{"id":2634,"date":"2018-04-08T14:34:05","date_gmt":"2018-04-08T21:34:05","guid":{"rendered":"http:\/\/phosdev.com\/todaysveterinarybusiness\/?p=2634"},"modified":"2022-03-10T18:09:02","modified_gmt":"2022-03-10T18:09:02","slug":"mars-launches-3-year-canine-health-study","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/mars-launches-3-year-canine-health-study\/","title":{"rendered":"Mars Petcare launches 3-year canine health study"},"content":{"rendered":"

Mars Petcare plans to enroll more than 200,000 client-owned dogs in a three-year longitudinal study that aims to identify links between pet activity, behavior and health.<\/p>\n

Dog owners who utilize Banfield Pet Hospital\u2019s Optimum Wellness Plan will be asked to register their pets in the no-cost Pet Insight Project. Mars Petcare owns the 1,000-hospital Banfield chain.<\/p>\n

Participating dogs will wear the data-collecting Whistle Fit, an activity monitor made by San Francisco-based Whistle Labs Inc. Banfield veterinarians will document any health changes discovered during the dogs\u2019 wellness visits, and the information will be correlated with Whistle Fit data, Mars<\/a> reported.<\/p>\n

\u201cThis unique combination of insights will be analyzed by data scientists and veterinary professionals to map relevant patterns of pet behaviors and movement with illness, to aid in more precise detection of ailments and, eventually, early warnings,\u201d the company stated.<\/p>\n

The Pet Insight Project was announced April 5 at the Veterinary Innovation Summit in College Station, Texas.<\/p>\n

\u201cInnovative projects like Pet Insight Project are exactly what this industry needs to drive care forward,\u201d said Tom Bohn, CEO of the North American Veterinary Community, which co-sponsored the Veterinary Innovation Summit.<\/p>\n

\u201cTechnology and big data are powerful tools that could radically alter how we deliver veterinary care. This notion of transforming veterinary medicine is the driving force behind NAVC\u2019s Veterinary Innovation Council and the Veterinary Innovation Summit, and resonates strongly with our summit attendees working hard to transform pet health.\u201d<\/p>\n

The NAVC publishes Today\u2019s Veterinary Business.<\/p>\n

More information about the study is available at\u00a0www.petinsightproject.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Plans call for using the Whistle Fit monitor with 200,000 dogs.<\/p>\n","protected":false},"author":45,"featured_media":2635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-2634","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-online","column-news","clinical_topics-news"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"\nMars Petcare launches 3-year canine health study | Today's Veterinary Business<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mars Petcare launches 3-year canine health study\" \/>\n<meta property=\"og:description\" content=\"Plans call for using the Whistle Fit monitor with 200,000 dogs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/mars-launches-3-year-canine-health-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Today's Veterinary Business\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/todaysveterinarybusiness\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-08T21:34:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-10T18:09:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/wp-content\/uploads\/sites\/2\/2018\/04\/Whistle-Fit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"433\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Louise S. 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