{"id":4702,"date":"2019-01-29T12:00:28","date_gmt":"2019-01-29T20:00:28","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=4702"},"modified":"2022-03-16T14:41:14","modified_gmt":"2022-03-16T14:41:14","slug":"petplan-insurance-hires-communications-veteran-as-ceo","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/petplan-insurance-hires-communications-veteran-as-ceo\/","title":{"rendered":"Petplan Insurance Hires Communications Veteran as CEO"},"content":{"rendered":"

A business executive with experience growing television audiences has been named president and CEO of Petplan and given responsibility for expanding the pet health insurance company\u2019s<\/a> customer base.<\/p>\n

Paul Guyardo was chief commercial officer at Discovery Communications until December 2017 and before that was chief revenue and marketing officer at DirecTV. Petplan reported that Guyardo \u201cquadrupled subscribers of Eurosport Player\u201d while at Discovery and helped grow DirecTV subscribers from 15 million to 20 million.<\/p>\n

Petplan, based in Philadelphia, has an estimated U.S. market share of 7 percent.<\/p>\n

\u201cHealth insurance for pets is a big business in Europe but has yet to take off in the U.S. and Canada,\u201d said Petplan\u2019s chairman, Vernon W. Hill II. \u201cGiven Paul\u2019s incredible track record, he is the perfect person to introduce Petplan to millions of pet-loving homes across North America.\u201d<\/p>\n

Guyardo\u2019s previous jobs included chief marketing officer at Kmart Corp. and executive vice president of television and marketing at Home Shopping Network.<\/p>\n","protected":false},"excerpt":{"rendered":"

Paul Guyardo has been named president and CEO of Petplan.<\/p>\n","protected":false},"author":45,"featured_media":4703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nPetplan Insurance Hires Communications Veteran as CEO | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petplan Insurance Hires Communications Veteran as CEO\" \/>\n<meta property=\"og:description\" content=\"Paul Guyardo has been named president and CEO of Petplan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/petplan-insurance-hires-communications-veteran-as-ceo\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-29T20:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T14:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2019\/01\/Paul-Guyardo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1300\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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