{"id":4991,"date":"2019-03-03T17:25:43","date_gmt":"2019-03-04T01:25:43","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=4991"},"modified":"2022-03-16T14:28:11","modified_gmt":"2022-03-16T14:28:11","slug":"amazon-pet-food-shoppers-like-blue-buffalo","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/amazon-pet-food-shoppers-like-blue-buffalo\/","title":{"rendered":"Amazon Pet Food Shoppers Like Blue Buffalo"},"content":{"rendered":"

Amazon.com sold an estimated $1 billion worth of pet food in 2018 as the online retailer continued to eat away at a traditional veterinary revenue category.<\/p>\n

The market insights firm Edge by Ascential reported that Blue Buffalo products were most popular on Amazon<\/a>, making up 11 percent of total pet food sales. Blue produces mainstream diets sold online and in stores as well as therapeutic diets<\/a> marketed through veterinary hospitals.<\/p>\n

\u201cBlue Buffalo\u2019s continued top-selling status illustrates how important it is for brands to incorporate in their packaging what consumers are looking for: healthier pet foods. Blue Buffalo\u2019s top seller contains the keywords \u2018Protection Formula\u2019 and \u2018Natural\u2019 in the title,\u201d said Pete Andrews, director of insights at Edge by Ascential. \u201cThe brand includes in-depth content on their product detail pages along with complete ingredient lists, nutritional information, numerous customer reviews and peer-answered questions. … By encouraging consumer interaction on Amazon, brands can re-create some of the interactivity that pet owners value from brick-and-mortar stores.\u201d<\/p>\n

The second and third most popular brands on Amazon were Purina (9 percent) and Hill\u2019s Pet Nutrition (8 percent), both of which also make veterinary channel diets.<\/p>\n

Altogether, Amazon\u2019s pet food sales from 2017 to 2018 grew by 20 percent.<\/p>\n

\u201cPet owners are choosing brands with the right combination of pet nutrition and shopper value,\u201d Edge by Ascential stated. \u201cBrands that lost market in 2018 took their customer loyalty for granted.\u201d<\/p>\n

Amazon\u2019s private-label pet food brand, Wag, generated just $2 million, the report estimated.<\/p>\n

Sales of pet food and treats at U.S. veterinary hospitals declined by 5.8 percent, to $1.6 billion, in the 12-month period ended June 2018, according to a Neilsen Co. study.<\/p>\n","protected":false},"excerpt":{"rendered":"

Amazon.<\/p>\n","protected":false},"author":45,"featured_media":4992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nAmazon Pet Food Shoppers Like Blue Buffalo | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon Pet Food Shoppers Like Blue Buffalo\" \/>\n<meta property=\"og:description\" content=\"Amazon.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/amazon-pet-food-shoppers-like-blue-buffalo\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-04T01:25:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T14:28:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/03\/Cat-Dog-Food-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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