{"id":3303,"date":"2018-07-11T12:39:15","date_gmt":"2018-07-11T19:39:15","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=3303"},"modified":"2022-03-09T19:41:35","modified_gmt":"2022-03-09T19:41:35","slug":"blue-launches-vet-exclusive-weight-mobility-dog-food","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/blue-launches-vet-exclusive-weight-mobility-dog-food\/","title":{"rendered":"Blue launches vet-exclusive weight, mobility dog food"},"content":{"rendered":"

Blue Buffalo Co.<\/a> is releasing a therapeutic diet formulated to support canine weight loss and mobility.<\/p>\n

The multifunctional dry food, part of the Blue Natural Veterinary Diet line, is \u201cclinically proven to reduce body fat in dogs by 39.6 percent and body weight by 16.3 percent within two months, and to improve arthritic scores over time,\u201d the Wilton, Connecticut, company reported.<\/p>\n

W+M Weight Management + Mobility Support is Blue\u2019s second veterinary-exclusive diet formulated to fight pet obesity. The other one, WU Weight Management + Urinary Care, supports weight management and urinary health in dogs and cats, the company stated.<\/p>\n

\u201cW+M is a highly palatable and digestible diet that is clinically proven to help manage dogs\u2019 body condition while supporting lean muscle maintenance during weight loss,\u201d said Victoria Carmella, DVM, director of veterinary services. \u201cThis new therapeutic food has also been shown to improve mobility in dogs with degenerative joint disease.\u201d<\/p>\n

Among the ingredients in the grain-free formula are shrimp meal, L-carnitine, powdered cellulose, pea fiber and fat-metabolizing betaine.<\/p>\n","protected":false},"excerpt":{"rendered":"

The W+M formula was found to dramatically cut body fat and body weight.<\/p>\n","protected":false},"author":45,"featured_media":3304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-3303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news","clinical_topics-veterinary-products"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nBlue launches vet-exclusive weight, mobility dog food | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blue launches vet-exclusive weight, mobility dog food\" \/>\n<meta property=\"og:description\" content=\"The W+M formula was found to dramatically cut body fat and body weight.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/blue-launches-vet-exclusive-weight-mobility-dog-food\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-11T19:39:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-09T19:41:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/07\/Blue-Buffalo-WM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"753\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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