{"id":3362,"date":"2018-08-01T00:00:35","date_gmt":"2018-08-01T00:00:35","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=3362"},"modified":"2022-05-17T19:10:23","modified_gmt":"2022-05-17T19:10:23","slug":"new-from-petco-petcoach","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/new-from-petco-petcoach\/","title":{"rendered":"New from Petco: PetCoach"},"content":{"rendered":"

Strolling the exhibitor aisles at the Colorado Convention Center, I came across the industry heavyweights as well as the small vendors and everyone in between. But what grabbed my attention at the American Veterinary Medical Association convention was a company I didn\u2019t expect to see occupying a large island booth: Petco.<\/p>\n

Petco, like PetSmart, is competing aggressively in the veterinary space as Amazon and other online challengers capture a growing share of the pet supplies market. PetSmart stores host more than 850 Banfield hospitals, and Petco is expanding on a smaller scale with in-store Thrive and The Pet Vet practices and Vetco vaccination clinics.<\/p>\n

What was most interesting as I chatted with a recruiter was another logo emblazoned on the Petco signage: PetCoach<\/a>. What started as a pet advice website has evolved into a digital and brick-and-mortar business. The first PetCoach store opened in July in San Marcos, California, and more are on the way at existing Petco stores. A spokeswoman wouldn\u2019t say how many stores will be converted or where.<\/p>\n

What is PetCoach? Imagine a Petco store with less inventory and more space dedicated to services such as grooming, training, day care and bathing. Did I mention veterinary care \u2014 wellness checks, diagnostics, outpatient surgeries and mobile house calls?<\/p>\n

\u201cSure,\u201d you might say, \u201cmy hospital has it all, too.\u201d But wait, there\u2019s more. For $9 a month, a client \u2014 or \u201cmember,\u201d as PetCoach phrases it \u2014 gets up to five veterinary office visits a year, $2 self-washes, $4.99 phone or online consultations, product discounts, lower-priced training, grooming and day care services, and, to cap it all off, a free monthly toy or treat.<\/p>\n

That\u2019s quite a lineup. Add to the equation the Petco name and the company\u2019s marketing prowess and you might be saying, \u201cYikes!\u201d<\/p>\n

My view? First, PetCoach is not a game changer, but the rollout is worth keeping an eye on. Second, practices of all types and sizes can and do thrive in today\u2019s veterinary industry.<\/p>\n

Before I finish, I have a surprise for you. Turn to Page 50 for the debut of Legal Lingo, a column written by attorney Nicole Snyder. What do you know about noncompete agreements? Does a potential buyer of your practice want you to sign one? Do you want your prospective associate veterinarian to sign one? Legal Lingo, our 18th column, explains it all.<\/p>\n

What do you think about PetCoach? What\u2019s your reaction to the news on Page 7 that Long Island University wants to open a veterinary college a year from now? Email me at kniedziela@NAVC.com<\/a> so I can share your comments about these subjects and other trending topics.<\/p>\n","protected":false},"excerpt":{"rendered":"

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