{"id":3324,"date":"2018-07-19T14:57:26","date_gmt":"2018-07-19T21:57:26","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=3324"},"modified":"2022-03-09T19:35:54","modified_gmt":"2022-03-09T19:35:54","slug":"petco-dives-deeper-into-veterinary-medicine","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/petco-dives-deeper-into-veterinary-medicine\/","title":{"rendered":"Petco dives deeper into veterinary medicine"},"content":{"rendered":"<p>Petco has opened the first PetCoach, a combination veterinary hospital, pet supplies store and service provider.<\/p>\n<p>The store was launched July 17 in San Marcos, California, not far from Petco\u2019s San Diego headquarters. The retailer plans to convert an undisclosed number of Petco stores nationwide into PetCoach locations.<\/p>\n<p>\u201cWith PetCoach, we\u2019re reinventing the idea of a traditional pet store by providing complete care experiences \u2014 from grooming, training and day care to full-service veterinary care \u2014 that simply can\u2019t be delivered by mail or by a mass retailer,\u201d <a href=\"https:\/\/todaysveterinarybusiness.com\/petco-buys-pet-insurance-information-website\/\">Petco<\/a> CEO Ron Coughlin said.<\/p>\n<p>PetCoach veterinarians perform diagnostics, spays and neuters, and other outpatient surgical procedures. Mobile house calls are made using PetCoach-branded vans.<\/p>\n<p>For patients requiring a higher level of care, \u201cWe will partner with a local emergency veterinary hospital as well as other veterinary specialists to support any special needs or procedures we\u2019re unable to address, including overnight hospitalization when needed,\u201d said Christie Long, DVM, the director of veterinary medicine at Petco and PetCoach\u2019s chief veterinarian.<\/p>\n<p>One draw for pet owners are multiple service opportunities. Besides grooming, training and day care, PetCoach provides self-wash stations and nutrition advice.<\/p>\n<p>\u201cEvery \u2018Pet Coach\u2019 in the store has been trained and certified in pet nutrition and will be well-equipped to coach our guests on the best ways to address their pets\u2019 basic nutritional needs,\u201d Dr. Long said. \u201cFor pets with health concerns, our Pet Coaches will be able to provide a seamless referral to one of our onsite licensed veterinarians.\u201d<\/p>\n<p>The PetCoach business model includes a subscription veterinary program. For $9 a month, a client receives up to five office visits a year, $2 self-washes, $4.99 phone or online consultations, product discounts, and lower-priced training, grooming and day care. Standard prices are $30 for an office visit or remote consultation, $14 for a self-wash, $149 for a group training class and $35 for day care.<\/p>\n<p>PetCoach has a digital component as well.<\/p>\n<p>\u201cPet parents can create custom pet profiles, book in-store service appointments and get tailored reminders, access immediate professional pet health advice from licensed veterinarians, order from a vet-vetted selection of pet food and supplies, and search an extensive library of content relevant to their pet,\u201d the company reported.<\/p>\n<p>Petco representatives were recruiting veterinarians and veterinary nurses in July during the American Veterinary Medical Association convention in Denver. Selected Petco stores are home to <a href=\"https:\/\/todaysveterinarybusiness.com\/thrive-hospital-chain-helps-vets-reduce-student-debt\/\">Thrive Affordable\u00a0Vet Care<\/a> and The Pet Vet hospitals and Vetco vaccination clinics.<\/p>\n<div id=\"attachment_3326\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" aria-describedby=\"caption-attachment-3326\" class=\"wp-image-3326 size-large\" src=\"https:\/\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_VetCheckIn-1024x683.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_VetCheckIn-1024x683.jpg 1024w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_VetCheckIn-300x200.jpg 300w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_VetCheckIn-768x512.jpg 768w, https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_VetCheckIn.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-3326\" class=\"wp-caption-text\">A typical PetCoach hospital will employ three veterinarians, five or six veterinary nurses, and a receptionist.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The retailer\u2019s first PetCoach store and clinic opens in Southern California.<\/p>\n","protected":false},"author":45,"featured_media":3325,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-3324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Petco dives deeper into veterinary medicine | Today&#039;s Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Petco dives deeper into veterinary medicine\" \/>\n<meta property=\"og:description\" content=\"The retailer\u2019s first PetCoach store and clinic opens in Southern California.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/petco-dives-deeper-into-veterinary-medicine\/\" \/>\n<meta property=\"og:site_name\" content=\"Today&#039;s Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-19T21:57:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-09T19:35:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/PetCoach_Store_Exterior.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"731\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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