{"id":4169,"date":"2018-10-30T15:10:56","date_gmt":"2018-10-30T22:10:56","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=4169"},"modified":"2022-03-09T14:53:01","modified_gmt":"2022-03-09T14:53:01","slug":"trupanion-hits-insurance-milestone-500000-pets","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/trupanion-hits-insurance-milestone-500000-pets\/","title":{"rendered":"Trupanion hits insurance milestone: 500,000 pets"},"content":{"rendered":"

Enrollment in Trupanion, one of North America\u2019s largest pet health insurers, has reached the half-million mark.<\/p>\n

CEO Darryl Rawlings called the milestone, which was achieved Oct. 19, \u201cnot one we take lightly.\u201d<\/p>\n

\u201cWe are humbled by the trust and loyalty of our members,\u201d Rawlings said. \u201cPet owners understand that worrying about the cost of care for their pet can be a thing of the past. Trupanion set out to solve the problem all loving responsible pet owners face, the challenge of budgeting for the unexpected when their pet becomes sick or injured.\u201d<\/p>\n

The Seattle company ended 2017 with 423,194 enrolled pets and revenue of $243 million. The 500,000 mark represents a jump of 18 percent in less than 11 months.<\/p>\n

Rawlings suggested that the North American pet health insurance<\/a> market, with estimated enrollment of 1 to 2 percent of cats and dogs, has plenty of room for growth.<\/p>\n

\u201cMarkets like the U.K. and Sweden have over 25 percent and 40 percent penetration rates, respectively,\u201d he said. \u201cPeople don\u2019t love their pets any less across the Atlantic.\u201d<\/p>\n

In other news, Trupanion<\/a> reported that Appulate, a technology provider to insurance agents and carriers, launched a medical insurance program for pets.<\/p>\n

\u201cAgents are using Appulate to connect to additional insurance products digitally and then be presented with a streamlined process to get quotes produced quickly,\u201d Trupanion stated. \u201cToday, Appulate offers a variety of property and casualty insurance products and programs, with Trupanion being the first time it will offer a pet health product.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Enrollment skyrockets by 18 percent in under 11 months.<\/p>\n","protected":false},"author":45,"featured_media":4170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-4169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nTrupanion hits insurance milestone: 500,000 pets | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trupanion hits insurance milestone: 500,000 pets\" \/>\n<meta property=\"og:description\" content=\"Enrollment skyrockets by 18 percent in under 11 months.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/trupanion-hits-insurance-milestone-500000-pets\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T22:10:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-09T14:53:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/10\/Cat-and-Vet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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