{"id":4951,"date":"2019-02-15T17:12:30","date_gmt":"2019-02-16T01:12:30","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=4951"},"modified":"2022-03-15T20:38:05","modified_gmt":"2022-03-15T20:38:05","slug":"fear-free-followers-see-benefits-of-certification","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/fear-free-followers-see-benefits-of-certification\/","title":{"rendered":"Fear Free followers see benefits of certification"},"content":{"rendered":"

Veterinary and pet professionals say earning Fear Free certification and using the knowledge gained to reduce fear, anxiety and stress<\/a> in animals has paid off handsomely.<\/p>\n

An online survey of 960 people revealed that 80 percent noticed an increase in gross revenue at their veterinary or pet services business and that nearly everyone \u2014 96 percent \u2014 said patient care improved.<\/p>\n

\u201cWe want professionals to understand that for their investments in Fear Free, there are many benefits that positively affect their teams, and most importantly, if clients increase their visits because they and their pets have pleasant experiences, their businesses will only grow,\u201d Fear Free chief operating officer Ruth Garcia said.<\/p>\n

The certification program, made up of online courses and other educational resources, teaches veterinary and pet professionals \u2014 from practitioners, nurses and receptionists to dog trainers and groomers \u2014 how to make the experience less stressful for animals and clients.<\/p>\n

\u201cFearful pets can present all kinds of physical issues that can mask the real problem of their visits,\u201d said Fear Free founder and CEO Marty Becker<\/a>, DVM. \u201cIf the heart is racing and blood pressure is rising, then the veterinarian is less likely to get to the root of the problem.\u201d<\/p>\n

The survey also found:<\/p>\n