{"id":24030,"date":"2023-06-02T17:59:58","date_gmt":"2023-06-02T17:59:58","guid":{"rendered":"https:\/\/todaysveterinarybusiness.com\/?p=24030"},"modified":"2023-06-12T20:01:20","modified_gmt":"2023-06-12T20:01:20","slug":"to-motivate-you-must-cultivate","status":"publish","type":"post","link":"https:\/\/navc.sitepreview.app\/todaysveterinarybusiness.com\/to-motivate-you-must-cultivate\/","title":{"rendered":"To Motivate, You Must Cultivate"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">I<\/span><span class=\"s1\">f I offered you $100 to eat a live bug, would you? No? Would you do it if I promised $200 or $300? Neither I nor anyone else can motivate people to do something they don\u2019t want to do. However, we can create an environment <\/span>that spurs someone to take on a task we want the person to accomplish. Rather<span class=\"s1\"> than motivate team members, too many veterinary practice managers and owners demotivate them. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Ask yourself this question: During their tenure, when are employees most motivated? The answer, you\u2019ll find, is when they\u2019re first employed. They\u2019re excited about the job, they get to work with animals, and for many, it\u2019s what they always wanted to do. Unfortunately, we then tell them all the things they do wrong:<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">\u201cI can\u2019t believe they didn\u2019t teach you that in school.\u201d<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">\u201cNo, that\u2019s wrong; don\u2019t do it again.\u201d <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">\u201cHave Kathy show you how to do it.\u201d <\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Managers and practice owners sometimes tear down employees and demotivate them to the point that they fear doing anything on their own. They even might think about leaving your practice.<\/span><\/p>\n<h3 class=\"p6\"><span class=\"s2\">First Things First<\/span><\/h3>\n<p class=\"p2\">So, what is motivation? How do we create a motivating environment for employees? Let\u2019s start with a definition. Motivation is an internally generated force that compels someone to accomplish a specific task. The key element is the internally generated force. We cannot motivate someone to do anything, but we can create an environment where they hopefully become motivated.<\/p>\n<p class=\"p3\"><span class=\"s1\">These five factors must be present to ensure a motivated employee:<\/span><\/p>\n<ul>\n<li class=\"p4\"><span class=\"s1\">Fulfillment of one\u2019s basic needs, such as food, clothing and shelter. People nervous about feeding themselves and their children every night aren\u2019t motivated in their jobs. <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">A healthy work environment.<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Security in one\u2019s employment. Employees who think their clinic is going out of business or fear an imminent firing aren\u2019t motivated.<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Knowledge and ability to do the work. Training and job descriptions show what is expected of employees. <\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">Knowledge of policies and procedures. Provide team members with a comprehensive employee manual and review it with them.<\/span><\/li>\n<\/ul>\n<p class=\"p3\"><span class=\"s1\">Once we set the stage, the next step is to incorporate tried and proven techniques to help motivate team members.<\/span><\/p>\n<h3 class=\"p6\"><span class=\"s2\">A Job Well Done<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Positive reinforcement is the most effective motivational tool wielded by managers and practice owners. It can be simple praise, a thank you, a pat on the back, or showing and saying we appreciate the work someone does. Positive reinforcement must be immediate, sincere and appropriate. Telling everyone at the end of the day, \u201cGood job, team,\u201d isn\u2019t positive reinforcement. Instead, you should identify something a team member did that went over and above normal expectations. As someone told me, you don\u2019t want to reinforce a person for simply converting oxygen into carbon dioxide every day. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Here\u2019s a great example of effective positive reinforcement. An amazing surgical technician of mine \u2014 let\u2019s call him Dave \u2014 was a \u201c10\u201d employee on a scale of 1 to 10. Dave scheduled vacation time to attend his brother\u2019s wedding in Colorado, but I heard through the grapevine that Dave couldn\u2019t afford the plane ticket. A few days before Dave\u2019s vacation was to start, a bloat patient arrived when we were short-staffed. Although Dave worked the 8 a.m. to 4 p.m. shift, he took an interest in the case and stayed the night at our 24-hour hospital. He was still there at 8 a.m. the next day. Because he had punched out at 4 p.m., I wouldn\u2019t have known about Dave\u2019s marathon workday if not for the grapevine. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">When I found out, I called Dave into my office and asked why he had stayed all night. He explained that he had taken a special interest because he loved the Great Dane and was concerned. He also said he had punched out and didn\u2019t expect to be paid for the extra hours. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">At that point, I told Dave how impressed I was. That he cared so much about a patient to want to stay all night was extraordinary. I informed him that I\u2019d pay for all his hours and that I had a present to show how much I appreciated his actions and compassion. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">The gift was a round-trip plane ticket to Colorado. Dave was blown away and very appreciative. He flew to Colorado, attended his brother\u2019s wedding and enjoyed the vacation.\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">About five years later, I was about to leave the hospital. I conducted interviews with many employees, including Dave, as part of my exit. I asked Dave, \u201cWhat makes you tick? Why are you such an amazing employee?\u201d I\u2019ll never forget his response. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u201cWell, let me tell you,\u201d Dave began. \u201cI truly enjoy my work here. You\u2019re a great boss, supportive and fair. You challenge us to be our best and let us know how much you appreciate us. But there was a time I was thinking of going to work at a human hospital. That was about the time my brother got married. Do you remember what you did?\u201d <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u201cI gave you a plane ticket to Colorado,\u201d I responded. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u201cThat was awesome,\u201d he said, \u201cand it made me realize how much you cared for me as an individual and that if you cared that much, I could certainly care that much about you and this hospital. That\u2019s why I am still here.\u201d\u00a0<\/span><\/p>\n<p class=\"p3\">Wow! That is positive reinforcement.<\/p>\n<p class=\"p3\"><span class=\"s1\">Find an employee action that exceeds your expectations and reward it. Maybe not with a plane ticket, but perhaps with a movie pass, gift card, dinner at a nice restaurant or box of chocolates. The type of gift isn\u2019t as crucial as your recognition of a team member exceeding expectations. <\/span><\/p>\n<h3 class=\"p6\"><span class=\"s2\">When Doubts Emerge<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">While writing this article, my son Aaron stopped by to talk to me. He recently graduated from nursing school and got the job of his dreams in the oncology ward of a children\u2019s hospital. He\u2019s in training at the hospital, and every day he\u2019s assigned a senior nurse to work with specific patients. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Aaron told me that his assigned nurse was very supportive at the beginning of the week. She took time to explain things and seemed to care about him. Then yesterday, a different supervising nurse wasn\u2019t so nice. She had a problem with everything he did. Actions he had been praised for a day earlier were wrong now, and the nurse told him several times, \u201cThat\u2019s not how we do things here.\u201d<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Aaron felt confused and incompetent. Moreover, the supervising nurse pointedly excluded him from conversations with other nurses. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">\u201cShe didn\u2019t say one positive thing to me all day,\u201d Aaron told me. <\/span><\/p>\n<p class=\"p3\">Because of the negative experience, he was second-guessing <span class=\"s1\">whether to stay at the hospital and hoped he wouldn\u2019t have to work with the supervising nurse again. <\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Aaron\u2019s encounter is what I\u2019m getting at. He was an employee who was motivated and excited to work. He went to school for four years and finally got to do what he wanted, but he was getting beaten down in his first weeks of employment. He felt demotivated. <\/span><\/p>\n<p class=\"p3\">I felt bad for Aaron and told him to \u201cHang in there.\u201d Hopefully, his additional training won\u2019t involve the same nurse.<\/p>\n<p class=\"p3\"><span class=\"s1\">A rule of management is to reinforce the positive and ignore the negative unless the negative is so bad that you must deal with it. If you prioritize looking for opportunities to reinforce your employees, you\u2019ll be amazed at how effective and fun it can be. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting the most out of team members requires positive reinforcement and that they feel secure and supported.<\/p>\n","protected":false},"author":236,"featured_media":24031,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":0,"footnotes":""},"categories":[406],"tags":[],"class_list":["post-24030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-june-july-2023","column-practice-smarter","clinical_topics-practice-management"],"acf":{"hide_sidebar":false,"hide_sidebar_ad":false,"hide_all_ads":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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