to keep the appointment schedule running smoothly. Similarly, in a multidoctor practice, spread labor and mind-intensive cases among the available veterinarians to ensure a balanced workload. <a href=\"https:\/\/todaysveterinarynurse.com\/articles\/critical-components-to-successful-cpr-the-recover-guidelines-preparedness-and-team\/\">Color-coding<\/a> by appointment type helps receptionists recognize the visit type at a glance when a client is calling to schedule.<\/p>\n<h3>3. Plug the Holes<\/h3>\n<p>While I will argue that flex scheduling with predetermined urgent-care blocks is the most appropriate model for veterinary medicine, doing so can create inefficient gaps in the appointment book if they are not proactively managed by the customer service team. Instruct receptionists to first offer appointment options that best meet the schedule\u2019s needs as opposed to giving clients free reign to choose a time.<\/p>\n<p>Encourage receptionists to think critically about the appointment schedule and empower them to make adjustments that benefit the business and ultimately their paycheck.<\/p>\n<p>Our hospital\u2019s recent addition of real-time online scheduling has been popular among clients, particularly with new millennial pet owners and when email or text reminders generate wellness appointments. With regard to schedule efficiency, we benefit from the after-hours ability of clients to reserve early, empty appointment slots that might otherwise go unfilled.<\/p>\n<p>While automated online scheduling cannot be as effectively managed compared with a well-trained receptionist, the benefits outweigh any inefficiencies or inaccuracies that sometimes result. After four months of usage, online scheduling represents 11 percent of our doctor appointment bookings.<\/p>\n<h3>4. Customized Solutions<\/h3>\n<p>Consider diving deeper to identify inefficiencies, logistical bottlenecks and opportunities to leverage the support team. Over the past several years, our hospital has identified ways to free up doctor appointment hours without sacrificing patient and client care and, as a result, increase the number of invoices generated per hour by nearly 40 percent.<\/p>\n<p>For us, this included:<\/p>\n<ul>\n<li>Double-booking surgical follow-up exams instead of blocking dedicated time on the doctor\u2019s schedule.<\/li>\n<li>Giving veterinary nurse appointments their own column to avoid visual clutter on the doctor\u2019s schedule.<\/li>\n<li>Working with the team to improve the documenting of medical history to minimize extended appointments.<\/li>\n<li><a href=\"https:\/\/todaysveterinarybusiness.com\/the-art-and-science-of-follow-ups\/\">Implementing simple follow-up visits<\/a> \u2014 most often for ear rechecks \u2014 that are scheduled for half the amount of time. These patients are brought directly to the back of the hospital, and the veterinary nurse does the majority of the communication with the owner.<\/li>\n<li>Adding computerized shortcuts and automation to minimize a doctor\u2019s involvement with writing SOAPs, approving medication refills and ordering lab tests.<\/li>\n<\/ul>\n<h3>5. Stay on Target<\/h3>\n<p>Take an objective look at your practice\u2019s appointment data and find opportunities to smooth the daily schedule, ultimately striving for a steady appointment fill rate. Ask your team for input, and test solutions that challenge the status quo. Survey clients about what would motivate them to schedule and keep appointments. Perhaps it\u2019s extended hours, lunchtime appointments, drop-off capability, <a href=\"https:\/\/todaysveterinarybusiness.com\/book-ahead\/\">forward-booking<\/a> or online booking.<\/p>\n<p>Once you have dialed in an effective strategy, keep tabs on predictive monthly key performance indicators and make adjustments ahead of any major changes in demand.<\/p>\n<p>Cheers to a steady summer and to all your critical cases calling in at times other than 5 p.m. Friday!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your appointment calendar should be teeming with patients but not so crammed that you regularly turn away or turn off clients.<\/p>\n","protected":false},"author":43,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[342],"tags":[],"class_list":["post-5255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-may-2019","column-take-charge","clinical_topics-staff-training"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stop-gap measures | Today&#039;s Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stop-gap measures\" \/>\n<meta property=\"og:description\" content=\"Your appointment calendar should be teeming with patients but not so crammed that you regularly turn away or turn off clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T07:00:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T20:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"868\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lisa Greenhill, MPA, EdD\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lisa Greenhill, MPA, EdD\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/\"},\"author\":{\"name\":\"Lisa Greenhill, MPA, EdD\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/aaf15696ad16ab48ed0ee7bed72a84f6\"},\"headline\":\"Stop-gap measures\",\"datePublished\":\"2019-04-01T07:00:12+00:00\",\"dateModified\":\"2022-03-15T20:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/\"},\"wordCount\":970,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Take-Charge-0419.jpg\",\"articleSection\":[\"April\\\/May 2019\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/\",\"name\":\"Stop-gap measures | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Take-Charge-0419.jpg\",\"datePublished\":\"2019-04-01T07:00:12+00:00\",\"dateModified\":\"2022-03-15T20:20:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Take-Charge-0419.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Take-Charge-0419.jpg\",\"width\":1300,\"height\":868,\"caption\":\"Strive to sandwich sick visits with wellness visits and medical progress exams to keep the appointment schedule running smoothly.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/stop-gap-measures\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Stop-gap measures\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/aaf15696ad16ab48ed0ee7bed72a84f6\",\"name\":\"Lisa Greenhill, MPA, EdD\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g\",\"caption\":\"Lisa Greenhill, MPA, EdD\"},\"sameAs\":[\"http:\\\/\\\/www.tvb.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Stop-gap measures | Today&#039;s Veterinary Business","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Stop-gap measures","og_description":"Your appointment calendar should be teeming with patients but not so crammed that you regularly turn away or turn off clients.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2019-04-01T07:00:12+00:00","article_modified_time":"2022-03-15T20:20:56+00:00","og_image":[{"width":1300,"height":868,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg","type":"image\/jpeg"}],"author":"Lisa Greenhill, MPA, EdD","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Lisa Greenhill, MPA, EdD","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/"},"author":{"name":"Lisa Greenhill, MPA, EdD","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/aaf15696ad16ab48ed0ee7bed72a84f6"},"headline":"Stop-gap measures","datePublished":"2019-04-01T07:00:12+00:00","dateModified":"2022-03-15T20:20:56+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/"},"wordCount":970,"commentCount":1,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg","articleSection":["April\/May 2019"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/","name":"Stop-gap measures | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg","datePublished":"2019-04-01T07:00:12+00:00","dateModified":"2022-03-15T20:20:56+00:00","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Take-Charge-0419.jpg","width":1300,"height":868,"caption":"Strive to sandwich sick visits with wellness visits and medical progress exams to keep the appointment schedule running smoothly."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/stop-gap-measures\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Stop-gap measures"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/aaf15696ad16ab48ed0ee7bed72a84f6","name":"Lisa Greenhill, MPA, EdD","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e6542ff5fb701b308de6cb27e47b758b85030ea4c8ff007cda4d81f0f8c1e610?s=96&d=mm&r=g","caption":"Lisa Greenhill, MPA, EdD"},"sameAs":["http:\/\/www.tvb.com"]}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=5255"}],"version-history":[{"count":3,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5255\/revisions"}],"predecessor-version":[{"id":20650,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5255\/revisions\/20650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/5256"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=5255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=5255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=5255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}