{"id":2706,"date":"2018-04-18T11:55:44","date_gmt":"2018-04-18T18:55:44","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=2706"},"modified":"2022-03-10T18:01:37","modified_gmt":"2022-03-10T18:01:37","slug":"kitten-health-insurance-grows-popularity","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/kitten-health-insurance-grows-popularity\/","title":{"rendered":"Kitten health insurance grows in popularity"},"content":{"rendered":"

Crum & Forster Pet Insurance Group has seen a spike in the number of enrolled kittens.<\/p>\n

The Akron, Ohio, company, which sells plans under its ASPCA, Hartville and PetPremium brands, reported April 9 that kitten enrollment jumped by 62 percent from 2012 to 2016.<\/p>\n

\u201cWhile dogs still outnumber cats in terms of overall enrollments, this new analysis demonstrates the growing popularity of pet health insurance amongst feline pet parents,\u201d said Dennis Rushovich, the company\u2019s senior vice president.<\/p>\n

Across the industry, according to market researcher Packaged Facts, about 85 percent of insured pets are dogs.<\/p>\n

Veterinarians should take note of the rising interest in kitten insurance, Crum & Forster stated.<\/p>\n

\u201cTalking to kitten owners about pet health insurance<\/a> is another way veterinarians can encourage pet parents to provide the same level of veterinary care to their cats as they do to their dogs,\u201d Rushovich said.<\/p>\n

\u201cPet health insurance makes it easier for clients to adhere to veterinary recommendations.\u201d<\/p>\n

The company also found that insured kitten owners made greater use of their policies \u2014 26 percent filed claims in 2012 compared with 41 percent in 2016.<\/p>\n

\u201cSo many pet owners rely on misperceptions: \u2018Cats are independent, cats don\u2019t need as much medical care, cats don\u2019t look sick so they\u2019re not sick,\u2019\u201d said Jane Brunt, past president of the American Association of Feline Practitioners. \u201cWe must continue to educate the public about what health care cats need and deserve.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Crum & Forster says its finding presents a marketing opportunity for veterinarians.<\/p>\n","protected":false},"author":45,"featured_media":2707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-2706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nKitten health insurance grows in popularity | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kitten health insurance grows in popularity\" \/>\n<meta property=\"og:description\" content=\"Crum & Forster says its finding presents a marketing opportunity for veterinarians.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/kitten-health-insurance-grows-popularity\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-18T18:55:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T18:01:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/04\/Kittens.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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