{"id":5209,"date":"2019-04-01T00:00:57","date_gmt":"2019-04-01T07:00:57","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=5209"},"modified":"2022-03-15T19:24:09","modified_gmt":"2022-03-15T19:24:09","slug":"raise-your-standards","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/","title":{"rendered":"Raise your standards"},"content":{"rendered":"<p>We can all think of a business where an employee told us to \u201cHave a nice day\u201d as we left. Years ago, I imagine, the phrase \u201cHave a nice day\u201d was meaningful. At its best, the phrase conveys politeness and indicates that an employee has had basic customer service training. At its worst, it can be disingenuous when said with indifference. The phrase \u201cIt\u2019s my pleasure\u201d isn\u2019t a lot better because it has become so common and can be said unenthusiastically. Some employees have shortened the phrase to \u201cMy pleasure\u201d as if they can\u2019t be bothered to say the whole sentence.<\/p>\n<p>Surely we can do better with our <a href=\"https:\/\/todaysveterinarybusiness.com\/oh-what-a-relief-it-is\/\">client service<\/a>, but how do you rise above mediocrity and create memorable service? Here are effective ways to implement service standards in your veterinary practice that will help your business stand out.<\/p>\n<h3>Define the Goal<\/h3>\n<p>Client service standards are put in place so businesses can achieve a consistent level of service. The quality of service at McDonald\u2019s is different from that at Ruth\u2019s Chris Steak House, but both are consistent. It is the nature of standards and the team\u2019s adherence to the standards that dictates whether the level of service is average or exceptional.<\/p>\n<p>The first step in creating standards is for the leadership team to define the desired client experience. Consider these questions:<\/p>\n<ul>\n<li>What is most important to your clients?<\/li>\n<li>How do you want clients to feel?<\/li>\n<li>What do you want to be known for?<\/li>\n<li>How can you best achieve high levels of client engagement?<\/li>\n<li>How can your team make pet owners feel special?<\/li>\n<\/ul>\n<h3>Create Service Standards<\/h3>\n<p>When establishing standards, be as specific as possible to avoid any ambiguity about the delivery of desired service. A standard that states, \u201cBe nice to all clients,\u201d is too vague and subject to interpretation by individual employees. Standards should be clearly measurable based on observed behavior. For example, we can hear if an employee answers the phone by the third ring and we can see whether they smile when greeting clients.<\/p>\n<p>Be sure to include the team in the process of creating standards as this will help to achieve team buy-in for the standards. Allowing discussion time also affords the team an opportunity to give feedback about whether they feel the standards are reasonable and attainable. What is helpful is to have different teams in the practice brainstorm on the standards and reach consensus. For example, client service representatives can work on standards involving the telephone, client greetings and collecting payment while the technical team can work on standards for exam room interactions. Once the standards are agreed on, they need to be written and distributed to the entire team.<\/p>\n<h3>Deliver Authentic, Tailored Service<\/h3>\n<p>Every time I rent a car from Enterprise, the counter representative asks me, \u201cAre you here for business or pleasure?\u201d Enterprise has good service and I don\u2019t mind the question. But the query doesn\u2019t engage me, and I know it\u2019s asked of everyone.<\/p>\n<p>To raise the level of service, standards need to be created that encourage authenticity and can be tailored to the client. The goal is to be memorable and convey genuine caring to every pet owner.<\/p>\n<p>Here\u2019s how your team can change the basic standard goodbye phrase of \u201cHave a nice day\u201d into one that is authentic and sophisticated. It might sound like this:<\/p>\n<p>\u201cMrs. Jones, it was so great to see you and Sadie today. Enjoy date night with your husband. And be sure to let us know if you have any questions at all about Sadie\u2019s medication or care after you get home. I look forward to seeing you in a few weeks.\u201d<\/p>\n<p>To get to this higher level of service, the team would be trained to know that the standard of saying goodbye should include the client\u2019s name, the pet\u2019s name, a personal comment, if possible, and a reassuring phrase.<\/p>\n<h3>Focus on Points of Contact<\/h3>\n<p>Strive to develop standards for specific client interactions, or what I call \u201cpoints of contact.\u201d This way the team can focus on actions that have the greatest impact on pet owners, because these are repeatable client communications. Examples of points of contact include answering the telephone, greeting clients, admitting and <a href=\"https:\/\/todaysveterinarynurse.com\/articles\/orthopedics-pain-management-after-orthopedic-procedures\/\">discharging patients<\/a>, checking out clients, exam room appointments, and medical progress calls.<\/p>\n<p>Generally speaking, standards are either operational or involve a specific communication skill. Here are examples of client service standards that go beyond the basics to establish a higher level of service:<\/p>\n<p><strong>OPERATIONAL STANDARDS FOR ALL TEAM MEMBERS<\/strong><\/p>\n<ul>\n<li>All employees arrive five minutes before their scheduled start time to ensure that they are on the floor and ready to work at the beginning of each shift.<\/li>\n<li>All surgery and hospitalized patients are taken to the car by a team member after discharge to ensure that clients receive assistance and a high level of care.<\/li>\n<li>Make at least one positive comment or compliment about the pet during every visit.<\/li>\n<\/ul>\n<p><strong>COMMUNICATION STANDARDS<\/strong><\/p>\n<ul>\n<li>Validate client complaints with <a href=\"https:\/\/todaysveterinarybusiness.com\/from-critic-to-coach\/\">an empathy phrase<\/a> such as \u201cI\u2019m so sorry for the miscommunication\u201d or with a reassuring phrase such as \u201cI really appreciate you letting us know this.\u201d<\/li>\n<li>If an apology is appropriate, make it sincere and make eye contact. You can say, \u201cI\u2019m so sorry this happened, Mrs. Jones.\u201d<\/li>\n<\/ul>\n<p><strong>STANDARDS FOR PHONE COMMUNICATIONS<\/strong><\/p>\n<ul>\n<li>Apologize for putting clients on hold and thank them for their patience when you return to the line.<\/li>\n<li>Respond to client inquiries about fees with an enthusiastic \u201cI\u2019d be happy to tell you about our services.\u201d<\/li>\n<li>Engage callers with at least one comment or question such as \u201cI love Yorkies; they\u2019re so adorable\u201d or \u201cWhat kind of puppy did you get?\u201d<\/li>\n<\/ul>\n<p><strong>STANDARDS FOR GREETING CLIENTS<\/strong><\/p>\n<ul>\n<li>Always make eye contact when you say hello and when you say goodbye. Note the eye color to make sure you made a connection.<\/li>\n<li>Greet clients enthusiastically and with a smile. Greetings such as \u201cWelcome to [Your Hospital\u2019s Name]. Is this Jake?\u201d are appropriate.<\/li>\n<li>Use the client\u2019s name and pet\u2019s name when speaking to owners. For example, use phrases such as \u201cMrs. Smith, we\u2019re ready to see Chloe now. Can you follow me to the exam room?\u201d<\/li>\n<\/ul>\n<p><strong>STANDARDS FOR EXAM ROOM INTERACTIONS<\/strong><\/p>\n<ul>\n<li>Explain every action to clients so they know what is being done.<\/li>\n<li>Always ask clients open-ended questions during their appointment, such as \u201cWhat questions do you have about what I\u2019ve explained so far?\u201d or \u201cTell me what questions you have.\u201d<\/li>\n<li>Thank clients. You can say, \u201cThank you for bringing Sophie in. And thank you for trusting us to provide care for her. We know how important she is to you.\u201d<\/li>\n<\/ul>\n<h3>Start Slowly<\/h3>\n<p>When implementing client service standards, start with just three to five covering the interactions above. This is because remembering a longer list and changing behavior patterns are difficult. Have team members focus on practicing a few standards for a period of time, and then assess everyone\u2019s progress every few weeks or monthly during staff meetings. Discuss what\u2019s working well and any challenges the team is facing. Once the team is trained and shows consistency in adhering to a few standards, you can incorporate more if you desire.<\/p>\n<p>Creating service standards can differentiate your practice if the standards help the team create an exceptional experience that pet owners remember. The benefits to your practice will be greater client loyalty and acquisition, and more pets ultimately will get the care they deserve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Authentic, personalized client service will differentiate your practice.<\/p>\n","protected":false},"author":25,"featured_media":5210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[342],"tags":[],"class_list":["post-5209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-april-may-2019","column-talk-the-talk","clinical_topics-client-communication"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Raise your standards | Today&#039;s Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Raise your standards\" \/>\n<meta property=\"og:description\" content=\"Authentic, personalized client service will differentiate your practice.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-01T07:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T19:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Peter Weinstein, DVM, MBA\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:site\" content=\"@tvbpublication\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Peter Weinstein, DVM, MBA\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/\"},\"author\":{\"name\":\"Peter Weinstein, DVM, MBA\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/8d005f60dfa9ae2ffadd086f1994cbec\"},\"headline\":\"Raise your standards\",\"datePublished\":\"2019-04-01T07:00:57+00:00\",\"dateModified\":\"2022-03-15T19:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/\"},\"wordCount\":1253,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Talk-the-Talk-0419.jpg\",\"articleSection\":[\"April\\\/May 2019\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/\",\"name\":\"Raise your standards | Today&#039;s Veterinary Business\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Talk-the-Talk-0419.jpg\",\"datePublished\":\"2019-04-01T07:00:57+00:00\",\"dateModified\":\"2022-03-15T19:24:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Talk-the-Talk-0419.jpg\",\"contentUrl\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2019\\\/03\\\/Talk-the-Talk-0419.jpg\",\"width\":1300,\"height\":680,\"caption\":\"The first step in creating standards is for the leadership team to define the desired client experience.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/raise-your-standards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Raise your standards\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#website\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"name\":\"Today&#039;s Veterinary Business\",\"description\":\"Veterinary Business Magazine\",\"publisher\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#organization\",\"name\":\"Today's Veterinary Business\",\"url\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"contentUrl\":\"https:\\\/\\\/todaysveterinarybusiness.com\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/2022\\\/02\\\/tvb-logo.png\",\"width\":258,\"height\":71,\"caption\":\"Today's Veterinary Business\"},\"image\":{\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/todaysveterinarybusiness\",\"https:\\\/\\\/x.com\\\/tvbpublication\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/todaysveterinarybusiness\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/navc.sitepreview.app\\\/todaysveterinarybusiness.com\\\/#\\\/schema\\\/person\\\/8d005f60dfa9ae2ffadd086f1994cbec\",\"name\":\"Peter Weinstein, DVM, MBA\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g\",\"caption\":\"Peter Weinstein, DVM, MBA\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Raise your standards | Today&#039;s Veterinary Business","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Raise your standards","og_description":"Authentic, personalized client service will differentiate your practice.","og_url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/","og_site_name":"Today&#039;s Veterinary Business","article_publisher":"https:\/\/www.facebook.com\/todaysveterinarybusiness","article_published_time":"2019-04-01T07:00:57+00:00","article_modified_time":"2022-03-15T19:24:09+00:00","og_image":[{"width":1300,"height":680,"url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg","type":"image\/jpeg"}],"author":"Peter Weinstein, DVM, MBA","twitter_card":"summary_large_image","twitter_creator":"@tvbpublication","twitter_site":"@tvbpublication","twitter_misc":{"Written by":"Peter Weinstein, DVM, MBA","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#article","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/"},"author":{"name":"Peter Weinstein, DVM, MBA","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/8d005f60dfa9ae2ffadd086f1994cbec"},"headline":"Raise your standards","datePublished":"2019-04-01T07:00:57+00:00","dateModified":"2022-03-15T19:24:09+00:00","mainEntityOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/"},"wordCount":1253,"commentCount":0,"publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg","articleSection":["April\/May 2019"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/","name":"Raise your standards | Today&#039;s Veterinary Business","isPartOf":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#primaryimage"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#primaryimage"},"thumbnailUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg","datePublished":"2019-04-01T07:00:57+00:00","dateModified":"2022-03-15T19:24:09+00:00","breadcrumb":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#primaryimage","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg","contentUrl":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Talk-the-Talk-0419.jpg","width":1300,"height":680,"caption":"The first step in creating standards is for the leadership team to define the desired client experience."},{"@type":"BreadcrumbList","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/raise-your-standards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/"},{"@type":"ListItem","position":2,"name":"Raise your standards"}]},{"@type":"WebSite","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#website","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","name":"Today&#039;s Veterinary Business","description":"Veterinary Business Magazine","publisher":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#organization","name":"Today's Veterinary Business","url":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/","url":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","contentUrl":"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2022\/02\/tvb-logo.png","width":258,"height":71,"caption":"Today's Veterinary Business"},"image":{"@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/todaysveterinarybusiness","https:\/\/x.com\/tvbpublication","https:\/\/www.linkedin.com\/company\/todaysveterinarybusiness"]},{"@type":"Person","@id":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/#\/schema\/person\/8d005f60dfa9ae2ffadd086f1994cbec","name":"Peter Weinstein, DVM, MBA","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a336576f27fe0dce0b3609456954ed42d0d2fecbd40baefbec521a3f44c63085?s=96&d=mm&r=g","caption":"Peter Weinstein, DVM, MBA"}}]}},"_links":{"self":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/comments?post=5209"}],"version-history":[{"count":2,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5209\/revisions"}],"predecessor-version":[{"id":20588,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/posts\/5209\/revisions\/20588"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media\/5210"}],"wp:attachment":[{"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/media?parent=5209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/categories?post=5209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-json\/wp\/v2\/tags?post=5209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}