{"id":5106,"date":"2019-03-25T09:33:43","date_gmt":"2019-03-25T16:33:43","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=5106"},"modified":"2022-03-15T20:44:26","modified_gmt":"2022-03-15T20:44:26","slug":"u-s-veterinary-care-is-a-nearly-19-billion-market","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/u-s-veterinary-care-is-a-nearly-19-billion-market\/","title":{"rendered":"U.S. Veterinary Care Is a Nearly $19 Billion Market"},"content":{"rendered":"

The American Pet Products Association is forecasting a 4.8 percent increase in spending on veterinary care in 2019, largely because of millennial pet owners.<\/p>\n

The trade group\u2019s annual pet industry spending breakdown found that clients spent $18.11 billion on veterinary care in 2018, a rise of 6.1 percent over the previous year. The total is expected to hit $18.98 billion in 2019.<\/p>\n

Overall spending in the U.S. pet industry<\/a> is estimated to top $75 billion in 2019, a record high and a year-over-year increase of 3.9 percent.<\/p>\n

\u201cMillennials continue to be the largest pet-owning demographic and this shows in the data,\u201d said Bob Vetere, president and CEO of the APPA. \u201cWe know this generation is willing to pay more for quality products and services to improve the health and well-being of their pets. Today more than ever, pet owners view their pets as irreplaceable members of their families and lives, and it\u2019s thanks to this that we continue to see such incredible growth within the pet care community.\u201d<\/p>\n

Growth in the veterinary sector in 2018 outpaced increases in other categories, such as pet food and supplies\/over-the-counter medications.<\/p>\n

The APPA<\/a> predicted that pet health insurance, which an estimated 1 to 2 percent of U.S. pet owners purchase, will grow in popularity \u201cwith pets living longer and requiring more complex and extended medical care.\u201d<\/p>\n

The human-animal bond influences how much people are willing to spend on their pets, the APPA noted.<\/p>\n

\u201cScientific research from the Human Animal Bond Research Institute shows that the bond formed between people and their pets yields valid health benefits to both pets and their owners,\u201d Vetere said. \u201cIt\u2019s a partnership; if you take care of your pets\u2019 health, they\u2019re going to take care of yours.\u201d<\/p>\n[table id=15 \/]\n","protected":false},"excerpt":{"rendered":"

The American Pet Products Association is forecasting a 4.<\/p>\n","protected":false},"author":45,"featured_media":5107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-5106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nU.S. Veterinary Care Is a Nearly $19 Billion Market | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"U.S. Veterinary Care Is a Nearly $19 Billion Market\" \/>\n<meta property=\"og:description\" content=\"The American Pet Products Association is forecasting a 4.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/u-s-veterinary-care-is-a-nearly-19-billion-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-25T16:33:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-15T20:44:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Injured-Dog2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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