{"id":4427,"date":"2018-12-01T00:00:30","date_gmt":"2018-12-01T08:00:30","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=4427"},"modified":"2022-03-07T18:58:59","modified_gmt":"2022-03-07T18:58:59","slug":"you-and-google","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/you-and-google\/","title":{"rendered":"You and Google"},"content":{"rendered":"<p>Mobile devices have changed the landscape of how people find businesses. Because smartphones are with us wherever we travel, we have access to information 24\/7. Hungry? Look at \u201cRestaurants near me\u201d to find out what is close by, see menus and check busy times. The snow is melting and mosquitoes are emerging? A search for \u201cHeartworm prevention near me\u201d can fix the problem.<\/p>\n<p>Searching for local businesses has increased to the point where everyone expects local information instantaneously. Google knows this because it analyzes search trends. To meet the demand of local information, Google has beefed up its Google My Business search feature.<\/p>\n<h3>It\u2019s a Must<\/h3>\n<p>Google My Business, or GMB, is now a key part of online marketing strategies. It\u2019s free to use and is packed with oodles of information that can assist a veterinary practice with managing how pet owners find and use the clinic\u2019s services.<\/p>\n<p>Visit <a href=\"http:\/\/www.google.com\/business\">www.google.com\/business<\/a> to get started. The first thing you will see upon signing in is a dashboard rich with information. Instead of focusing here for the moment, first make sure all of the practice\u2019s data is up to date and correct. To check whether everything is copacetic, look to the left, where various icons will be shown.<\/p>\n<p>Confirm that the following sections are completed:<\/p>\n<ul>\n<li><strong>Users:<\/strong> Every online platform should have more than one person as the administrator. The hospital owners should be listed, even if they never touch the site, and so should the people actively managing it. Any third party helping to maintain Google My Business should be listed as a user as well. A third party whose services are no longer needed can be deleted with a click.<\/li>\n<li><strong>Info:<\/strong> Multiple choices are under Options, such as setting the business hours, a description, the placement on Google Maps, a phone number, a website and an address.<\/li>\n<li><strong>Settings:<\/strong> Make sure all alerts are set to enable so that notifications are received quickly if something is amiss with the account.<\/li>\n<li><strong>Photos:<\/strong> Images are key. We are visual creatures and make decisions based on the photos we see. Happy pets with happy people are important for people searching for a new place to bring their pet.<\/li>\n<\/ul>\n<p>These sections in the administration area should be monitored and utilized weekly:<\/p>\n<ul>\n<li><strong>Reviews:<\/strong> This used to be a standalone digital marketing feature and is being rolled into local search and Google My Business. Building relationships with future clients can start with people reading how a business responds to a review. Timely replies to reviews left for the hospital can go a long way in persuading a pet owner to choose your hospital over another one.<\/li>\n<li><strong>Posts:<\/strong> Posts are like miniature ads and are free for now. The posts last for a week. This spot can be populated with things like specials of the week, upcoming holiday hours or what to do in an emergency.<\/li>\n<\/ul>\n<h3>Tracking the Data<\/h3>\n<p>Google, for better or worse, holds a ton of information on just about every person and every business, and <a href=\"https:\/\/todaysveterinarybusiness.com\/in-the-internet-we-trust\/\">Google<\/a> shares some of the information with a veterinary hospital through GMB. The facts that can be gleaned about people\u2019s behaviors are fascinating.<\/p>\n<p>Once in the administration area, look to the left and click on \u201cInsights\u201d to find behavioral usage numbers such as:<\/p>\n<ul>\n<li>How many people searched for the business.<\/li>\n<li>Where people viewed the business \u2014 in the directory or through maps.<\/li>\n<li>Customer actions, such as visiting the website, asking for directions or calling.<\/li>\n<li>Direction requests, broken down by ZIP code and showing a map.<\/li>\n<li>Phone calls, broken down by days of the week and volume.<\/li>\n<li>Photo views, or how many times your photos were seen compared to other businesses.<\/li>\n<\/ul>\n<p>Once a month, Google will email a snapshot of key indicators to the administrators. At a glance, you can see the number of people who found you on Google, asked for directions, visited the website or called. Google also shows the percentage change from the previous month. These indicators can provide direction in the practice\u2019s overall monthly marketing plan.<\/p>\n<h3>Extra-Cool Features<\/h3>\n<p>Google has added more depth to the Google My Business tool. These features are worth consideration to help keep tails coming through the clinic doors. They include:<\/p>\n<ul>\n<li><strong>Services:<\/strong> A practice can list what is offered, such as puppy or kitten wellness care, boarding, grooming and dental procedures.<\/li>\n<li><strong>Woman-owned business:<\/strong> If the business is owned by a woman, the fact can be listed.<\/li>\n<li><strong>Multiple location management:<\/strong> Very recently, Google allowed multiple locations to be seen in one dashboard.<\/li>\n<li><strong>Appointment scheduling:<\/strong> This is still in its infancy. A practice can allow requesting and booking appointments through Google My Business, but a Google partner must be used. Learn more at <a href=\"http:\/\/bit.ly\/2Skf4ch\">http:\/\/bit.ly\/2Skf4ch<\/a>.<\/li>\n<li><strong>Client messaging:<\/strong> When this feature is enabled, clients can text the number placed in GMB. For set-up instructions, go to <a href=\"http:\/\/bit.ly\/2Axtuiq\">http:\/\/bit.ly\/2Axtuiq<\/a>. Note that Google will show publicly how long a business took to respond to a text message. This means you need to be responsive, or just don\u2019t enable it.<\/li>\n<li><strong>Q&amp;A:<\/strong> Publicly, a questions and answers section can now be seen. Anyone can ask and anyone can answer. Reviewing the responses for accuracy is an important best practice.<\/li>\n<\/ul>\n<h3>Stay Up to Date<\/h3>\n<p>Google constantly institutes changes and then announces them to the world. To keep up with changes, including those on Google My Business, set a Google Alert at <a href=\"http:\/\/www.google.com\/alerts\">www.google.com\/alerts<\/a>.<\/p>\n<p>Start cultivating your hospital\u2019s Google My Business area today. With nurturing and care, it can bring clients through the door.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google, for better or worse, holds a ton of information on just about every person and every business.<\/p>\n","protected":false},"author":120,"featured_media":4428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[334],"tags":[],"class_list":["post-4427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-december-2018-january-2019","column-vetpartners-corner","clinical_topics-innovation-technology"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>You and Google | Today&#039;s Veterinary 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