{"id":2639,"date":"2018-04-09T00:00:06","date_gmt":"2018-04-09T07:00:06","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=2639"},"modified":"2022-03-10T18:08:24","modified_gmt":"2022-03-10T18:08:24","slug":"avma-hires-digital-expert-communications-chief","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/avma-hires-digital-expert-communications-chief\/","title":{"rendered":"AVMA hires digital expert as communications chief"},"content":{"rendered":"

The American Veterinary Medical Association has dipped into human health care to find its new communications director.<\/p>\n

John Eckroth last worked as director of digital experience and strategy at the Chicago-based Blue Cross Blue Shield Association. In nearby Schaumburg, Illinois, he will lead the AVMA\u2019s internal and external communications and public relations efforts.<\/p>\n

\u201cJohn brings a strong background in digital strategy and communications, branding and identity, content strategy, digital asset management, and analytics, and we\u2019re excited to see him leverage these strengths to benefit our members and the profession,\u201d said Angela Roberts, the AVMA\u2019s chief marketing and communications officer.<\/p>\n

According to the AVMA<\/a>, Eckroth \u201cwill be crafting a comprehensive communications strategy with an emphasis on digital strategy and intelligence that supports how the AVMA serves its members.\u201d<\/p>\n

Before his job with the Blue Cross Blue Shield Association, Eckroth was director of digital communications and infrastructure at the University of Chicago.<\/p>\n","protected":false},"excerpt":{"rendered":"

John Eckroth moves over from the Blue Cross Blue Shield Association.<\/p>\n","protected":false},"author":45,"featured_media":2640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-2639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nAVMA hires digital expert as communications chief | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AVMA hires digital expert as communications chief\" \/>\n<meta property=\"og:description\" content=\"John Eckroth moves over from the Blue Cross Blue Shield Association.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/avma-hires-digital-expert-communications-chief\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-09T07:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T18:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/04\/John-Eckroth.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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